The International Five Star Hotel Standard
Suggested Press Release
Congratulations on your achievement in being named an International Five Star Standard Hotel. This is a worldwide hospitality standard that acknowledges and identifies hotels fulfilling an exceptional standard.In anticipation of the awards ceremony on the 22nd February at the London Hilton Hotel, Park Lane,you are in a fantastic position to publicise your success to the media. We encourage you to approach any media contacts you have or are able to generate in order to maximise your achievement of being awarded an International Five Star Standard in the world’s most exclusive and prestigious competition.
We urge you to explore the variety of media channels you have at your disposal including your local and international mediaoutlets, covering print, online, television and radio. To help you in this, we can collaborate with you and your media contacts to give your contacts embargoed information relating to the awards that will be advantageous to press story.
Below, we have suggested information and talking points to include in press materials.
Please adapt this information to your own circumstances, including specific details of your company, your award, or anything else that may be relevant. The best press releases are unique and provide a structure that journalists can use to generate stories. In particular, we would advise adding one or two short quotes from key members in your establishment as sound-bites are an important resource to journalists.
Suggested phrasing:
The following paragraph suggests a phrasing for this. As with everything else, it would be best to adapt this to your purposes.
[HOTEL NAME] has achieved an International Five Star Standard, and will be receiving this prestigious award on the 22nd February at the London Hilton Hotel, Park Lane. In association with Rolls-Royce MotorCars, the International Five Star Standard is the only honour recognised across the international hospitality industry. Only hotels that display the highest level of service, quality, luxury, and sustainability are awarded this standard.
Further Information:
-The International Five Star Hotel Standard is considered a universal mark of excellence among industry professionals and is the only accolade in the hospitality industry that is recognised worldwide.
-The International Five Star Hotel Standard is in association with Rolls-Royce Motor Cars.
-A panel of 50 industry experts judged the hotel finalists, chaired by Derek Taylor OBE, previously President of the Institute of Hospitality.
-A networking event will be held during the day of the 22nd February, featuring seminars, panelled discussions, exhibition stands, and discussion tables led by top industry professionals.
We would appreciate information of any media coverage and contacts that you are able to generate.
If you have any questions regarding press releases, please contact Tiffany Shepherd in our PR department on +44 (0)1245 250981 or email