TAG LINE / Your Next Web Now
POSITIONING STATEMENT / Get ahead of the competition and grow your business by improving your ability to attract, engage and excite customers online with Microsoft’s Web solutions and technologies.
CORE BENEFITS / Create new user experiences and capabilities
your customers demand
Develop world-class user experiences with technologies such as Silverlight
Tools that allow designers and developers to use existing skills to collaborate in all phases of a project to ensure success
Extend and integrate user experiences beyond the ‘static web’, to rich media experiences delivered to any device with access to the Internet / Optimize your web investments and infrastructure to save money and maximize opportunities
Build secure, and reliable web sites that scale with the growth of your business
Plan, deploy, and configure sites and workloads easily to reduce costs
Improve the productivity and efficiency of your IT environment by effectively managing your important platforms, applications, and workloads / Find new audiences and reach more customers to grow your business
Develop innovative and targeted marketing campaigns across a variety of Microsoft web properties to help drive traffic to any web site
Partner with Microsoft to monetize an existing web site through internet advertising and future emerging business models
Establish a new or improved e-commerce capability to sell products across multiple sites or as a part of internet marketing campaigns
WHAT MAKES THIS PRODUCT UNIQUE /
- Multiple programming language support in the browser
- Designer & Developer collaboration
- In depth community and prescriptive guidance directly from Microsoft
- Interoperability with existing systems as well as a complete integrated product suite
- End to End security solutions
- Management tools designed to minimize TCO
- 450M Daily visitors to MSN.COM web properties
- 315M Active Hotmail accounts
- 280M Active MSN Messenger accounts
- 7M XBOX Live Accounts
SEGMENT MESSAGING (key messaging to motivate these groups):
Developers, Designers /- New technologies such as Silverlight & Windows Live are set to revolutionize the next generation of web sites.
- Microsoft’s new Expression Studio enables designers and developers to work together to create the right user interface for the right user experience.
IT Professionals /
- Gain control of your web infrastructure with Windows Server 2008 & IIS 7
- Secure, reliable, scalable systems that scale to meet enterprise demands
Hosters /
- Microsoft’s Web solutions & technologies offer a wide range of options to help Hosters grow their customers’ businesses.
- Virtualization helps maximize current investments & minimize growth costs
Ceo, Cmo, Internet Advertising Professionals /
- Microsoft offers a number of options to help companies target customers and advertise services across a variety of networks.
- Companies can work with Microsoft to establish a new revenue stream from Internet Advertising on their web sites or by selling products online to customers directly.
Elevator PitchDescriptions for each Pillar
50 word description – Create
User experience is about more than great looking websites. It’s about creating engaging, sophisticated experiences that customers demand. It’s about content that captures a customer’s imagination. Immerse your customersin your experience, setting your brandapart from your competitors. Microsoft's Web solutions provide the tools, services, and support you need to provide your users the modern capabilities and experiences they crave, enabling you to build the loyalty and satisfaction that drives your business.
50 word description – Optimize
The Web is constantly changing. Your systems, applications, and staff need to anticipate those changes, remaining flexible while keeping up with growth. Microsoft’s Web solutions empower your team to gain control of what you have now, and prepare for what you’ll need tomorrow. Microsoft’s tools, servers, and services integrate with your current infrastructure to minimize churn and keep your applications secure, available, and ready for the Next Web while saving you time, money, and sleepless nights.
50 word description – Grow
Millions of dollars are earned every day on the Internet by companies that sell products online, monetize web sites through advertising, or use advertising to attract a larger audience. Microsoft’s unique combinations of Internet marketing technologies help companies monetize the Web and generate demand for products and services.