Using the Template
- Pick the PSA(s) below that best suits your program and community.
- Fill in the bracketed areas with your local information.
- Call local radio stations, and ask to speak with someone in the News department, Promotions/Marketing department or Public Affairs department, respectively (whichever is applicable to that station).
- Request to submit an on-air PSA(s). (You may want to ask what the station’s rotation schedule is for PSAs just so you know when to listen for it to ensure the content is correct.)
- Supply them with the following script as a guideline for featuring your Walk to School event.
- You could also suggest the station feature a link on their web site to
- If your radio station tends to work particularly closely with your town/city happenings and causes, talk with your contact about the possibility of an on-air personality promoting the event during peak hours (drive times, etc.)
PSA 1: General promotion
Join the [city, county, area] community in celebrating International Walk to School Day, Wednesday, October sixth.
Take some time this week to promote health, safety and the environment by walking with your child to school – or just simply taking a walk.
For more information, please contact [name] at [number] or visit
Celebrate Walk to School Day and help improve your child’s health and safety – as well as your own.
PSA 2: Health benefits
Looking for a healthy way to start the day? Jump-start it by walking with your child to school!
Join the [city, county, area, school] community in celebrating International Walk to School Day, Wednesday, October sixth.
Walk for fitness and walk for fun!
For more information, please contact [name] at [number] or visit
PSA 3: Safety promotion
Walking your child to school is a great opportunity to help your child learn and practice safe walking skills.
Join the [city, county, area] community in celebrating International Walk to School Day, Wednesday, October sixth.
To learn more about upcoming International Walk to School events, please contact [name] at [number] or visit
PSA 4: Live too far from school to walk
Walking to school with your child is a great way to start the day!
Join the [city, county, area] community in celebrating International Walk to School Day, Wednesday, October sixth.
If you live too far from your child’s school to walk, here’s what you can do: Drive part of the distance, then park and walk the rest!
To learn more about upcoming International Walk to School events, please contact [name] at [number] or visit
PSA 5: Recruiting new walkers
If you’ve ever considered walking to school with your child, now’s the time!
Join the [city, county, area] community in celebrating International Walk to School Day, Wednesday, October sixth.
Walking to school is a way to promote health, identify safer routes for walking, and improve air quality.
To learn more about upcoming International Walk to School events, please contact [name] at [number] or visit
PSA 6: Join children and adults around the world
Join children and adults around the world in celebrating International Walk to School Day, Wednesday, October sixth.
Walking to school is a great way to be a part of a global event and to promote health, identify safer routes for walking, and to improve air quality.
To learn more about International Walk to School events, please contact [name] at [number] or visit