THE JEWELLERY CITY GETS READY TO SHINE
AT VICENZAORO SEPTEMBER 2016
Vicenza’s international gold and jewellery show returns September 3-7, 2016, and this time with a brand new area dedicated to watches
VICENZA, 3-7 SEPTEMBER 2016 – The countdown has begun to VICENZAORO September, the international gold and jewellery show organised by Fiera di Vicenza, which will take place this year in the city of Vicenza, September 3-7.
The event, which is a business andcultural hub of excellence for the entire international jewellery supply, is organised at astrategic point of the year, whensales in the trade at their peak, because of the pending end-of-the-year holiday period. Confirmed as one of the world’s leading gold and jewellery shows, VICENZAORO September is also renowned in the industry for providing an observatory to very latest trends and a preview of what is coming in the future.
The central theme of the show this will be “The Golden Touch.”Involving the many voices of the jewellery industry, it will cover six sub-themes: product excellence, both national and international products (The Touch of Well Done); Corporate Social Responsibility (The Human Touch); distribution (Get in Touch); new trends in the industry and the marketplace (The New Touch); international aspects (The Global Touch); communication (The Touch of Words); as well as cultural elements associatedwith the world of jewellery.
With 1,300 brands from 30 different countries, including all of Italy’s gold districts, VICENZAORO September is confirmed as a key global and national networking rendezvous, eagerly awaited by all stakeholders in the industry who are intent on viewing new products from the gold and jewellery industry, as well receiving previews of market trends.
VICENZAORO September will once again be offering a packed calendar of initiatives, seminars and events.
Friday, September 2, will see the inauguration of the exhibition, “Il Gioiello e ilViaggio,” organised by Fiera di Vicenza and curated and by Alba Cappellieri, Professor of Jewellery Design at the Polytechnic University of Milan, Italy’s leading jewellery expert. This temporary exhibition, featuring jewellery created by designers under the age of 30, will be located in the Jewellery Museum in Vicenza’s Basilica Palladiana. All items are dedicated to an interpretation of travel, understood as inspiration – symbolic or real – as well as narrative metaphor that may refer to an interior journey, to geography or event to a production process.
The designers presenting their works in the “IlGioiello e ilViaggio”exhibition are all finalists in the Next Jeneration Jewellery Talent Contest 2016 (NJJTC)competition, organised by Fiera di Vicenza together with the School of Design of the Polytechnic University of Milan. Each entrant comes from one of the most prestigious international jewellery design schools including EcoleBoulle in Paris; Design Hochschule Pforzheim in Germany;Technology University Eindhoven in Holland;FIT in New York;Loughborough University in England; the College for Creative Studies in Detroit, Michigan;Shenkar College Tel Aviv; Hong Kong Design Centre;HES-SO Geneva;Florida International University and the Polytechnic University of Milan. The prototypes on display were created by jewellery companies associated with the Women Jewellery Association Italy, indicating the significant synergies that exist between the creativity of young talent and the manufacturing world.
OnSaturday, September 5, TRENDVISION Jewellery+Forecasting, Fiera di Vicenza’s independent think tank, will introduceTRENDBOOK 2018+. Now in its15th edition, the reference guide for the jewellery and international contemporary luxury forecasts and analysesthe Mega Trends and style directions that will be influencing product development and consumer choices,18 months ahead of the market. It is a key informational tool for companies seeking to ensuretheir competitiveness in a global market where excellence, innovation and creativity are key factors of strategic development.
The official opening event of VICENZAORO September, which will take place in the evening of the first day of the show, will feature the awards ceremony for winners among the 25 finalists of the 2016 edition of the Next Jeneration Jewellery Talent Contest, for best interpretations of the theme “Gioiello e ilViaggio - Jewellery and Travel.”
