[VETERINARY PRACTICE NAME] Offers Breakthrough IDEXX SDMA™ Kidney Screening Test to Identify Disease Earlier and Give Pets a Fighting Chance

[City, State, Date]— [VETERINARY PRACTICE NAME]announced today they have added the breakthrough IDEXX SDMA kidney screening test to their routine preventive care testing and kidney disease monitoring protocol. The IDEXX SDMA™test detects kidney disease months to years earlier than traditional methods and also helps indicate how advanced the disease is, enabling [VETERINARY PRACTICE NAME]to customize a treatment plan for your pet while there is still time to impact their health and well being.

In their lifetime, over 1 in 3 cats1 and 1 in 10 dogs2 will get kidney disease. Worse, they typically show no signs of illness until their kidneys have lost most of their function permanently. As pets age, the likelihood pets will develop kidney disease worsens. In fact, more than half of cats over age 15 are afflicted.3

Now the IDEXX SDMA test, a breakthrough new kidney disease screening test available through [VETERINARY PRACTICE NAME], can detect this serious disease months to years earlier, when there is still time to do something about it. This gives you and your veterinarian the chance to take action and give your pet the best shot for a healthy, happy, long life — even with kidney disease.

“Because we are committed to providing the highest standard of care to all patients who come to [VETERINARY PRACTICE NAME],we immediately adopted SDMA screening as part of our regular checkups and kidney disease monitoring protocol,” said [VETERINARY SPOKESPERSON OF VETERINARY PRACTICE]. “We are proud to offer this life-changing test because it enables both our staff and pet parents to give cats and dogs the best chance for long, happy lives.”

Without the IDEXX SDMA kidney screening test, cats and dogs typically show no signs of illness untilthe disease has progressed to the latest stage. Cats, who suffer the most from kidney disease, actually hide disease as a natural defense against predators. While this serves them in the wild, it makes it very difficult for you to even know they are sick.

“We know too many cats will develop kidney disease in their lifetimes, so it’s likely that most cat owners will have the experience of caring for a cat with the illness,” said [VETERINARY PRACTICE NAME]. “The ability to detect the disease sooner and manage it closely is a big win for veterinary practices, pet parents, and in particular for our beloved feline friends.”

You want to provide the best possible care for your pets. Earlier diagnosis and monitoring of this very serious illness with the IDEXX SDMA kidney screening test gives you the perfect opportunity to do so. Contact [VETERINARY PRACTICE NAME]to get your pet screened for kidney disease with the IDEXX SDMA test.

About [Veterinary Hospital Name]

[Veterinary Hospital Boilerplate Information]

To learn more about kidney disease and the new IDEXX SDMA test, contact us or visit pethealthnetwork.com/sdma

References

  1. Lulich JP, Osborne CA, O’Brien TD, Polzin DJ. Feline renal failure: questions, answers, questions. Compend Contin Educ Pract Vet. 1992;14(2):127–153.
  2. Brown SA. Renal dysfunction in small animals. The Merck Veterinary Manual website. Updated October 2013. Accessed January 26, 2015.
  3. Marino CL, Lascelles BD, Vaden SL, Gruen ME, Marks SL. The prevalence and classification of chronic kidney disease in cats randomly selected from four age groups and in cats recruited for degenerative joint disease studies. J Feline Med Surg. 2014;16(6):465–472.