BTEC LEVEL 1 & 2 FIRST AWARD in MUSIC
Name______Date______
UNIT 2 – Managing a Music Product
The recorded world
(Unit 2, learning aims A and B)
This task will present you with the challenges and pressures that are typical of the real-world music market.
Design the promotional strategies for one of five individuals below who work in the recorded music marketplace. Your work should address the target audience and the medium the artist uses.
Create a PowerPoint of your ideas to be presented to the artist.
A) Candy’d (also known as Karen) is a young urban soul songwriter who has already worked with some local producers and has a small but loyal fan base forming on Facebook. She wants to move on with her online presence and develop her business that allows her to work from her bedroom studio.
B) Charles Foster-Cartright is a composer of instrumental music who recently graduated from university. He specialises in writing music for commercial clients, adverts, corporate and radio. At the moment he works through personal connections, but he wants to develop online and expand.
C) D’Abo (also known as Dylan) left his school last year after completing his BTEC studies and now has started specialising in remixing. He will launch a CD in a few months’ time, which he wants to be promoted and launched through some ‘events’.
D) StereiPhonic is a mobile musician who uses music he has created on his iPhone and iPad to make music happen everywhere. He regularly appears at the local shopping centre, ice rink, town and country fairs, etc. He will launch a CD in a few months’ time, which he wants
to be promoted and launched through some live appearances and hopefully TV and radio.
E) Vicki Taylor is a composer who has developed a niche in writing music for moving images. She started writing music for an educational company’s videos and has now written music for four or five short videos, which are available online. Her first piece of dramatic music will be out soon; this is a short sci-fi crowd-funded film called Mars Rover, about a huge dog infected with an alien virus. Vicki wants to promote Mars Rover and her soundtrack, which will be available to download from iTunes.