The Scholastic Library Publishing
National Library Week Grant
2011 Application and Guidelines
Theme:
Create your own story
In support of
Deadline: November 4, 2010
Please carefully review the guidelines before preparing your application.
Background
The Scholastic Library Publishing National Library Week Grant is an annual $3,000 award open to U.S. libraries of all types. It is sponsored by Scholastic Library Publishing and administered by the ALA Public Awareness Committee to support a single library’s public outreach efforts during National Library Week (April 10-16, 2011).
The Campaign for America's Libraries is the American Library Association’s multi-year, national public awareness and advocacy campaign to speak loudly and clearly about the value of libraries and librarians in the 21st century. To learn more about the campaign, visit the @ your library® Web site at
Guidelines
Failure to address these items will result in disqualification. Proposals must:
- Use the “Create your own story @ your library®” theme.
2.Use the @ your library® brand in accordance with the official trademark policy in all final promotional materials (See the “Download logos” section of for the official trademark policy).
Examples of not using the brand correctly are:
@ your HOMETOWN USA library (inserting words into phrase)
@ your SCHOOLLIBRARYMEDIACENTER (inserting words into phrase)
Note: Libraries are not required to use the ® symbol in their proposals. However, the winning library will be expected to use the trademarked logo on all final promotional materials. The winning library is also expected to use @ your library in the registered trademarked font/color in all final materials.
(Guidelines, continued from page 1)
3.Involve at least one other type of library and/or community organization. Community organizations should include groups outside of the library; internal library groups like Friends groups can be listed as program partners but applications should also include non-library groups.
4.Be directly tied to National Library Week but need not be limited to one week.
5.Have clearly stated objectives, a realistic budget and a timeline.
6.Specify a coordinator responsible for implementation.
7.Describe a method of evaluation.
Other items to keep in mind:
- Applicants are encouraged to type their applications rather than filling them out by hand; the application can be downloaded in MS Word format for editing on personal computers. Additional pages may be added as necessary.
- Applicants are encouraged to proofread their applications before submission.
- Applications will be judged on their success in meeting the specified guidelines and not on the volume of content. Appendices and other attachments should be included only as the library finds that they enhance the quality of the application.
Judging criteria
Proposals are reviewed by the National Library Week subcommittee of the ALA Public Awareness Committee. They will be judged on the basis of how well they meet the above criteria. Other factors are creativity, originality, clarity of planning and potential for generating widespreadpublic visibility and support for libraries. Commitment to ongoing public relations activities and allocation of resources (staff, materials, time) also are considered.
Questions?
Phone: 800-545-2433, ext. 2148
Fax: 312-944-8520.
E-mail:
Notification of grant winner
The winner will be notified and announced following the ALA Midwinter Meeting in San Diego, Calif., January 7-11, 2011. The winner will be publicized on the ALA ( and Campaign for America’s Libraries ( Web sites following the Midwinter Meeting.
Submission of written report
The winning organization must document their activities and submit a written report to ALA’s Public Awareness Committee by May 13, 2011.
(go to Application on page 3)2011Scholastic Library Publishing National Library Week Grant
- Application Form-
A. Name of organization(s): Southern StateCommunity College
B. Name of partner libraries/organization(s):
This grant requires the applicant library to partner with one or more libraries or organizations in its community. Please state here the name of partner libraries/organizations who will be participating in your program.
Carnegie Public Library
Washington Court House City Schools
Miami Trace Schools
FayetteChristianSchool
Fayette Works One Stop
C. Campaign coordinator(s):
What is the name of your campaign coordinator(s); provide job titles and give a brief background on each indicating how their qualifications relate to coordinating this program.
Frances Frogale, Library Assistant, Southern StateCommunity College
5 years as a Library Assistant
14 years as a Pre-School Assistant Teacher
Carissa Thatcher, LRC Manager, Southern StateCommunity College
2 years as a LRC Manager
10 years as an Information Specialist for a private medical library (duties included program development, promotion and public relations)
D. Address:1270 US Route 62, Washington Court House, OH43160
E. Telephone:740-333-5115 ext. 5680
F. E-mail:,
G. Date submitted: 9/23/2010
Submission checklist:
My library’s program includes the “Create your own story @ your library®” theme.
