SEM I EXERCISES3-12 thru 3-16-12 S. Herman
COMPETENCY:5.00Explain the function of promotion in sports and entertainment marketing.
OBJECTIVE:5.01Identify the role of promotion.
.WARM-UP: Students can warm-up on Quia exercises of choice - re: Obj SEM 4.00
DAY ONE - 3-12-12
Due to test results on Objective 4.00, I am going to devote today to re-teaching Objective 4.00 - which covers the importance and types of selling. This particular objective covers a lot of material. I need to figure out a way to help the students slow down and be in a better position to retain the information. We will use various activities today - such as viewing powerpoint slides and making notes of the slide on which we found the information - such as one does when citing information in a research report. We will also use Quia activities devoted to Objective 4.00. I am trying to see if the more times the student has the information in front of them in different ways, the retention rate will increase. I know it will probably be a battle, but I am up to the challenge.
.WARM-UP: Students can warm-up on Quia exercises of choice - re: Obj SEM 4.00
DAY TWO - 3-13-12
Activity 1: Retest on Objective 4.00 Take time to discuss the test afterwards to clarify any concerns/questions.
Activity 2: Review answers from last week's classwork to make sure we are prepared to move forward on Objective 5.00
.WARM-UP: What could be the best thing to happen to a team who signs Peyton Manning and what could be the worst?
DAY THREE - 3-14-12
EQ: What is the role of promotion relating to SEM?
Activity 1:“We are very concerned by the point-shaving allegations involving Auburn University men’s basketball program and have been in contact with the school and the FBI since the issue arose in February,” the NCAA said in a statement. “The NCAA takes any allegation of point shaving very seriously because sports wagering threatens two of our core principles – the well-being of student-athletes and the very integrity of intercollegiate sport.
1. Investigate what this statement is making reference to.
2. What athlete(s) is being investigated?
3. What are the worst possible consequences if he is found guilty?
Activity 2: "All of this comes at the worst possible time for the NFL, a league under pressure to curb hits that result in concussions. The league itself is the subject of lawsuits from former players alleging that the league failed to protect the players from the dangers of concussions. As a league that is obsessed with protecting its image as family entertainment, another lawsuit that highlights the dangers and violence of the game is yet another bump in that road."
1. What is the above statement making reference to?
2. Who are two of the most famous players who received injuries in games with the Saints?
3. Where did the money for the fund come from?
4. Was the head coach aware of the operation of the program?
Activity 3: Visit the Durham Bulls site and give details on the following promotions:
- Drug Free Junior Bulls
- Field of Dreams
- Pepsi Baseball Camp
- Camp Out Night
- Education Day
- Special Events
- College Nights
.WARM-UP: Who am I? One of only 10 freshmen under coach Dean Smith to start the first game of his career, he had 86 assists in NCAA Tournament play, which was the most in that event's history at the time. In 127 games as a collegian, he averaged 12.9 points per game and 6.0 assists while running Carolina's offense to masterful perfection from his point guard spot. His record of 195 steals for Carolina still hold 4th place.
DAY FOUR - 3-15-12
EQ: Is an athlete typically considered to be a leader?
Activity 1:
The Michael Jordan Flight School is among the world's finest youth basketball camps. Learn the fundamentals of shooting, dribbling, rebounding, passing and defense from the greatest basketball player of all time, along with his first class coaching staff. Before his 6 NBA Championships, 5 MVP Awards, 10 NBA Scoring Titles, 2 Olympic Gold Medals, NCAA Championship Winning Basket and 26 Game Winning Shots, learning the fundamentals of shooting, dribbling, defense, passing and sportsmanship were critical in Michael Jordan's development.
1. Where is it located?
2. Cost per child? Includes?
3. Dates scheduled?
4. Will Jordan be in attendance?
Activity 2:
NBC Camps is the largest overnight basketball camp program in the world. We focus on total skill development emphasizing training the total athlete. Our camps elevate skill level through intensive skill training. We break down each skill into specific portions which ingrain the skill and creates "muscle memory." The intensity of our camps help maximize the "heightened" environment necessary for growth. Our camps are high energy, fun, and unlike any other camp experience. Come elevate your game and change your life.
