Website and Other Digital Media Maintained and Functioning Effectively

• Create digital content for use online including, but not limited to graphics, images and videos for MDS website, social media and external advertising websites

• Website and other digital media maintained and functioning effectively

• Acquisition of images, photographs, illustrations and artwork in accordance with any copyright legislation.

• Ensure Brand consistency across all media in conjunction to the MDS styleguide

• Images acquired and maintained in an image library on the server in correct size, format and resolution

• MDS brand is showcased consistently across all mediums.

• Maintain and improve the design and useability of the MDS website

• Website functions effectively

• Develop and update content to MDS website ensuring search engine optimisation

• Develop webinars and consumer portals

• Content is created and uploaded according to deadlines and design briefs, is optimised for search engines
• Build and maintain a portal/online forum for stakeholders and coordinate webinars

• Develop and undertake social media strategy

• Social media strategy is developed and followed

• Upload content to social media according to social media strategy

• Content is uploaded to social media in accordance with the MDS social media strategy and adhering to the social media policy

• Create email and online newsletters

• E marketing materials are created according to design briefs and distributed as required.

• Evaluate and improve MDS website through analytics

• Maintain database for e-newsletter contacts
• Write articles for the MDS newsletter (in consultation with the Marketing team)

• Database maintained, is accessible and accurate
• Articles written that meet the brief (as discussed with Marketing Team) and which also meets deadlines and values of MDS

• Promote MDS service’s to the wider community

• Ensure MDS is marketed to the wider community via event campaigns and ongoing marketing strategies.

• Participate in the development of the MDS marketing strategy plan and ensure the strategies are implemented

• Plan is developed and implemented and set outcomes are achieved

• Represent MDS at official functions and meetings as required

• MDS is represented and marketing completed

• Assist with event organisation and participate at event as required.

• As required

• Prepare and implement digital media to promote and manage events

• Events communicated and managed via website and social media

• In conjunction with the events committee conduct negotiations with key stakeholders

• Successful negotiations conducted for each event

• Attend and participate in the MDS events committee

• Attendance at MDS event meetings

• Meet with Marketing and Corporate Engagement Manager to discuss work completed, work pending and any other relevant information.

• Attendance at meetings

• Contribute to the development of Macarthur Disability Services through active participation in meetings and planning sessions.

• The position holder actively participates in all meetings.

• Identify opportunities for personal growth and development and undertake training as required

• The individual development plan is completed within the agreed timeframes.

Communication & Influence –Excellent communication style (written, visual and oral) with the ability to communicate effectively with both internal and external stakeholders

Working within a Team – Supportall departments within MDS in their design and marketing requirements

Developing Self – Identify opportunities for self-improvement and working with the Manager to develop them.

Develops & Shares Knowledge and Innovative Ideas – Pro-actively contribute to the development of ideas for the enhancement of MDS.

Planning and Organising –Ability to plan, organise and establish work priorities to manage multiple projects coupled with the ability to follow a brief and work to set timeframes.

Building Relationships & Growing the Business –Actively market and promote MDS to open up opportunities

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