Job description

Title: Inspire Campaign Manager

Reporting to:Head of Brand and Marketing, the London Organising Committee of the Olympic and Paralympic Games Ltd (LOCOG).

Location:CanaryWharf, E14

Background and job purpose

In the bid to host the Olympic andParalympic Games, we promised to speak out particularly to young people and to create opportunities to give everyone across the UK, young and old, the chance to get involved. We promised the London 2012 Games would be ‘Everyone’s Games’, no matter where they are from or what they believe in.

For the last 3 and a half years the London 2012 Inspire programme has been doing exactly that, giving everyone from across the UK a chance to participate in an Inspire project under the theme of sport, culture, education, sustainability volunteering and/or business. Over 12 million registered participants have taken part in over 1,500 projects across England, Scotland, Wales and Northern Island.

As our Inspire Campaign Manager you will lead us through the final chapters of this incredible journey for our grassroots campaign by driving engagement through two key strands

  • Conclude the application and assessment stage of the campaign with a target of 2012 projects for the year of 2012
  • Shift the focus to showcasing and profiling the Inspire project across the key Olympic and Paralympic national moments e.g. the Torch Relays, Olympic and Paralympic Games.

Key responsibilities/accountabilities

  • Design and implement the showcasing campaign plan for the Inspire programme.
  • Manage the Inspire Campaign team locally and throughout each nation and regionin conjunction with the Nations and Regions team and the Government Olympic Executive
  • Lead the Inspire programme,ensuring appropriate controls are in place to lessen commercial risk while maximising participation and lasting legacy.
  • Be accountable for developing a strong and balanced portfolio of Inspire projects that delivers on our brand strategy and reflects all Inspire strands (sport, culture, education, environment, sustainability,diversity, business opportunities and volunteering), within each nation and region and also UK-wide.
  • Strategically plan and manage the delivery of marketing collateral in support of the Inspire programme, within agreed budgets.
  • Develop and implement strategies and be accountable for regular, timely and meaningful reporting and engagement with key in-houseand external stakeholders, including LOCOG Directors, the Government Olympic Executive, the International Olympic Committee, partners, central government, local government and the third sector.
  • Be accountable for the delivery of the non-commercial partners’ recognition programme to agreed timetables and policies, and provide strategic support to the relationship owners.
  • Work closely with the Legal and Public Affairs teams to ensure the Inspire programme and non-commercial partners’ recognition programmesmeet our wider stakeholder obligations.
  • Guide and advise the Brand Approvals team in dealing with non-commercial enquiries and approvals.
  • Be accountable for decision-making on the actions from the Inspire Committee (which makes formal decisions on applications) and chairing the Recognition Review Group (which reviews requests for non-commercial use of the brand).
  • Service the Non-Commercial Brand Committee (which takes an overview of non-commercial use of the brand and agrees policy and strategy).
  • Work with key departments across LOCOG to fully integrate the non-commercial brand programmes with local community activations, including Nations and Regions team.

Person specification

Key knowledge, experience and qualifications required

  • Experience of scheduling and show casing digital and live content across multiple platforms
  • A strong leader with a creative flair to drive the non-commercial brand programmes in a proactive manner.
  • Detailed understanding of and familiarity with central government, local government and the not-for-profit sector.
  • Significant brand, marketing and programme management experience.
  • Significant experience of managing major UK-wide, multi-partner projects.
  • Experience of developing and managing a quality standard or grant-making programme.
  • Experience of working with complex stakeholder and user groups, including local community groups across the country.
  • Wider understanding of the commercial and legal implications of inappropriate brand use.
  • Experience of online brand management systems.
  • Confident, proactive character, with a track record of delivery and the ability to take the lead in challenging situations.
  • Personal drive and the tenacity to deliver.
  • Entrepreneurial and creative self-starter.
  • Resilient team player.
  • Ability to convey technical issues to non-experts.

Key competencies and behaviours

  • The ability to identify key issues in a way that is constructive and leads to successful outcomes.
  • Willingness to undertake travel both regionally and nationally.
  • Displays the highest levels of integrity and commitment.
  • Demonstrates an ability to deliver excellent results.
  • Demonstrates enjoyment in their work.
  • Demonstrates sound judgment on complex issues.
  • A willingness to work in a spirit of partnership.
  • Flexible andadaptable through organisational growth.
  • Resilient andpositive through change.
  • Loyal andself-motivated.
  • Friendly and approachable.
  • Passion, energy and enthusiasm for the project and aims of London 2012.
  • Understands and is committed to LOCOG’s Diversity and Inclusion strategy, aims and target zones (see below).

Job information

Salary: Competitive

Term of appointment

The appointment will be made under LOCOG’s standard terms and conditions.

Prior to appointment the successful candidate is subject to a number of enquiries, which will include a criminal record check and pre-employment screening.In the event of the successful candidate having a criminal record this would be reviewed on a case-by-case basis.

Diversity and inclusion

LOCOG is committed to creating ‘Everyone’s 2012’.This means creating a diverse working environment, free from discrimination, where everyone is included and treated fairly, based on merit alone. View the LOCOG Diversity and Inclusion strategy.

To help us measure progress, please complete and return the Diversity and Inclusion Applicant form. (Word 32Kb) The information is anonymous and separated from your application.It is strictly confidential and only used to provide an overall profile analysis of LOCOG.

Please send your CV, covering letter (as one document) and Diversity and Inclusion Applicant Form to quoting the reference XXXXX.

LOCOG guaranteed interview scheme

LOCOG is actively committed to the employment and career development of disabled people.To demonstrate this we use the Disability Symbol awarded by Jobcentre Plus.

LOCOG guarantees to interview anyone with a disability, as defined by the Disability Discrimination Act (1995) whose application meets the LOCOG Person specification.The Disability Discrimination Act (1995) defines a disabled person as someone who has a physical or mental impairment which has a substantial and adverse long-term effect on their ability to carry out normal day-to-day activities. View the LOCOG outreach programme for recruiting disabled people.

How do I apply?

If you want to apply under the Guaranteed Interview Scheme simply complete the declaration form and include it with your application.

If you need it, we will try to provide access, equipment or other practical support to ensure that you can compete on equal terms with non-disabled people.

Closing date

19th August 2011

Applicants who are successful to interview stage will be contacted within 21 days from the closing date.

Eligibility to work in the UK

In applying for this position you confirm your eligibility to work in the UK. Please note that legislation dictates that all non-EU nationals are required to be in possession of a valid work permit before they take up employment.

We are legally obliged to ask you to provide evidence of your right to work in the UK.If you are successful with your application we will ask you to provide appropriate documents, such as your passport, visa, work permit or birth certificate in accordance with the Asylum and Immigration Act 1996.

At LOCOG we never make the criminal record part of the application process criteria.Prior to appointment the successful candidate is subject to a number of enquiries which will include their criminal record.In the event of the successful candidate having a criminal record this would be reviewed on a case-by-case basis.

Thank you for taking the time and effort to apply for this role.

London 2012 is a Games for everyone, so we want you to apply regardless of your age, gender, ethnicity, sexual orientation, faith or disability.