Sunday 4 September there will be a conference entitled “Marketing to the Millennials: Meeting the expectations of the next great consumer generation,” organised by Fiera di Vicenza and the CIBJO, followed by the seminar “Trasparente come un diamante - fascino e business - “Clear as a diamond - charm and business”, organised by Federpreziosi in conjunction with the I.G.I. (Italian Gemological Institute), dedicated to ethics and Corporate Social Responsibility, themes that are always central to the activities of Fiera di Vicenza.
The September edition of VICENZAORO will feature a new and exclusive section called NOW “Not Ordinary Watches. It will showcase a selection of innovative brand and designer watches made in Italy and Europe, from anindustry that, in terms of distribution and reference markets, is closely tied to the jewellery world.
The NOW Plaza, dedicated to watches, will be located in the ICON District,which is exclusive community for global brands in the jewellery industry. It is one of five districts in theVICENZAORO The Boutique ShowTM format (ICON, LOOK, CREATION, EXPRESSION, ESSENCE), whichtogetherprovide a comprehensive overview of production excellence in gold and international jewellery. It will be an inspirational area, grouping together the different stories of independent brands, and characterised by strong knowhow, design and research into innovation. The watch brands include AltanusGeneve, Brosway, Didofà, Gagà Milano, Ju’sto, Locman, Lucien Rochart, Paul Picot, Save My Day, Sordi Spa, Terra Cielo Mare andMontres Louis Erard.
Fiera di Vicenza has boosted its standing as one of the world’s major trade fair organizers for the gold and jewellery industry, with the success of the second VICENZAORO DUBAI (April 14-17, 2016) and its active presence at leading industry events in strategic markets. These include the JCK Show in Las Vegas (June 3-6, 2016), where its pavilion featured 120 Italian brands, and its participation at the India International Jewellery Show (August 4-8, 2016).
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About Fiera di Vicenza
Fiera di Vicenza is Italy’s leading company when it comes to organizing trade fairs and is one of the most dynamic players at global level. It is ranked among the world’s top player in the gold and jewellery industry, thanks to its VICENZAORO trade show, a brand that is now exported to the most important international fairs: Hong Kong, Las Vegas, São Paulo, Mumbai, and Dubai.
VICENZAORO DUBAI, which is organised by DV Global Link, a joint venture between Fiera di Vicenza and the Dubai World Trade Centre, is now an established B2B platform of excellence and a strategic hub for the world jewellery trade.
Another mark of Fiera di Vicenza’s commitment to promoting jewellery in the cultural sphere is the Jewellery Museum, a permanent museum space of 410 square metres located in the Palladian Basilica in Vicenza. It is the first museum in Italy to be entirely dedicated to jewellery and is a project devised and managed by Fiera di Vicenza, in partnership with the Municipality of Vicenza.
Fiera di Vicenza’s excellence and expertise is extended to the lifestyle & innovation sectors, where it organises events for different sectors. These include style and comfort for the home, hunting, target sports and individual protection, fishing, outdoor sports, exhibitions and ateliers dedicated to creative crafting, tech innovations for the medical and pharmaceuticals sector, cars and bicycles, universal tourism and religion, including furnishing, liturgical items and components for religious buildings. As well as being a Business Hub, Fiera di Vicenza is also a Cultural Hub, promoting Made in Italy business culture, the circulation of ideas and information to boost the economic system with specific focus on social responsibility in business.
Fiera di Vicenza is also an expert interlocutor when it comes to conferences and conventions, a role that has been reinforced thanks to the redevelopment works inside the Exhibition centre. In 2015 it Conference Centre hosted 58 national and international level events, recording a growth in turnover of 16%.
With its team of 91 employees, in 2015 Fiera di Vicenza directly organised 17 international and national events in the Jewellery and Lifestyle & Innovation sectors. It hosted seven events organised by third parties in its Congress Centre and Pavilions and set up 58 conventions, assemblies, meetings, events and seminars. It provided a platform for more than 5,200 exhibitors from Italian manufacturing districts and from about 60 foreign countries, plus 37,000 buyers at the jewellery trade exhibitions from 130 countries. More 550,000 people attended the events organised by Fiera di Vicenza.
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