University of Kent at Canterbury s26

UNIVERSITY OF KENT

Module Specification

1)  The title of the module

Managing E-Business (CB309)

2)  The School which will be responsible for management of the module

Business & Finance, Mid Kent College

3)  The Start Date of the Module

September 2005

4)  The number of students expected to take the module

15

5)  Modules to be withdrawn on the introduction of this proposed module and consultation with other relevant Schools and Faculties regarding the withdrawal

None

6)  The level of the module (eg Certificate [C], Intermediate [I], Honours [H] or Postgraduate [M])

Level C (FHEQ level: 4)

7)  The number of credits which the module represents

15

8)  Which term(s) the module is to be taught in (or other teaching pattern)

Semester 2 of 4 (Year 1)

9)  Prerequisite and co-requisite modules

None

10) The programmes of study to which the module contributes

Foundation Degree in Business and Management

11) The intended subject specific learning outcomes and, as appropriate, their relationship to programme learning outcome

On completion of this module the learner will be able to:

a)  Outline the business challenges of introducing e-commerce to an organisation (12 A.1, A.6, A.7, A.8, B.12, B.14)

b)  Analyse the e-environment (12 A.2, A.3, B.12, B.13, B.14)

c)  Assess the role of macro-economic factors such as economics, taxation and legal constraints.(12 A,1, A.2, C.18, C19)

d)  Evaluate the benefits and risks of e-procurement, the use of the internet for supply chain management and internet marketing considerations. (12 A.1, A.2, A.3 A.6, A.8)

e)  Develop an outline plan for implementing e-commerce.(12 A.7, A.8, C.18, C.19, )

12) The intended generic learning outcomes and, as appropriate, their relationship to programme learning outcomes

On completion of this module the learner will be able to:

a)  Research the workplace for a case for e-business, present and report the findings (12 B.14, C.18, C.20)

b)  Plan and manage time effectively to meet deadlines (12 D.20)

c)  Evaluate and interpret information and evidence from a number of sources (12 B.9, C.15)

d)  Communicate effectively, information, arguments and analysis in a variety of forms to specialist and non-specialist audiences (12 B.12, B.13, C17, C19, D.23)

e)  Identify, formulate and solve the e-business decision using qualitative and quantitative techniques. (12 C.15, D.23, D.24, D.25)

13) A synopsis of the curriculum

This module develops awareness and understanding of the financial, marketing and personnel issues that will need tool be addressed when conducting business via the internet The challenge and procurement considerations facing management and the legal implications of exploiting global business opportunities. Learners will appreciate considerations of the wider (global) market, and investigate the external environment. E-business challenges and implementation concerns will be an opportunity for learners to demonstrate decision making and evaluation skills as well as cognitive skills of critical thinking, analysis and evidence.

14) Indicative Reading List

Chaffey, D. (2001). E-Business and E-Commerce Management. FT- Prentice Hall

Chaffey,Bocij et al (2001). Business information systems: Technology, Development and Management in the E-Business, FT- Prentice Hall

Lauden, K.C., Traver, C.G., (2001). E-Commerce: Business, Technology, Society, Addison Wesley

Chaffey, Mayer, Johnston, Ellis-Chadwick (2000), Internet Marketing, Prentice Hall

15) Learning and Teaching Methods, including the nature and number of contact hours and the total study hours which will be expected of students, and how these relate to achievement of the intended learning outcomes

Tutor directed study, 1.5 hours per week (lectures/seminars) for 17 weeks for formal input and directed activity

Tutor directed study, 1.5 hours per week (tutorial) for 17 weeks supported contact time for case studies, business games, simulations, problem-solving, business report writing, and student presentations IT use will be integrated throughout the module.

Self directed study recommendation 100 hours per student, to ensure adequate preparation for lecture, seminar, and tutorial and assessed work.

Total study per student = 150 hours

The combination of tutor directed study and self directed study is to develop knowledge, understanding, analytical ability and evaluation skills relating to the achievement of intended learning outcomes 11a-e and 12a-e

16) Assessment methods and how these relate to testing achievement of the intended learning outcomes

Assessment of this module will focus on students’ application of the taught principles to real business scenarios.

Weighting 50% coursework 50% examination.

1 piece of coursework. Coursework 1(50%), prepare a report critically appraising a case for e-business start-up in a local SME relating to the achievement of intended learning outcomes 11a-e, and 12 a-e.

Examination (50%), Case study - a business scenario relating to the achievement of intended learning outcomes 11a-e, and 12 d,e.

17) Implications for learning resources, including staff, library, IT and space

There are no additional implications for learning resource above those already available.

18) A statement confirming that, as far as can be reasonably anticipated, the curriculum, learning and teaching methods and forms of assessment do not present any non-justifiable disadvantage to students with disabilities

As far as can be reasonably anticipated, the curriculum, learning and teaching methods and forms of assessment do not present any non-justifiable disadvantage to students with disabilities.

Statement by the Director of Learning and Teaching: "I confirm I have been consulted on the above module proposal and have given advice on the correct procedures and required content of module proposals"

Statement by the Head of School: "I confirm that the School has approved the introduction of the module and will be responsible for its resourcing"

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