I understand that if my library wins, I will be required to use the @ your library® brand as it
is trademarked on all related promotional materials.
My program involves at least one other community organization.
I have enclosed 7 copies of my library’s application.
I have proofread my application.
1. Brief overview
Give a brief overview of your program and its goal in your library community, and your target audiences. Be sure to explain how your National Library Week program will use the “Create your own story @ your library®” theme. (NOTE: Failure to use this theme, including the trademarked @ your library® logo, will immediately disqualify your application.)
Over the past year FayetteCounty has been hit hard by the current economic recession. In the summer of 2009 FayetteCounty residents watched as three of the major employers of the community left to pursue business opportunities in other states and countries. DHL, Calmar and Johnson Controls left thousands without employment, and most of their former employees had been in positions with the company for 25 to 30 years. With job loss at an all time high and unemployment holding at 11.2% the residents of this community often find providing day to day necessities to be a struggle. Bearing witness to this reality, Southern State Community College has partnered with Carnegie Public Library, Miami Trace Schools, Washington Court House City Schools, the FayetteChristianSchool, and Fayette Works One Stop in order to cultivate consciousness in the community of the library being a valuable resource for new beginnings.
“Creating your own story @ your library” is a platform for promoting library services that can help the residents of FayetteCounty start a new chapter in their life. Activities that we have planned for National Library Week are to focus on the community as a whole, from the children to the adults; they all have had to “recreate” themselves in a way to cope with this continually changing environment. We have planned a local job fair which will run for an entire day consisting of local businesses that are in need of employees as well as people to assist with resume writing and interview skills.
In correlation to the job fair we are also planning a presentation, Job Search on the Web. This presentation is designed to guide participants through the entire process of searching and applying for employment utilizing electronic methods. The outcome for this activity is to assist and register 100 FayetteCounty residents on Ohiomeansjobs.com.
To highlight the positive aspects of the community we have also planned a “Gallery Night” showcasing art work of all mediums from preschool through college students as well as local talented adults. In addition to featuring the works of art, there will also be light refreshments, music and an onsite caricature artist for all to enjoy. We have also planned a puppet show presented by Mad Cap Puppets to entertain the children and seminars on life success (based on the College Success class principles), graphic novels and beautifying the community through gardening.
We plan on utilizing local papers, radio, posters, the college’s web site and Facebook for advertising starting the end of February and running through National Library Week in April.
2. Objectives of program
What are the objectives of your program? Describe the specific results you would like to achieve. (You will be judged on how well you state your objectives and goals.)
Objective 1: Write a new chapter in your life: Promote sustainability through continuing education and self improvement. All ages will be exposed to the benefits of learning opportunities that are available throughout their lives.
• 200 or more adults and students will be invited to participate in the activities planned throughout the week.
• The invitees will take part in, become educated about and aware of resources available to them for life enrichment.
Objective 2: Write a new chapter in your world: Give hope and encouragement to a community for a brighter future. By participating in the social and cultural awareness activities that are structured to show options available to them to change their lives in a meaningful way as well as benefiting the community as a whole.
• All communities served (30,900) will be educated on resources for accessing current employment information, school and college options, financial aid availability and career choices.
Objective 3: Write a new chapter in your future: Encourage the lifelong membership to libraries.
• Participants will have the opportunity to see how access to libraries is a benefit not only to themselves, but to the community as a whole.
3. Program plan
How will your program work? Please be clear and thorough in stating the details of your plan. (Your application will be judged on the completeness of your plan as well as on its creativity and originality).
Using the National Library Week theme Create your own story @ your library, Southern State Community College, collaborative libraries from the community and Fayette Works One Stop will promote the library as a place for fresh starts and new beginnings. The libraries of our community will be viewed as a resource to research new career paths, stimulate the imagination, discover new hobbies or interests to pursue, and a stable element of exploration that actively contributes to the growth of FayetteCounty. The timeline of events planned for the week is listed below. The week will consist of a public job fair for potential job seekers to be exposed to employers, educational facilities and experts in the field of career achievement. A program addressing the issues associated with the ‘virtual’ job search and the new world of technology and employment. We will feature a lecture series on achieving success in life based on the Colle ge Success program that is facilitated at Southern State Community College. In addition to this lecture series we have planned for lectures regarding careers ‘outside the box’ featuring people who have made a career out of a talent or interest. Other highlights include ‘Gallery Night’, a display of local artists from pre-school through adulthood, an interactive children’s puppet show and promotional items such as sticky note pads, pens and items for children.