1. Where in North Carolina (only NBC Camp on the East Coast) can athletes 18 and younger participate in an NBC Camp?
2. What life goals are enforced?
3. Do you see the importance of an athlete being self-disciplined and having leadership skills? Why or why not? Be specific.
4. Type a description below of what you consider to be the profile of a successful athlete in college and then professionally - can be any sport.
College profile:
Professional profile:
5. Do you think basic values instilled in a young athlete will stay with him through life? Give an example to illustrates your belief - be specific.
Activity 3:
Use the internet to research what charities the following celebrities are involved with:
1. Brat Pitt
2. Ellen Degeneres
3. Beyonce Knowles
4. Steven Spielberg
5. Michael Jordan
WARM-UP: NCAA Tournament Facts: Name the athlete:
407 - most points in a career
42 - most three-point field goals in a career
112 - most three-point attempts in a career
142 - most free throws made in a career
167 - most free throw attempts
145 - most assists in a career
50 - most blocked shots in a career
39 - most steals in a career
23 - most games played
DAY FIVE - 3-16-12
EQ: Why should a person give to a charity?
Activity 1:
1. If you were a celebrity or if you were just a wealthy person, what charity would be your favorite charity to support and why?
2. Have you done any volunteer work for a charity - if so which one and what did you do?
3. Does it make you want to buy a celebrity's CD, etc. because you learn of their supporting a charity?
Activity 2: Use powerpoint slides found on class website to match the following terms below - Provide ltr & slide #
Obj. 5.00A - Role of Promotion / LTR/#
a / Communication used to encourage sales and improve public image / ___ / Contest (requires ability)
b / Sprint uses both advertising and sponsorships to sell products / ___ / endorsement
c / Advertising to promote release of new CD / ___ / in-stadium promotion
d / 1st 500 fans through gates at professional game get free gloves / ___ / Personal services agreement
e / George Foreman tells how he uses Goodyear Tires on a commercial / ___ / Product promotion
f / M.J. gives public support for Gatorade / ___ / Promotion
g / Contract between celebrity and business owner / ___ / Promotional mix
h / Half-Court Shootout / ___ / Sales promotion
i / At Sams Grand Opening - customers will be entertered into a drawing / ___ / sweepstakes (based on luck)
j / 1st 200 customers to attend grand opening of Dicks Sptg. Goods gets sweatband / ___ / Testimonial (like Baptist preacher)
k / Lucky seat giveaways - mascot races / ___ / Traffic-builders (how you got to Dick's)
l / Wendys has coupons printed on back of N.H.S. football tickets / ___ / walk-in promo. (how you got in stadium)
Obj. 5.00B - Role of Promotion
aa / Lucky fan gets to go up on stage with Faith Hill / ___ / bartering (trading - no $$$'s exchanged)
bb / At race - Coca-Cola sets up tent for fans to taste new product / ___ / Community relations
cc / Buy 2 cases of Gatorade and get free cooler / ___ / ex. of institutional promo.What a nice guy
dd / Coffee mugs with team logos / ___ / ex. of institutional promotion
ee / NBA Read to Achieve / ___ / ex. of internal community (like family)
ff / Camp Mariah - camp for disadvantaged children / ___ / ex. of EXTERNAL community (not family)
gg / Promotion used in SEM organizations / ___ / Free samples
hh / Sponsorships are important for / ___ / Increase sales
ii / Charlotte Meck Library hosts Jazz Festival for recognition / ___ / Increasing brand awareness & co. image
jj / Reason for a company to sponsor events / ___ / Naming rights
kk / Foodlion purchased soccer team's uniforms - Foodlion logo will be on shirts (EXCHANGE) / ___ / Naming rights
ll / Harris-Teeter purchases uniforms and equipment for little league team / ___ / Premium
mm / Contractural agreement to have co. name associated with stadium / ___ / Promotion
nn / Continental Tire Bowl ex. Of / ___ / Public relations
oo / DPAC wants to maintain positive relationship with community (who is the community) / ___ / Sampling (see how it feels to be a star)
pp / Pepsi gives circus tickets to Big Brothers / ___ / specialty media
qq / Coke hosts annual picnic for employees and their families / ___ / Sponsorship
rr / ESPY Awards makes contribution to the V Foundation (Jim Valvano) / ______/ To inform, to persuade, to remind
DISCUSSION
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