Company profile
Today Baltika Breweries, part of Carlsberg Group, is:
- one of the largest companies in Russia in the sphere of consumer goods production;
- the leader of the Russian beer market with the share of over 34,7%(According to retail audit 2015 Nielsen Russia in respect of both Urban Russia and Rural Russia markets assessed in kind);
- more than 40 regional and national beer brands, such as Baltika, Arsenalnoye, Tuborg,Zatecky Gus, Carlsberg) and 9 non-beer brands;
- producer of Baltika brand being No.1 in terms of sales in Europe (Euromonitor 2015);
- breweries with the aggregate capacity of about 40 mln hl of beer per year in 8 cities of Russia: in Saint Petersburg, Yaroslavl, Tula, Voronezh, Rostov-on-Don, Samara, Khabarovsk, Novosibirsk;
- two own malthouses and own agricultural project;
- about 7,600 employees;
- a major Russian exporter of the product which isavailable in more than 75 countries of the world, including Western Europe, North America and Asian Pacific region.
The company was established in Saint Petersburg in 1990. State-of-the-art equipment and application of advanced technologies allowed production of highest quality products owing to which the company has been No.1 on the Russian beer market since 1996.
Throughout its history our company has been developing dynamically buying breweries, building new ones from scratch, actively expanding the network of sales departments. In the late 2006 Baltika merged with three Russian brewing companies: Vena, Pikra and Yarpivo.
Since 2008 our company has been a considerable part of Carlsberg Group and its Eastern Europe region which also includes Azerbaijan, Belarus, Kazakhstan, Ukraine, Uzbekistan.
The company have been paying special attention to quality issues: all our breweries have installed state-of-the-art equipment, introduced advanced quality management systems; we use only the best raw materials to manufacture the products. For example, in 2014 Baltika Breweries was the first company of Carlsberg Group to receive the certificate confirming successful implementation of integrated management system on all of its breweries. The companybrands have received more than 670 Russian and international awards of professional and consumer contests.The wide brand portfolio of the Company allows satisfaction of the most sophisticated taste.The share of company products is more than 50% of the entire Russian beer export.
Baltika’s employees are professionals of their trade and the main asset of the company. The expert examination of Baltika brewers is recognized both in Russia and abroad. Due to the close joint work with Carlsberg Group team at the global level Baltika employees successfully apply the best practices, experience and approaches of all the companies of the Group for prosperity of local brands and initiatives. The company pays high attention to development of leadership competencies and personnel involvement, development of talents and attraction of young specialists.
One of the fundamental principles of development of the company is innovation. This refers both to development of the brand portfolio, i.e. introduction of the products and kinds of packaging principally new for the Russian market, and the applied production technologies, logistics, and sales. One of the recent achievements in this field is development of two own brewing barley varieties by the specialists of Baltika and Carlsberg Group based on Null-LOX technology: Chill, Cheerio and Charles which were entered into the State Register of Selection Achievements of the Russian Federation. The total amount of investments aimed at the development of agriculture of the Russian Federation since 2005 is more than 8 billion rubles, including investment in infrastructure, as well as the funds allocated for the cultivation of malting barley by Russian farmers under the agricultural project of the company.
Baltika Breweries is one of the biggest taxpayers forming a considerable part of tax revenues in the cities where the headquarters and branches of our company are located. In 2015 the aggregate tax deductions into the budgets of all levels and extra-budgetary funds amounted to 60 bln rubles. Since 1993, tax revenues to the Russian budget amounted to 480 billion rubles, which is comparable to the cost of the federal budget of the Russian Federation on health care in 2015.
Baltika pays special attention to issues of sustainable development in the regions of its presence. Therefore, corporate social responsibility is part of the company’s business strategy. Baltika has identified several priority areas of work in this sphere: protection of the environment and responsible consumption.
Baltika Breweries integrate the ecological aspect throughout the value chain: from researches and developments to interaction with the local community.
Besides, the company develops programs of improving the culture of beer sales and consumption. Beer is a drink for adults responsible to the society. Limitation of the access of the underage to beer is one of the principles governing our activities. We comply with and actively promote this principle organizing Beer Patrols, the actions uniting people who cannot stay indifferent to violation of the law on the ban on beer sales to the underage. The company also implements the Drive Sober project aimed at warning the drivers about the incompatibility of alcohol and driving.
Among the social priorities of "Baltika" is the support of cultural projects, including the development of sport.As part of the activities for the fans, the company promotes responsible behavior at sports matches and culture of beer consumption.At the federal level, "Baltika" is a partner of the Kontinental Hockey League, the Russian Football Union, is the official supplier to the "Beer" category at the Olympic Games in Sochi.The company also supports a regional sport, being the official sponsor of the hockey club SKA (St. Petersburg), support the football club "Shinnik" (Yaroslavl), "KruliyaSovetov" (Samara) and others.
Throughout its history Baltika has been striving to meet the needs and expectations of all the parties concerned to the maximum: clients and consumers, employees, local community and shareholders. Our guidelines in the spheres of quality management, protection of the environment, health safety as well as food safety are the generally recognized ISO 9001, ISO 14001, OHSAS 18001 and ISO 22000 international standards.