- The speech demonstrates a clear and focused understanding of purpose, audience, and other elements of the rhetorical situation.
- The organization is based upon that understanding.
- The introduction performs the functions of (1) gaining attention, (2) establishing expertise of the speaker, (3) building common ground with the audience.
- The speech developslogically and
- The speech concludes memorably.
- Material is ample, well-chosen, and relevant.
- It is drawn from credible and appropriate sources.
- Sources are correctly cited.
- The speaker uses standard, edited English.
- Delivery is clearly audible, well-paced, and assured.
- Visual aids (if any) effectively enhance the presentation.
- Distracting mannerisms of speech or body language are minimal.
- Tone is completely appropriate to topic, audience, and occasion.
Characteristics of a superior informative speech
Characteristics of an acceptable informative speech
- The speech demonstrates only a general awareness of purpose and/or audience.
- The speech is inconsistently organized, or it loses its focus on purpose or audience.
- No more than one of the standard introductory elements is missing.
- The speech lacks very few elements of logic or coherence.
- The conclusion is adequate but does not leave a strong final impression.
- Material could be somewhat more copious, more carefully chosen, or more relevant.
- Most sources are strongly credible and appropriate.
- Most sources are cited correctly, or citation is present but not complete.
- The speech is marred by only a few errors in usage.
- Delivery lacks some elements of assurance but is acceptably clear.
- Visual aids are adequate but may lack polish or full effectiveness.
- Few distracting mannerisms are present.
- Tone is generally suited to at least one element of the rhetorical situation (topic, audience, occasion).
Organization / Content / Style/Delivery
- The speech lacks a clear and focused understanding of purpose, audience, and other elements of the rhetorical situation.
- Organization is absent.
- The introduction fails to (1) gain attention, (2) establish expertise of the speaker, (3) build common ground.
- The speech does not develop
- The speech ends rather than concludes.
- Material is not ample, well-chosen, or relevant.
- It is not drawn from credible or appropriate sources.
- Sources are not correctly cited.
- The speech is marred by many errors in usage.
- Delivery makes the speech difficult to understand.
- Visual aids do not effectively enhance the presentation.
- Distracting mannerisms of speech or body language detract seriously from the presentation.
- Tone is not appropriate to topic, audience, or occasion.
Characteristics of an unacceptable informative speech: Failure in any category should constitute an unacceptable speech.