Visual Merchandising/Display

You are a member of an elite marketing design team (NO MORE THAN THREE on a team!). Your team has been tasked with creating an exciting visual display for the K9 Korner display window. This is a unique honor and one offered to only a select few teams.

When planning your window design you must take into consideration the artistic elements listed below. As you know the steps to a great display are: selecting merchandise, choosing the type of display and setting, and deciding on a theme. However for this assignment I am giving you the product: rainbow t-shirts and the display will be for the display case. Everything else you will decide on with your partner. Be sure to consider appropriate props, select merchandise that will appeal to your target audience, and choose a theme that is reflective of the season, fits the image of the business, or highlights a major event within the school. Most importantly, be creative and have fun! (NOTE: your display must be appropriate without the use of profanity, inappropriate references, no sex and/or drug/tobacco references or you will receive a zero for the assignment)

Using the attached worksheet, complete all information prior to beginning your display. You will have time to meet with your design team and plan for this activity. Props can be from items currently used in the store or from home and/or work. If you are using props from work, be sure to obtain permission from your employer before bringing them to school.


Visual Merchandising/Display

Project Planning Worksheet

Team Members:______

Block Period: ______

Theme:______

Type of Display (architectural, open, closed, point of purchase, decorations):______

Setting (realistic, semi-realistic, abstract setting): ______

Merchandise needed: ______

Props needed:

______

Signage design elements: ______

Other materials needed:

______

Identify how the following artistic elements will be used in your display:

Line

______

Color

______

Shape

______

Direction

______

Texture

______

Proportion

______

Balance

______

Motion (optional)

______

Sketch your design: you are to either sketch your design on the layout attached or create a diorama (miniature version) of your display using a shoe box.

Visual Merchandising/Display

Rate the Display

Your Name:______Block Period: ______Date:______

Theme: ______Type of Display: ______

Setting: ______

As a member of an elite design team, your expertise in your field has become so well known that you have been personally asked to rate the current visual display set up in the K9 Korner display window. Using the criteria below, rate and score the display.

Please rate the criteria listed below using the following rating scale:

5 = Excellent

4 = Good

3 = Average

2 = Needs more work

1 = Didn’t exist

Rating

1.  Merchandise selected depicts type of display _____

2.  Theme is appropriate _____

3.  Props used enhance merchandise _____

4.  Props used depict setting _____

5.  The following artistic elements are evident and appealing:

a.  Line _____

b.  Color _____

c.  Shape _____

d.  Direction _____

e.  Texture _____

f.  Proportion _____

g.  Balance _____

h.  Motion (optional) _____

6.  Display enhances store’s image _____

7.  Display is appealing to customers _____

8.  Display promotes the product in the best possible way _____

9.  Display is creative _____

Total Rating Score: ______

Comments:

______

This Window Display

Designed by Team

Team Number ______

Advanced Marketing Coop

Period ______

Theme:

______

Type of Display: ______

Setting:

______