RECRUITMENT ROLE PROFILE FORM

Job Title:Sports Marketingand Communications Manager

Department: / University of Nottingham Sport
Job Family & Level:
Salary: / APM Level 4
£28,982 - £37,768 per annum, depending on skills and experience. Salary progression beyond this scale is subject to performance.
Hours of Work: / 36.25 hrs/ week
Contract: / 3 Year Fixed Term
Reporting To: / Deputy Director of External Relations (marketing) and Assistant Director of sport: BUSINESS DEVELOPMENT

The Purpose of the New Role:

Develop and implement the marketing strategy supporting the delivery of the University’s Vision for Sport, with a particular focus onraising the profile of University of Nottingham Sport both internally and externally; support income generation through the promotion of facilities, membership and services and help increase participation through advertising and increasing awareness of opportunities and programmes.

Develop, direct and manage the department’s digital media technologies and manage the department’s wider marketing collateral.

Work collaboratively with the other Department sections: Operations, Performance and Participation to support their objectives.

The role will be crucial in establishing the University as one of the leading sporting Universities in the UK and promoting the sector leading sports facilities.

Main Responsibilities / % time per year
1. / Strategy & Planning
  • Under the direction of the Assistant Director of Sport, develop integrated strategic marketing and communications plans which use sound customer and market intelligence to inform the planning process and support the delivery of the UoN and Sport visions.
  • Manage the department’s internal and external communication activities.
  • Prioritise and balance the varying and sometimes conflicting needs of different sections within the department.
  • Analyse and interpret intelligence and data, providing guidance for sports staff to help them understand the customer base through effective segmentation techniques and to inform wider marketing strategies.
  • Develop key messages and establish procedures/channels/systemsto effectivelydisseminate information internally and externally.
/ 10%
2. / Brand Management & Communications
  • Manage the Department’s internal and external communication activities, in liaison with the central Media Relations Office team
  • Develop an appropriate communications strategy to allow for regular reporting of achievements, events and general interest stories and the promotion of services to key stakeholders.
  • Create mechanisms to stay abreast of UoN Sport newsworthy items and where appropriate produce concise and engaging copy to allow them to be promoted widely and promptly.
  • Work with the central Media Relations and Internal Comms teams to establish strong relationships and networks with colleagues, local media contacts and targeted media platforms e.g. sports specific webzines, creating channels through which to promote UoN Sport.
  • Develop a range of marketing and communication strategies to enhance the University’s reputation for sporting excellence both nationally and internationally.
  • Act as brand ambassador for the department ensuring a quality, compliant and consistent use of the brand, reinforcing UoN brand guidelines where appropriate.
  • Promote the vast array of sports and ancillary facilities e.g. accommodation or conference space, to attract in major events and establish the University as one of the leading multisport venues in the UK.
/ 25%
3. / Marketing Activity
Website
  • Oversee the re-design of the existing website unifying all elements of UoNSport into an engaging, functional and accessible resource that is sector leading.
  • Manage the department’s website in terms of high quality content, delegated responsibility and ensuring it is relevant and up to date.
  • Maximise search engine rankings.
  • Look for opportunities to use the website to improve efficiency and generate income via, for example, e-commerce initiatives.
Digital Media
  • Work with the University’s / Students’ Union’s Web and Digital Media teams to manage and develop the department’s digital media technologies.
  • Build an online profile with the aim of maximising reach and engagement within a proportionate and manageable portfolio.
  • Ensure that web and digital media are integrated into the department’s communications and marketing strategies.
  • Keep abreast of technological advances that will provide service improvements, particularly in the areas of visibility, survey management and improved web functionality.
Marketing Collateral
  • Review and develop the suite of marketing materials to support departmental activity ensuring they are appropriate, impactful and cost effective.
  • Develop a suitable depository for UoN Sport media content, helping build a useful archive to support future alumni engagement and building the UoN Sport history.
  • Draw up a comprehensive plan for all marketing material, adhering to University guidelines and ensuring a consistent brand and image for sport throughout.
  • Produce briefs for designers for new marketing collateral and oversee the development of the material, advising/organising photography and writing copy as required.
/ 35%
4. / Sports Membership
  • Assist with the development and implementation of marketing and retention strategies / campaigns to increase sports membership.
  • Develop methodologies for measuring the impact of initiatives, marketing and interventions related to membership promotion.
  • Utilise data from the leisure management system to inform wider marketing strategies.
/ 15%
5. / Staffing
  • Manage the Sports Marketing Officer taking responsibility for work planning, staff development and training, PDPR reviews and all associated HR matters including recruitment and induction.
  • Build internal capacity and capability by working in partnership with student media groups and explore the potential for media graduateships to support areas such as sports photography, video production and social media.
/ 10%
6. / Other
  • Ensure conformity to the University’s security, legal and best practice standards including data protection, accessibility and copyright.
  • Ensure the impact of interventions and promotions are measurable and produce reports to steer priorities and future investment.
  • Contribute to budget planning, provide reports and monitor spend.
  • Administer spend in line with agreed marketing plans and the University’s financial processes and procedures.
  • Exhibit a flexible approach to work, providing a presence at appropriate events, tournaments and competitions outside of normal. office hours and in accordance with programme needs when required.
  • Any other duties which may be required from time to time, which are appropriate to the post-holder’s grade.
/ 5%

