Tourism Marketing Initiative Grant Program

Funded by:

Southwest Louisiana/Lake Charles Convention & Visitors Bureau

Administered by:

The Artsand Humanities Council of Southwest Louisiana

Application 2012-2013

Organization:

Address:

City/State/Zip Code:

Contact Person:

Daytime Phone:

E-Mail Address:

Date of Application:

Title of Project:

Project Activity Dates:

Amount of Grant Request: $

Organization's Tax Identification Number:

Use one sentence to describe the project:

______

______

Project Narrative: (maximum of three typed(no smaller than 10 pt), double-spaced pages)

Be sure to address the Evaluation Criteria listed in the Guidelines.

A.Describe the purpose, scope and significance of the proposal with particular emphasis on the tourism and economic impact.

B.Describe the implementation of the project. Include information about the individuals involved and a summary of how the funds will be used and matched.

C.Describe the organization's need for the project.

D.Describe the organization's plan for distribution of the project's marketing materials; include a timeline for distribution of materials, including when, where, and the quantity to be distributed.

E.Describe how the success of the project will be evaluated.

Project Narrative (page 1)

Project Narrative (page 2)

Project Narrative (page 3)

THE PROJECT BUDGET DIRECTIONS AND DEFINITIONS

Directions for completing the Project Budget:

  • Round all dollar amounts to the nearest $1.
  • Include all cash Revenue and Expenses for the grant as it pertains to the project. Do not include in-kind except where indicated at the bottom of the budget page.
  • List the source where indicated.
  • All columns and rows should total correctly.
  • All donated revenue and expenses for this project should be included under In-kind Support and not in the Cash Budget.
  • Grant Request must equal the Cover Page – “Amount of Grant Request.”
  • A dollar-for-dollar cash match is required under this program; it is encouraged and will be considered by the community review panel in their evaluations. Non-income producing projects may substitute in-kind services as cash match.

Marketing Initiative Grant Application 2012-2013Page 1

Revenue:

  • Admissions, Memberships, Subscriptions refers to income earned as a result of the project you are applying for, such as individual ticket sales, price charged for involvement, etc.
  • Contracted Services Revenues refers to income earned from services your agency offers on a contract for services basis, such as touring, school performance, etc.
  • Other Applicant Cash refers to agency cash on hand that will be used towards the project you are applying for. The applicant will provide cash that is not earned as a part of this project.
  • Corporate Supportrefers to cash contributed by local, national or international businesses that will be used towards the project you are applying for.
  • Foundation refers to support provided by local or national foundations
  • Fundraising refers to any solicitation for donations or contributions from individuals in support of this project.
  • Federal, State, Regional refers to government support contributed by the United States Government, State of Louisiana, or Parish government.
  • Local refers to cash contributed by a local government or community group.
  • Tourism Marketing Initiative Grant Request refers to the amount requested from the applicant organization for this project. This line should be broken down under the Grant Expenses column of the Project Budget to represent what items grant money will support, if funded.
  • Total Revenue represents all cash income that will be used to administer the project.

Expense:

  • Personnel refers to permanent employees of the organization who will be paid for his/her time as a part of this project.
  • Fiscal agent fees are defined as fees charged by an organization to act as the applicant for another organization and are intended to offset the cost of personnel, time, and supplies.
  • Outside Professional Services – Artistic refers to artistic services by firms or people not considered employees of the applicant (e.g., individual artists, folklorist, curator, etc. whose services are contracted for the project). A provider of services form is required for anyone listed under this category.
  • Outside Professional Services – Other refers to non-artistic services by firms or people not considered employees of the applicant (e.g., project director, consultants, technical director, publisher, etc.). A provider of services form is required for anyone listed under this category.
  • Utilitiesrefer to costs associated with telephone, gas and electric, water, etc.
  • Space Rental refers to the cost to rent a facility, exhibit or performance venue.
  • Travel refers to the cost of travel for outside professional services, per diems, and travel for services outside the area.
  • Marketing refers to the cost associated with advertising, soliciting involvement, or promoting the project and includes design, printing, advertising, flyers, playbills, tickets, etc.
  • Equipment Rental refers to the costs associated with renting equipment for the purpose of producing the project.
  • Supplies and Materials refer to the cost of items that are needed to produce or create the project, such as fabric, paints, disposable cameras, paper, etc. If supplies and materials exceed $500, you must submit a detailed breakdown of costs.
  • Postage/Shipping refers to the cost for mailing and shipping related to the project.
  • Insurance refers to the cost of liability insurance related to the project.
  • Otherrefers to expenses not listed under any other expense category. List all expenses under Other.
  • Total Expenses represents all cash costs involved to administer the project being proposed.

