Web Development & Design Foundations with HTML5, 9th Edition
Instructor MaterialsChapter 13 Test Bank
Multiple Choice. Choose the best answer.
1. Select the components of a search engine.
a. robot
b. database
c. search form
d. all of the above
2. Select the true statements about meta tags.
a. They may be placed anywhere in the web page.
b. They may be used by search engines to index a web page
c. They must be present or the page will not be indexed.
d. All of the above are true.
3. The first step in submitting your web site to search engines is to
a. join an affiliate program
b. visit the search engine and submit your web site
c. prepare your pages for search engines by adding keyword and description meta tags to your pages
d. none of the above
4. Search indexes are different from search engines because:
a. Search engines are larger
b. Search indexes have a human being review your web site
c. Search engines are easier to use
d. None of the above.
5. Information about which keywords are bringing visitors to your website can be found in the ______.
a. web position log
b. website log
c. search engine file
d. None of the above
6. A rating determined by a search engine based on the number of links to a particular site and the qualities of those links is called ______.
a. link checking
b. reciprocal linking
c. link popularity
d. None of the above
7. ______are the most popular method used by visitors to find web sites.
a. banner ads
b. hearing about web sites on TV
c. search engines
d. personal recommendations
8. Using ______as a promotion method will bring return visitors to your site.
a. newsletters
b. banner exchanges
c. TV ads
d. none of the above
9. Banner ads benefit websites by______.
a. bringing many new visitors to your site
b. increasing awareness of the website
c. both bringing many new visitors and increasing awareness of the site
d. None of the above
10. Select the best description of an “impression“.
a. a search form is completed
b. a visitor recommends your site to a friend
c. your site is listed in a search engine
d. your ad is viewed by a website visitor
11.The ability to keep web page visitors at your site is called ______.
a. link popularity
b. stickiness
c. attention
d. None of the above
12. Uses for meta tags include:
a. to indicate that a web page should not be indexed
b. to indicate the character encoding for a web page
c. to indicate a description of a website
d. all of the above
13. Website promotion methods include:
a. banner ads
b. word of mouth
c. newsletters
d. all of the above
14. Other parts of a web page that a search engine robot may examine include:
a. page title
b. text in headings and paragraphs
c. links
d. all of the above
15. Select the true statement below.
a. Paying to be listed preferentially in a search engine is considered by many organizations to be a justified cost of doing business.
b. Submit your site to search engines before it is finished.
c. It only takes a few minutes to be listed in a search engine.
d. All of the statements above are true.
16. Click thru rate (CTR) is the
a. ratio of the number of times an ad is clicked to the number of times it is viewed.
b. the rate you pay for each time a visitor clicks on your ad
c. the rate you pay for each time a visitor clicks on your ad and makes a purchase
d. the number of new visitors to your site each day
17. Select the true statement below.
a. Using tables can improve your search engine optimization.
b. Content contained within Flash media is invisible to search engines.
c. Your HTML code must be valid in order to be listed in search engine results.
d. Descriptive page titles and heading tags with appropriate keywords can help with search engine optimization.
18. The term ______refers to configuring a web page so that it can be easily linked to from social bookmarking and social networking sites.
a. search engine optimization
b. social media optimization
c. Web analytics
d. search engine results page
19. The price you are charged if you sign up for a paid sponsor or ad program and a visitor clicks on a link to your website.
a. CPL
b. CTR
c. CPM
d. CPC
20. A two-dimensionalbarcode in a square pattern that is readable by a smartphone camera scan application.
a. URL
b. domain name
c. QR code
d. HTML code
21 The ______element provides for nested browsing.
a. object
b. source
c. canvas
d. iframe
True or False.
22. _____ XML Sitemap is an XML file that is used by search engines but is not accessed by your web page visitors.
23. _____ Yahoo! is the most popular search engine.
24. _____ In an affiliate program a website (the affiliate) promotes another website’s products or services (the merchant) in exchange for a commission.
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