Trade Mark Protection in the New Digital Age

IPTA SEMINAR

.BRAND

Trade Mark protection in the new digital age

Adrian Kinderis
CEO AusRegistry International

The biggest change to the landscape of the internet is about to take place which presents challenges, risks and opportunities for Trade Mark holders across the globe.

In early 2011, ICANN (the Internet Corporation for Assigned Names and Numbers) a not for profit public benefit corporation that coordinates the Internet’s naming system, (www.icann.org) will introduce a program that will allow leading organisations, governments and entrepreneurs to apply for and secure their own Top-Level Domain – in the domain name www.telstra.com the Top-Level Domain is .com.

The new Generic Top-Level Domain (new gTLD) program provides for a detailed process requiring applicants to demonstrate their technical, operational and financial capabilities in order to manage a critical piece of the internet forever.

Thus far the applications have appealed to applicants within three specific market segments:

·  Brand names – .telstra or .ibm

·  Generic words – .mobile or .web

·  Geographic identities – .sydney or .nyc

AusRegistry International, a global provider of Domain Name Registry Services, will highlight the potential risks and benefits of the new gTLD program for Trade Mark holders via an informative and engaging presentation designed to aid in the development of strategies to ensure their Trade Marks are appropriately prepared for this online revolution.

With this monumental change to the internet’s landscape it is imperative that brand holders fully understand the impact this program will have on Trade Mark protection strategies in the digital space.

For attendees, this educational presentation will:

·  Explain the new gTLD program in detail

·  Identify the various risks and challenges for Trade Mark holders

·  Describe policies that have been designed to aid Trade Mark protection

·  Provide an overview of how challenges can be used to a Trade Mark holder’s advantage.

Adrian Kinderisis the founder and CEO of the AusRegistry Group of companies, including AusRegistry Pty Ltd and AusRegistry International Pty Ltd.

AusRegistry is the Registry Operator and wholesale domain name provider for the .au ccTLD which manages over 1.8 million .au domain names. AusRegistry International Pty Ltd is the internationally focused subsidiary that brings domain name skills, technology and experience to a global audience.

Adrian is a veteran of the internet community who, on the basis of his wide range of experience in both Registrar and Registry Operator roles, was elected by the Registrar Constituency to the GNSO Council for ICANN. In this role he has, amongst other bodies of work, contributed to the document 'Introduction of New Generic Top-Level Domains Document (11 September 2007)' which was recently ratified by the ICANN board and forms the major component to the next phase of development for the internet.

·  A member of the Generic Names Supporting Organization (GNSO)

·  A thought leader in the Domain Name Industry

·  Extensive marketing experience

Adrian is an in-demand speaker, regularly presenting keynote addresses at industry conferences on topics as diverse as: Registry Operations, Registry Best Practice, Domain Name Management, Registry-Registrar models and Marketing TLDs.

He is also a seasoned campaigner on the ICANN trail, having attended over 28 ICANN meetings over the past ten years.

As a true entrepreneur, Adrian has a passion for business development that has seen the AusRegistry group of companies grow rapidly, and is committed to establishing AusRegistry International as the Registry Operator of choice for new generic TLDs as the internet continues to develop.

IPTA SEMINAR

.BRAND

Trade Mark protection in the new digital age

Adrian Kinderis
CEO AusRegistry International

Presentation details follow:

Note: Refreshments 12.30pm-1.00pm / Presentation 1.00pm-2.00pm

Registration Form

.BRAND

Trade Mark protection in the new digital age

Name: ______

Firm: ______

Address: ______

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Payment Details

IPTA Members No charge

Non Members $50

Please return registration form by Monday 18 October to:

The Institute of Patent and Trade Mark Attorneys of Australia

Level 2, 302 Burwood Road, Hawthorn Vic 3122

PO Box 419, Hawthorn Vic 3122 Australia

Tel: 613 9819 2004 Fax: 613 9819 6002

Internet: www.ipta.org.au Email: