- Introduction
Today’s economic process is more and moreincreasingly characterised by quick changes and constantlyconstant external influences. So it is necessary to go with it[KL1]. Companies in particular are also concerned of with change processes, because they are confronted with lots ofmany internal and external problems and transformations. The modern world is embossed shaped of aby technologytechnological change and a consumers, who demands faster and faster product developments.
All these things are combined necessitate to so-called change management processes. Change management is a process that supports organisations for in a the successful implementation of new rules, structures, and behaviours.
Change management is and is directly connected with to the right and successful communication and leadership in the company.
There are three different approaches of to change management. One of the famous onesThe first and perhaps most famous one is McKinsey’s 7-Ss model. It splits an organisation into seven variables, which guarantees[KL2] an advantage in competition and a positive modification[KL3]. Second, Kurt Lewin’s model is based on three critical steps that will make sureensure an easy change over[KL4]. With the help of Lewin’s model, the risk of negative effects accompanying the change process will be held to a minimiminimumze the risk of negative effects. Third, Dr.[KL5] Kotter has developeds an eight- steps process model that can avoid failure in change processes and helps organisations to become adapt in to change. This model is easy to apply in every context of change management around across the world.
Just as important as these models are the people who are part of this process. People need to communicate with each other to sustain an optimal internal flow of internal communication. In addition to the optimized communication, a strong leadership is important, which is crucial for a successful change management. The most famous example of a fall throughfailed process is the merger of Daimler and Chrysler in die the 1990s. There were too many differences between these two companies; above all, there was a wrong flawed method way of internal communication and a differentdivergent views of on leadership. That has brought the collapse.[KL6]
Coupled Considering with the consideration of the three theoretical models McKinsey 7-s Model, Lewin’s Model and Kotter’s eight stepsabove as well as, generic strategies [KL7]and practical examples, such as the (Daimler- Chrysler merger), this work demonstrates that an internationally operating company can only successfully implement a change management process by using optimal internal flow of information and leadership.[KL8]
[KL1]Dieser Satz könnte etwas präziser formuliert sein. Worauf bezieht sich beispielsweise „it“?
[KL2]Bezieht sich „which“ hier auf die „seven variables“ oder das „model“ aus dem vorherigen Satz?
[KL3]Modification of what? Hier musst Du ein wenig präziser mit Deiner Formulierung sein.
[KL4]Was genau meinst Du mit „change over“? Vielleicht wäre hier „adjustment to change“ sinnvoller.
[KL5]Anstatt des Titels solltest Du den Vornamen des Autors nennen.
[KL6]Auch dieser Satz ist etwas undeutlich. Alternativ könntest Du beispielsweise schreiben: „Both of these factors caused the collapse of the merger.”
[KL7]Was genau meinst Du hier mit „generic strategies“? Wie passen diese zu Deinem Argument?
[KL8]Dieser Nebensatz könnte präziser formuliert sein, beispielsweise „...if it both optimizes the internal flow of information and exhibits strong leadership.“