Video Presentation & Transcript: Business Models Rubric

Video Presentation & Transcript: Business Models Rubric

Part B

To successfully complete this part of the assessment, you are required to produce a written transcript that summarises the key arguments of your essay in 150-200 words. However, your transcript should not just be a verbatim repeat of what was said in your essay. It should be uniquely descriptive and explanative, and focus on explaining why you believe your preferred business model approach is superior or more useful in real-life than the other two you discussed in your essay.

To maximise your marks, you should pay special attention to explaining the innovation example from real-life and how it can be understood using your preferred business model approach. Students will be rewarded for using the video medium consistently and creatively. You should make sure your transcript makes sense without the accompanying video, that is, if someone reading it does not have the opportunity to view and listen to your video submission first.

MGMT20128: ASSIGNMENT 2

VIDEO PRESENTATION & TRANSCRIPT: BUSINESS MODELS RUBRIC

Enter name and student number

Criteria / Max / Mark / % / Fail
(0-49%) / Pass
(50-65%) / Credit
(65-74%) / Distinction
(75-84%) / High Distinction
(85-100%)
  1. Effectively uses text, audio, images and other appropriate methods of communication via video to explain the arguments
/ 20 / 20 / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ /
Insufficiently addressed. / Effectively uses video to convey arguments. / Convincingly uses video to convey arguments. / Highly competently uses video to convey arguments. Arguments are coherently and thoughtfully put forward. / Uses video in a superior manner to convey arguments. Arguments are coherently and thoughtfully put forward, and both managers and laypeople should be able to understand them easily.
  1. Applies the preferred business model to a recent innovation from real-life
/ 40 / 40 / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ /
Insufficiently addressed. / Effectively applies to an example. / Convincingly applies to an example. / Highly competently applies to an example. / Superior application to an example.
  1. Tone of the video is consistent, for instance, uses humour effectively or is professional in tone throughout
/ 10 / 10 / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ /
Inconsistent and/or confused messages. / Effective tone throughout. / Consistent tone throughout. / Very consistent tone throughout. / Extremely consistent tone throughout.
  1. Quality of the video production
(NB. Students should note that as long as sound and picture are clear, ideas well structured, the video will be considered to be high in quality. It is not necessary to achieve professional video production standards to get a distinction mark for this criterion.) / 10 / 10 / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ /
Poor quality. / Effective quality. / Good quality. / Very good quality. / Extremely good quality.
  1. Creativity
/ 20 / 20 / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ / ☐ /
None. / Some creativity. / Creative. / Very creative and engaging throughout. / Extremely creative and extremely engaging throughout.
Moderation / 0 / 0 / Additional comments:
Total Mark / 100 / 100
Grade
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