MONTH / PHASE / CAMPAIGN ACTIVITIES
July to December 2014 / Preparation /
  • Update parish lists regularly
  • Deadline to submit Updated Parish Lists: 10/24/2014
  • Diocese to finalize printing and promotional materials in December.

January
2015 Campaign Launch: 1/13/2015 at
St. Isidore or 1/24 at Holy Family Sewell / Organization
& Launch
Major Phase /
  • All Parishes 2015 Campaign Launch: 1/13/2015 at 12 noon, St. Isidore; or 1/24/2015 12 noon at Holy Family Sewell
  • Winter Major Phase begins 1/13/2015
  • Winter Advance Phase drops 1/9/2015
  • Winter General Phase drops 1/23/2015
  • Parish-level Major/Advance Phase Receptions (pastor and donors)
  • First Weekly Report due 1/26/2015 on major and advance phase activity

February
(Ash Wednesday: 2/18/2015) / Winter
Major and Advance Phase follow-up
General Phase begins /
  • Pastor visits and follow-up to Major prospects
  • Advance Phase follow-up with personal contacts to Advance Phase prospects by parish team
  • Winter Parishes Video Weekend: 2/7 & 2/8
  • Winter Parishes In-Pew Weekend: 2/14 & 2/15
  • Weekly Reports on Major & Advance Phase activity due 2/2, 2/9, 2/17 & 2/23
  • Star Herald reports run 2/6, 2/13, 2/20 and 2/27

March / General Phase /
  • Weekly Reports due 3/2, 3/9, 3/16, 3/23 and 3/30
  • Star Herald reports run 3/6, 3/13, 3/20 and 3/27

April
(Easter: 4/5/2015)
Week of 4/10/2015:
Summer Parishes
Appeal Materials delivery / Follow-up Mailings
by Winter Parishes
Summer Major and Advance Phases begin /
  • Summer Parishes Appeal Materials delivery: week of 4/10/2015
  • Summer Parishes: Major Phase begins 4/10/15
  • Summer Advance Phase mailing drops 4/10/15
  • Weekly Reports due 4/13, 4/20 and 4/27 (4/6 Easter Week - no report due)
  • Star Herald reports run 4/3, 4/17 and 4/24
  • Follow-up mailing by the winter parishes: week of 4/28/2015
  • Winter Parish pledge payments begin
  • All Parishes Major/Advance Phase Reception(s) with Bishop (dates TBA)

May / Summer Parish General Phase begins /
  • All Parishes Major/Advance Phase Reception(s) with Bishop (dates TBA)
  • Weekly Reports due 5/4, 5/11, 5/18, 5/26 (Tues.)
  • Star Herald reports run 5/1, 5/8, 5/15,5/22 and 5/29
  • Summer General Phase mailing drops 5/1/15
  • Summer Video Weekend 5/16 and 5/17/2015
  • Summer In-Pew Solicitation 5/23 and 5/24/2015

June:
6/23/2015
Parish Team Report to Bishop Sullivan at
St. Charles Borromeo / All Parishes: Team Report to Bishop /
  • Diocesan follow-up mailing to winter parishes: week of 6/1/2015
  • Parish Weekly Reports due 6/1, 6/8, 6/15, 6/22 and 6/29
  • Star Herald reports run 6/5, 6/12, 6/19, and 6/26
  • All Parishes: Parish Team Report Meeting w/ Bishop Sullivan on 6/23/2015 at 6:30 pm at St. Charles Borromeo Sicklerville
  • Star Herald runs Parish Team Report on 6/26/2015

July to December 2015 / Follow-up Mailings
Parish List Updates due
Donor Recognition Events /
  • July: Follow-up mailing by the summer parishes
  • August: Diocesan follow-up mailing to summer parishes
  • September: Employee Giving Campaign (parish & donor mailings drop)
  • September: LYBUNT/SYBUNT mailings to current and lapsed donors
  • Late October: List updates due for 2016 Appeal mailings
  • Donor recognition events and holiday mailings

2015 Appeal Calendar