Web Content Template – Publication/Library item/Tools

This template is used to publish any article that is for the library or there is a PDF attachment.

Author: Tom Conneely

Approver: Tom Conneely

Signed off (manager or HoD):

Naming and Saving the page

Online Business Tools_How to Promote your Business_Marketing Plan Template OBT-OTB-MPT T1 11-12 3

Page Title: Approx 8 words maximum (used for metadata)

Marketing plan template

Document History:

Version: 3.0
Source: Original material developed for Fáilte Ireland
Description / changes: Online Business Tools/How to Promote your Business/ Marketing Plan Template
Content URL: New content on Business tools http://www.failteireland.ie/Develop-Your-Business.aspx

Audience: Who will read this page? What do they care about? What are their keywords? (Write specifically and directly for the reader)

Audience: Trade
What do they care about: Developing a marketing plan
Keywords (metadata): Marketing plan, trends analysis, marketing strategy, segmentation, distribution channels, communication channels

Synopis

Teaser/Summary This will appear just beneath the title at the top of the page. Use this description to sell the page, include the keywords. (Approx 40 words maximum)

A template to help you develop a marketing plan for your business, as part of the Marketing Guide.

Call to action:

Download Marketing plan template (659KB)

Contact details relevant/applicable to this page:

N/a

Attachments to appear on this page

For example:
Marketing Plan Template (660KB)
OBT-OTB-MPT T1 11-12 3

Graphics Images to appear on this page

Marketing Plan Template OBT-OTB-MPT T1 11-12 3_866x577.jpg
Only jpg or gif files will be accepted
For example:
ARCover2009_300x200.jpg
[Note: Please ensure that the file name is correct, as the content editor working on your content will need to easily find, upload, and link to it from the web page.]

PROPERTIES TAB

Categories

Specify categories applicable to this page from the following list:

Mark with _X

Categories
1.  Sector
·  Accommodation
·  Activities
·  Food & Drink
·  Festivals & Events
·  Tour Operators & Transport
·  Business Tourism
·  All sectors
2.  Date Published
·  December 2012
3.  Media Type
·  Video
·  Audio
·  Image
·  Document
4.  Document Type
·  Case study
·  Research
·  Template/form
·  Best practice/tools/tips
·  Brochure
·  Funding
·  Marketing
·  Training material
·  Quality assurance
·  Corporate
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