Title:People and Progress: Erris Tourism
Duration: 2:02 minutes
Description:
The history and success of Erris Beo, a tourism development assisted by Shell in County Mayo, Ireland.
People and Progress: Erris TourismFilm Transcript
[Background music plays]
Interview with RinaGarrett
[Rina Garrett]
RinaGarrett
Tourism Development Officer, Erris Beo
[Rina]
My name is Rina Garrett, and I'm the tourism development officer for Erris Beo.
[Video footage]
Split screen:
View of the bay in the distance
Village harbor at high tide
[Rina]
In 2008, when Erris Tourism decided that they needed to market and promote the region, they approached Shell, and Shell had agreed to work with them on a three year plan.
[Video footage]
Split screen:
Erris Beo logo
Coastline with beach
Exterior of Corrib House with logo
[Rina]
And they funded two full time employees in 2008 to solely market and promote the Erris region.
[Video footage]
Split screen:
Screen shots from Erris Beo website:
People on a beach, with text “Deserted Islands and Secret Beaches…”
Windsurfing, with text “Action and Adventure”
Horse race on a beach, with text “Enjoy Unique Local Events”
Footage of road sign – Ceann Iorrais 6 km – shot from moving vehicle
[Rina]
We are on the Wild Atlantic Way, the landscape is absolutely breath-taking.It’s a beautiful place.
[Video footage]
Split screen:
Ocean with portion of a landed boat in the foreground
Seabirds feeding on the shoreline
Long country road leads off into the distance
Dolphins swimming in the ocean
[Rina]
Sometimes I find it hard to describe in words how beautiful the place is. You really have to come and experience it for yourself.
[Video footage]
Split screen:
Helicopter shots of rugged coastline and inland landscape
Coast with ocean and sheep
Kite flying in the sky
[Rina]
We are off the beaten track, so we needed to get the tourists to come to us, and of course, you know, you’re competing with other destinations. You’re constantly trying to offer something different.
[Video footage]
Split screen:
Screen shot of Google search typing “tourist destinations in Ireland”.
Aerial shot of village and harbor
[Rina]
So we kind of made it an adventure and activity destination, really.
[Video footage]
Climbing along rocks on a steep cliff with water below
[Rina]
You can do everything, from water sports to walking, kite surfing, kayaking. Jump off a cliff, down at Erris Head.
[Video footage]
Split screen:
Smart phone showing Erris Beo app
On board a sea kayak on rugged coastline
Someone jumps off a cliff into the ocean
Underwater view of someone landing in the ocean
[Rina]
You can get, you know, your top class accommodation, but you can walk on a secluded beach and meet nobody.
[Video footage]
Split screen:
Interiors of luxury hotel
Helicopter view of secluded beach
[Rina]
[VO] The biggest product is the Carne Golf Links. It’s a tough course, it’s 27 holes. Every year the Shell Pro-Am is held at Carne Golf Links in Belmullet, which is one of the most popular PGA events in Ireland.
[Video footage]
Split screen:
Various views of Carne Golf Links and golf being played
[Rina]
[OC] Last year we won The Irish Times “Best Place in Ireland to Go Wild”, and that was a huge success.
[Video footage]
Split screen:
Aerial shot of village and harbor
Screen shot of The Irish Times on-line, with headline “The Best Place to Go Wild in Ireland”.
[Rina]
[OC] There’s a great proudness, and a great community spirit within the area.
[Video footage]
Split screen:
Aerial shot of village and harbor
[Rina]
[VO] It’s been fantastic, and, you know, going forward, on the tourism end, we feel so positive about it.
[Video footage]
Split screen:
Various views of coastline and ocean
[Rina]
[OC] But this wouldn't have happened, only for going back to 2008, when Erris Beo was set up.
[Video footage]
Split screen:
Fishing boat at anchor in the bay
[Text displays]
Erris Beo is among 130 community and voluntary organisations that have partnered with Shell.
Corrib has helped other groups and individuals to progress and prosper.
Shell logo.
Statoil logo.
Vermilion Energy logo
The Corrib gas field development is a Shell operated joint venture with Statoil and Vermilion Energy.
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