4. Timeline
Please give a timeline indicating the date of the campaign and any other relevant dates and times of when activities will be accomplished. (Your program must be directly tied to National Library Week but need not be limited to one week.)
January:
• Grant is awarded
• Events and schedule is finalized
• Promotional schedule is approved
• Menu for ‘Gallery Night’ finalized
• Participation confirmation
• Schedule transportation for kindergarten students for puppet show
February:
• Press release finalized
• Promotional art work selected
• Promotional giveaway items sent to print or gathered from donors
• Start posting announcements to Facebook
March:
• Promotional artwork printed
• Advertising scheduled with local venues
• Mounted artwork collected for ‘Gallery Night’
• Post announcements to Facebook
April:
• Daily posting to Facebook
• Promotional artwork displayed
• National Library Week 10-16
May:
• Follow-up with planning committee
5. Budget
Describe your total budget for the program, where the money and resources needed will come from and how the $3,000 grant funds for promotion of the program will be used. A line-item budget is preferable. (The $3,000 Scholastic Library National Library Week Grant funds can only be used to pay for promotional aspects of the program, i.e., printing/design of flyers, advertising, honoraria, and other campaign expenses related only to promotion. Funds cannot be used for library staff stipends or capital expenses such as books or equipment.)
From grant:
• Promotional posters
- 50 @ $15.00 each - $750.00
• Transportation
- Bus services from Miami Trace Elementary - $100.00
- Bus services from Washington Court House City Schools - $100.00
• Food and supplies
- Plates/Napkins/Cups - $150.00
- Hor’dourves (Gallery Night) - $300.00
• Fees and stipends
- Mad Cap Puppets (90 minute show) - $500.00
- Caricature artist - $150.00
• Giveaway promotions
- Smiley Sticky Note Pack - $432.00
- Anti Bacterial Wipes - $250.00
From others:
Cookies and drinks for Southern State Community College LRC - $200.00
Time from Fayette Works One Stop
Time from participating businesses (Job fair)
Community Center at Southern StateCommunity College – No Charge
6. Evaluation
Explain how you will evaluate the effectiveness of your program for 1) National Library Week and 2) the long-term goals of increased support and visibility for your library.
The success of the Fayette County National Library Week activities will be measured by the number of attendees and the responses of the program evaluations returned. Attendees will be counted by use of sign-in sheets and head counts, depending on the audience. Adults will be asked to ‘sign in’ to the event where as a count will be taken of the children. Evaluations will be distributed to adults and teens attending the job fair, lecture series and Gallery night. Our efforts will be considered a success if at least 70% of the returned evaluations are marked as ‘Good’ or ‘Excellent’. Evaluations will also include space to enter contact information for notification of events held in the future.
7. Commitment
Describe your library's commitment to an ongoing public relations program.
Southern StateCommunity College’s commitment to the community is deeply embedded in fact that the Fayette Works One Stop is housed within the LRC itself. LRC staff members serve both students, faculty and One Stop patrons alike. All the libraries involved in this project have continuous activities throughout the year to benefit the community,
During National Library Week, the library will work with public and school libraries in the county to promote programs and the unique resources each library has to offer the community. The library will continue to work with its National Library Week partners throughout the year with activities such as, book, food and clothing drives, reading programs and awareness campaigns, creating a unified message about the role libraries play in serving the community.
Branching off its partnership during National Library Week the libraryThroughout the course of the What will make this undertaking extraordinary is simply the cooperation of all the libraries in the county for a single purpose. Our intent is that the organizations participating in our National Library Week activities will create a new chapter in FayetteCounty history by embarking on other community projects together in the future. This opportunity will hopefully, be the beginning of a long and fruitful partnership of the FayetteCounty libraries.
- Optional – Participation in the @ your library campaign
Please indicate if your library is already involved in @ your library®, The Campaign
for America’s Libraries, and if so, how. (Your application will not be judged on the library’s previous participation in the @ your library campaign. This is for story collection purposes only.)
N/A
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