VERTICAL GURU VIDEO - EYE CARE SERVICES SCRIPTS
1. Start out with a great opening – engage your viewers – state the problem you are going to help them solve
2. Illustrate the problem; give them examples of the problems they currently have and a reason they need your advice and help.
3. Always give them a strategy that they can easily place into action
4. End on a very powerful call to action
News Anchor Question:
How does a local eye care professional leverage the power of online marketing to get more patients?
Or
What’s the biggest problem you see on how eye care professionals use online marketing?
Answer/Problem: RESTATE THE QUESTION AS A PROBLEM
The problem is that it’s difficult for an eye care professional to leverage online marketing to get more clientele.
(Add 1 Short Sentence To provide your insight to this question)
Ex: And the good news is that it doesn’t have to be difficult if you’ve got the right strategy.
Example: There really are millions of people using the internet every day, what’s important is zoning in on the right kind of content to put online and focusing on achieving the best reputation grabbing as much attention as possible and gaining more clientele.
Illustrate problem: SHOW THE PROBLEM IN ACTION
Example: Setting up a website and social media platforms is relatively easy, but eye care professionals find out pretty quickly that bringing clientele to their location is the biggest challenge.
Take Away: GIVE VALUABLE TIPS TO THE VIEWER
So, how does an eye care professional leverage the power of online marketing? We like to give a few specific principles:
(Choose from the list or create your own list the principles that you can provide to increase their traffic online and gain clientele)
Examples:
TIP # 1- Reputation is critical - clients want to know they’re in good hands and these days they really research online to find out what type of reputation your location has, provide great reviews, there can never be too much praise!
TIP #2–-Make sure you always have engaging content and keep people excited about your newest services, remind them of all services offered and let they know about anything great that’s happening in your company or your next exciting event.
TIP #3--Location and flexibility - reinforce your local proximity and how flexible your hours of operation are. Clients want to know that they have an eye care professional that is available when needed and that they are closeby.
Call to Action: INCENTIVISE SOMEONE TO CONTACT YOU
Example:
Our expertise is [topic] and we focus on helping local businesses ______. For those that want to learn more they can go to where hey can learn ______. Or they can call us at 555-121-1212
We are happy to help, because the market has shifted and its important for business owner to stay ahead of their competitors.