Knowledge, Skills, Qualifications & Experience

Essential / Desirable
Qualifications/ Education /
  • First degree or equivalent Chartered Institute of Marketing Diploma or Chartered Institute of Public Relations Diploma or equivalent
  • Membership of the CIM or CIPR
  • Minimum of GCSE English and Maths (Grades A-C)
/
  • Sports Marketing Degree

Skills/Training / Knowledge /
  • Highly developed copywriting ability, proofing and editing skills
  • Ability to prioritise a busy and varied workload
  • Ability to take decisions and act independently
  • Knowledge of the principles of good web page design and content layout
  • Budget management skills
  • Excellent interpersonal skills and the ability to convey information in a clear and accurate way
  • Highly developed project management skills
  • Analysis and interpretation skills for market intelligence purposes
  • Current and relevant knowledge of design and print methods
  • Thorough knowledge of the suite of Microsoft Office
  • Initiative – a proactive self-starter able to work to deadlines
/
  • Advanced knowledge of digital media software – web content systems and digital media.
  • Research skills and creativity
  • Knowledge and experience of search engine optimization
  • Knowledge and experience of Google Analytics and metrics for measuring impact of social and digital media activity

Experience /
  • Substantial experience at manager level in a marketing communications or corporate communications role
  • Proven and demonstrable experience of developing integrated marketing campaigns with exposure to the full communications mix
  • Proven experience of developing original copy for brochures, newsletters or other promotional collateral working to strict deadlines
  • Experience of working with the media and building a network of contacts
  • Experience of social and digital media in relation to marketing, communications and/or PR work
  • Experience of working in a customer focused environment
/
  • Previous experience in a marketing or PR role within sport
  • Previous experience in a brand management role
  • Experience of working in a large, complex organisation
  • Advanced experience of using a web content management system
  • Experience of working within higher education
  • Experience of market research

Other /
  • Awareness of key legislation — e.g. FOI, Data Protection Act and Copyright law
  • Willingness to support the wider team by attending occasional recruitment or major sports events.
  • Dedication, determination and a dynamic outlook
  • Understanding the importance of addressing and responding to the needs of different audiences
  • Ability to work effectively under pressure and as part of a team
  • A positive outlook
  • Passion for sport

Additional Information

The hours of work are 36¼ per week and are predominantly Monday to Friday. However candidates will need to flexible in their approach to their working hours noting that the operational hours are between 5.30am and 11 pm seven days a week. Post holders may be occasionally asked to work outside of normal working hours to support major events such as the BUCS events, open days and the Tri Campus Games.

Post holders may be required to operate from any one of the sports sites.

Post holders will be required to conform to the department’s uniform regulations.