Target Skysports -
Tips for Sponsorship
Charity Tips for Successful Sponsorship
INFORMATION FOR SPONSORS
For those of you who have not participated in UK charity events before, we would recommend that you read the following list of tips. They will show you some of the more unusual ways to gather funds.
Some of our supporters comment that collecting up the money is harder than taking part in the event itself! To prevent this, try getting people to give you cheques post-dated to shortly after the event date (but no more than six months), as soon as they have pledged to sponsor you.
Always carry a pen and sponsorship form with you, even if you are not expecting to find a person who might agreed to sponsor you.
Give sponsorship forms to friends, family, workplaces and get them out raising sponsor money on your behalf. You can even ask them to set a target to raise a set figure each.
Ask your employers to match your sponsorship pound for pound, that way you raise twice the amount and your employers can get some brilliant publicity – get them to get in touch with the press. We have worked with journalists and TV crews on many occasions.
Invite other people to come and do a parachute jump with you. Having your small team jump with you adds a lot to moral support and the impact against your charity.
Decide a definite date when you plan to jump. People giving money to charity want to know when the happy event will be and it shows them you have actions behind your convictions. Book the course before you start collecting. Booking forms can be found here.
Get your closest friends / manager to sponsor you the highest amounts. This helps to set an example as to the level of sponsorship you are trying to attract.
Understand the jump before you start collecting. This helps to paint a picture to potential sponsors of what you will actually achieve. You can take a print out of our information web page on Tandem parachuting.
We can send you one of our promotional DVD and brochures to show what you hope to achieve to the people who might sponsor you. This has the potential to encourage those who might turn you down.
Contact your local press, using our PR tips. People who know you or know of you may get in touch and support you. If you need tips on how to deal with them, we are happy to advise you. Call us on 0113 250 5600 for more information.
Do you belong to any clubs or groups? Have a chat with some of your fellow members and see what ideas you can come up with together.
Set a personal sponsorship target to raise and tell people how much you are aiming for.
Visit the website of your chosen charity and get some facts on who you are supporting. Present the case of the charity to your prospective sponsors with quotes such as ...
“ your money will go towards xxxx ”
Write to local companies asking for their support – address letters to the Chairman or Managing/ Marketing Director. Again, try to make it humorous, it will stand out more.
If you are self-employed, your clients might respond to a respectful letter asking them to support you.
Invest some money in a prize and hold a raffle/ competition at work and put the proceeds towards your sponsorship amount.