In-kind Support:

  • In-kind refers to donated personnel and volunteer time, materials, and services associated with the project.
  • Source is either an organization contributing materials, facilities, services, etc. for the project or an individual contributing volunteer time.
  • Contribution is the item being donated, such as a facility space or for individuals, the number of hours.
  • Cash Equivalent is the amount the applicant would pay in cash for items, services or time listed.

Marketing Initiative Grant Application 2012-2013Page 1

TOTAL PROJECT BUDGET AND GRANT REQUEST

See directions for completing the project budgeton page 6. A dollar-for dollar cash match is required. Projects that are non-income producing may substitute in-kind services as cash match.

REVENUE CASH

Admissions, Memberships, Subscriptions
Contracted Services (workshops, packaged presentations, etc.)
Other Earned Income: Specify
Corporate Support: List Source
Foundation Support: List Source
Fundraising
Federal: List Source
State: List Source
Regional: List Source
Local: List Source
SUB-TOTAL
Tourism Marketing Initiative Grant Request (Maximum $2000.00)
TOTAL REVENUE

EXPENSES GRANT CASH TOTAL

Personnel – Administrative
Personnel – Artistic
Personnel – Tech/Production
Fiscal Agent Fees
Outside Professional Services – Artistic
Outside Professional Services – Other
Utilities
Space Rental
Travel
Marketing (promotion, print)
Equipment Rental
Supplies and Materials *
Postage/Shipping Costs
Insurance
Other: List
TOTAL EXPENSES

* If supplies and materials exceed $500, attach a detailed breakdown of expenses.

In-kind SUPPORT (list source, contribution and cash equivalent)
For example: Source: ABC Printing, Inc. Marketing Contribution: Flyers and Street Banners. Cash Equivalent: $575.00. The ABC Printing company is donating the materials for flyers that will be used in a mailing and street banners that will hang above main street the day of the event.
Source (List Budget Category or Company) / Contribution (Item or Hours) / Cash Equivalent ($)

CERTIFICATION

We certify that the information in this application, including all attachments and supporting materials, is true and correct to the best of our knowledge.

(All signatures must be original)

PresidentProject Director

Typed NameTyped Name

DateDate

BONUS POINTS

In an effort to further promote the arts and humanities to Calcasieu Parish residents as well as to prospective visitors, bonus points will be given to applicants that participate in the Children’s Day at the CVB.

May 11, 2013

Children’s Day at the CVB_____Three (3) bonus points

Bonus Points may be claimed if the applicant’s project is a Bicentennial event or has a Bicentennial component and takes place during the Louisiana Bicentennial Celebration,

on or before December 31, 2012.

_____Three (3) bonus points

Bonus Points may be claimed if the applicant’s project is accomplished through the utilization of Calcasieu Parish Businesses. In order to claim this Bonus Point advantage, the mailing addresses of the suppliers must be contained in the final report.

80% Calcasieu Parish Businesses / Vendor use _____Five (5) bonus points

Required attachments:

_____ The organization's mission statement.

_____ A current list of the Board of Directors, including officers.

_____ A copy of the previous year's audit.

_____ A copy of IRS Form 990 for the previous year.

_____ A copy of the current year's operational budget.

_____ A copy of the IRS letter documenting 501(c) tax-exempt status.

_____ Samples of previous marketing materials.

_____ Project Narrative

Marketing Initiative Grant Application 2012-2013Page 1