Bangor University

Transfer Abroad Undergraduate Programme

Module Implementation Plan

MODULE: / MKT-101 Introductory Marketing
MKT-102 Introductory Marketing Management / LECTURER: / Damian Ryan
INTAKE: / 2013 / SEMESTER: / 4
ACTIVITY TYPES: / Lecture, presentation, quiz, exam, workshop

Start Date: April 06, 2015

End Date: April 30, 2015

Year / Semester / Academic weeks / Module Code / Module Name / Credits / Lecture hrs/week / HAUT
Tutorial Hrs/week / Weeks
II / 2015 Spring / Week 5 ~ 8
2014/03/17~2014/04/11 / MKT-101 / Introductory Marketing / 10 / Lecture:
Mon-Fri
0830-1130 / Mon-Fri
1430-1530 group I / 4
MKT-102 / Introductory Marketing
Management / 10

Course Detail:

Assessment

Assessment Types / Value / Date
Class Participation
Attendance
Quiz I
Quiz II
Mid-Module Exam / MKT 101 100% / Friday April 17
Final Exam / MKT 102 100% / Thursday April 30

Paper Assignment (if any)

Week / Activity Type / Scheduled Contact Hours / Activity Details / Core Reading + Additional Reading + Practice Material / Learning Outcomes / Student Preparation for Tutorial
Week 01
Monday
April 06 / Lecture / 3 hr / PUBIC HOLIDAY
Tutorial / 1hr
Tuesday
April 07 / Lecture / 3 hr / Company and Marketing Strategy: Partnering to Build Customer Relationships / Chapter 2 / ·  Able to describe elements of marketing mix
·  Able to discuss how to design business portfolios and develop growth strategies
·  Understand importance of unique selling / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Company and Marketing Strategy: Partnering to Build Customer Relationships: Discussing the concepts
Wednesday
April 08 / Lecture / 3 hr / The Marketing Environment / Chapter 3 / ·  Describe major trends and forces shaping marketing landscape / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / The Marketing Environment: Discussing the concepts
Thursday
April 09 / Lecture / 3 hr / Managing Marketing Information / Chapter 4 / ·  Explain the importance of information about customers, markets and companies
·  Define a marketing information system
Outline the steps and methods in the marketing / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Managing Marketing Information: Discussing the concepts
Friday
April 10 / Lecture / 3 hr / Marketing: Managing Profitable Customer Relationships / Chapter 1 / ·  Able to define marketing & steps in the marketing process
·  Explain importance of customers, and markets
·  Identify elements of customer-driven marketing strategy / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Marketing: Managing Profitable Customer Relationships: Discussing the concepts
Week 02
Monday
April 13 / Lecture / 3 hr / Consumer Markets and Consumer Buyer Behavior
Business Markets and Business Buyer Behavior / Chapter 5 & 6 / ·  Able to define business markets & explain how defer from consumer markets
·  Identify major factors that influence consumer & business buyer
Behavior
List and identify steps in business buying process / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Business Markets and Business Buyer Behavior: Discussing the concepts
Tuesday
April 14 / Lecture / 3 hr / Customer-Driven Marketing Strategy: Creating Value for Target Customers / Chapter 7 / ·  Define market segmentation, targeting, differentiation and positioning
·  Understand major bases for segmenting markets
·  Able to discuss how firms position products for competitive advantage / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Customer-Driven Marketing Strategy: Creating Value for Target Customers: Discussing the concepts
Wednesday
April 15 / Lecture / 3 hr / Customer-Driven Marketing Strategy / Chapter 7 / ·  Understand major bases for segmenting markets
·  Able to discuss how firms position products for competitive advantage / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Customer-Driven Marketing Strategy: Discussing the concepts
Thursday
April 16 / Lecture / 3 hr / Revision for Mid Module Exam / Chapter 1-7 / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Revision for Mid Module Exam
Friday
April 17 / Lecture / Mid Module Exam
Tutorial / 1hr / Marking of Mid Module Exam with Local Tutors
Week 03
Monday
April 20 / Lecture / 3 hr / Product, Services and Branding Strategy / Chapter 8 / ·  Able to define product and major classifications
·  Describe decisions companies make regarding products, lines and mixes
Identify 4 characteristics that affect marketing of services and additional considerations services require / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Product, Services and Branding Strategy: Discussing the concepts
Tuesday
April 21 / Lecture / 3 hr / New Product Development and Product Life-Cycle Strategies / Chapter 9 / ·  Explain how companies develop new product ideas
·  List and define steps in NPD process
·  Describe innovation adoption process
·  List and define steps in NPD process
Describe innovation adoption process / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / New Product Development and Product Life-Cycle Strategies: Discussing the concepts
Wednesday
April 22 / Lecture / 3 hr / Pricing Products: Understanding and Capturing Customer Value / Chapter 10 / ·  Be able to discuss importance of pricing in today’s marketing environment
·  Discuss importance of understanding customer value perceptions when setting price
Identify and define internal and external factors influencing pricing decisions / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Pricing Products: Understanding and Capturing Customer Value: Discussing the concepts
Thursday
April 23 / Lecture / 3 hr / Pricing Products: Pricing Strategies / Chapter 11 / ·  Be able to describe major pricing strategies
·  Explain how companies set prices
Discuss key issues in companies initiating and responding to price changes / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Pricing Products: Pricing Strategies: Discussing the concepts
Friday
April 24 / Lecture / 3 hr / Direct and Online Marketing: Building Direct Customer Relationships / Chapter 17 / ·  Define direct and on-line marketing and the benefits for customers and companies
·  Discuss the major forms of direct marketing
·  Explain how companies have responded to the internet / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Direct and Online Marketing: Building Direct Customer Relationships: Discussing the concepts
Week 04
Monday
April 27 / Lecture / 3 hr / Marketing Channels and Supply Chain Management
Retailing and Wholesaling / Chapter 12 / ·  Marketing Channels and Supply Chain Management
·  Explain the role of retailers and wholesalers
·  Understand the changing retail landscape / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Marketing Channels and Supply Chain Management
Retailing and Wholesaling; Discussing the concepts
Tuesday
April 28 / Lecture / 3 hr / Communicating Customer Value: Integrating Marketing Communications Strategy / Chapter 13-14 / ·  Define the elements of the promotion mix
·  Discuss factors affecting selection of mix
Outline steps in developing effective marketing communications / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Communicating Customer Value: Integrating Marketing Communications Strategy: Discussing the concepts
Wednesday
April 29 / Lecture / 3 hr / Revision for Final Module Exam / Chapter 8 – 14, 17 / directed reading from chapter
(for all tutorial sessions
Tutorial / 1hr / Revision for Final Module Exam
Thursday
Apr 30 / Final Exam
Marking with Local Tutor