VIP Blasts-Off with Canyon
NEWS
For Immediate Release
Weds 9th February2011
VIP Blasts-Off with Canyon
VIP Computer Centre Ltd (VIP), the UK’s leading independent distributor of computer components and peripherals, today announcedthe addition of Canyon - a dynamic lifestyle brand, founded in 1993, that offers a wide range of easy-to-use and affordable IT-related consumer electronics and computer peripherals.
Initially, VIP has taken a range of Canyon headsets, earphones, photoframes, speakers, webcams and desktop microphones, including a number of lines from their limited edition ‘Graffiti’ series. The ‘Graffiti’ series is an eye-catching, urban-style range of peripherals designed by graffiti artists to target the 12 to 24 year old market. With such distinctive retail packaging, the Graffiti range stands out on the shelf from other peripheral manufacturers.
Mark Lynch, Canyon Product Manager at VIP commented: “VIP’s decision to take on Canyon was down to its fresh take on peripherals. With contemporary designs and innovative retail packaging, its approach adds an element of fun to the highly competitive world of peripherals and help resellers target the youth market, particularly with its Graffiti range“.
Lee Cauchie, Canyon UK Business Development Manager, sees the partnership as an excellent opportunity for Canyon to increase market share in the UK market. “Canyon is a cheerful, young and dynamic lifestyle brand and are strongly focused on bringing innovative and stylish products to market. VIP’s local knowledge and proactive approach will ensure we can quickly create opportunities to introduce the Canyon brand into new segments within the UK market”.
Click here to view VIP’s Canyon range.
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About VIP Computer Centre Limited
VIP Computers is the UK’s largest independent distributor of components, peripherals and consumer products. VIP concentrates on supplying the channel and partnering with its customers & vendors for mutual success. VIP provides a wide portfolio of products and has a state of the art logistics and online ordering facilities. VIP is an industry respected and award winning pan-European distributor based in UK, with offices in Holland, Spain and Dubai. Group turnover was in excess of £176m for the year ending June 2010.
Editorial Contact:
Sarah Knowles, Marketing Executive
VIP Computer Centre Limited, VIP House, 4 Hardwick Grange, Woolston, Warrington, Cheshire,
WA1 4RF
Tel +44 (0)871 622 7588
Email: