STORAGE AND ORGANIZATION
Closet & Ceiling Hanging StorageCloset Storage Systems
Cubby Storage
Custom Organizers
Garage Storage Systems
Hanging Rods
Kitchen Storage & Organization
Laundry Storage & Organization
Office Storage & Organization
Rafter Saddles
Stacking Bins & Drawers
The Home Depot Canada
STYLE SHEET FOR PRODUCT MARKETING CONTENT
CONTENTS
CHECKLIST FOR ONLINE SKU REQUIREMENTS 2
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP) 3
NUMBER AND MEASUREMENT GUIDELINES 4
PRODUCT NAME AND MARKETING COPY 6
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS 8
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA 8
HTML COLOUR TABLES 9
PRODUCT FILE FORMAT AND REQUIRED ASSETS 9
Last Updated: January 2017 Data Standard: Storage & Organization Page 10 of 10
CHECKLIST FOR ONLINE SKU REQUIREMENTS
STORAGE & ORGANIZATION – ALL PRODUCTSREQUIRED
Accessories
/ Accessories should be added when applicable. Please limit the number of accessory items to 12 or fewer.
Collections
/ Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer.
Coordinating Items
/ Coordinating items are recommended for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer.
Images and Assets
/ Alternate images are recommended for this category.
Lifestyle image is required for all Garage and Closet Storage Systems. Must show the product being used.
Video
/ Product videos detailing model-specific features preferred.
Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)
Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.
Last Updated: January 2017 Data Standard: Storage & Organization Page 10 of 10
NUMBER AND MEASUREMENT GUIDELINES
Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.
Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).
Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).
Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).
Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).
Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).
Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.
Unit of Measure (UOM) / Description / ExampleInches and Feet / Always use “-inch” or “-inches” for inch/inches when the measurement is used as an adjective
Use “inches” when simply listing a measurement
Use “ft.” for foot/feet
Use a period after the abbreviation
Do not use hash marks (”or “) to represent inches and feet
Never use a hyphen between the number and “ft.” (this does not apply to “-inch”)
Always use “cu. ft.” for cubic feet / 7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug
Dimension Abbreviations / Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameter
They should always be capitalized (“Dia” should have an initial cap)
The “x” between dimensions should always be lowercase with a single space on either side of it / 72-inches H x 96-inches W Essential Plus Closet Kit in Classic White
Metric Measurements / Always use lowercase abbreviations, except for litres, which is signified by an uppercase “L”. Always put a space between the number and unit of measure (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres).
● Length: mm, cm, m, km
● Mass: g, kg
● Liquid Volume: mL, L / Space between boards is 2 cm
20-mm gap
Stain and scale remover (1L)
Pounds / Do not use the pound sign (#) to represent pounds when referring to weight
Use “lb.” or “lbs.” with the period / 600 lb. Capacity Heavy Duty Folding Platform Cart
Ounce and Fluid Ounce / Always use "oz." for ounce and "fl. oz." for fluid ounce
Use a period after the abbreviation
Never use a hyphen between the number and unit of measure / 8 fl. oz. Compact Black Sensor Pump for Soap Lotion or Sanitizer
50 oz. Liquid Laundry Detergent Original Scent Bottle
Gal. and Quart / Always use "Gal." for Gal. and "Qt." for quart
Use a period after the abbreviation
Never use a hyphen between the number and "Gal." or "Qt." / 6 Qt. Clear Latch Box (12 Pack)
18 Gal. Latch and Carry Tote (6 Pack)
Watts, Volts and Amps / Always use the “60W”, “9V”, “20 amp” or “60Hz” options (amp should be capitalised in a product headline)
Always use “Ah” for amp Hours
Use a space and “kW” for kW and “kWh” for kW hours / 12-inch 20V Electric Cordless Trimmer/Edger
10-inch 2.2 amp Corded Electric String Trimmer
75W Equivalent Soft White Circline CFL Light Bulb
Horsepower / Always use "HP"
Never use a period after the abbreviation
Never use a hyphen between the number and "HP" / 10,000 Watt 16 HP Gasoline Powered Electric Start Portable Generator with Wheel Kit Included
Temperature and Degrees / Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for angles
Do not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius / Outdoor temp range down to 39.8°F
Super sharp 23° Streaker Point
Percentages / Always use the percent symbol (%) instead of the word “percent”
Do not include a space between the measurement and the percent symbol / 30% Residential Energy Efficient
Exponents / Do not use the shorthand for repeated multiplication (i.e. mm², 52, etc.)
Always use the abbreviation for the exponent (mm sq. inch cu., etc.) / Strips and cuts 20 - 30 AWG Solid ( 1/20 - .14 mm sq.)
PRODUCT NAME AND MARKETING COPY
PRODUCT NAME
The headline is a maximum of 100 characters long.
The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product.
DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca.
Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style).
Imitate spelling and capitalisation of vendor’s product name; for example
iON Snow Blower with EcoSharp® battery
MAX Lithium-Ion batteries
NiCad batteries
A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances
Product Name Legend
· Items in brackets [ ] are considered required elements of the product name
· Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product
· Items in quotations “ “ are to be added as listed
Bike Rack, Gear Rack, Closet Hanging & Ceiling Hanging Storage:Product Naming Formula
{Series} + [Rack/Storage Capacity] + {Product Type} + [Product]
Product Naming Example
2-Bike Storage Rack
8-Rake Storage Rack
4-Hook Storage Accessory
105 1/2 lb. Hanging Storage
Botticelli 4-Bike Adjustable Freestanding Storage Rack
Closet Storage Drawer Kits:
Product Naming Formula
{Series} + [Height-inch] + {Colour/Finish} + [Product Kit Type] + [Product]
Product Naming Example
8-inch H Espresso Deluxe Drawer Kit
8-inch H Wild Cherry Deluxe Drawer Kit
Closet Storage Systems:
Product Naming Formula
{Series} + [[H (in.) x W (in.) x D (in.)] + {# of Pieces "-Piece"} + {Material} + [Product] + [System] + {"in" Colour}
Product Naming Example
Selectives 83-inch H x 120-inch W x 14-inch D Basic Plus Closet System in White
Impressions 82-inch H x 25-inch W x 19-inch D 2-Piece Deluxe Hutch Closet System in Chocolate
Cubby Storage & Custom Organizers:
Product Naming Formula
{Series} + [" Width" x "Height"in.] + {Colour/Finish} + {“Stackable”} + [# of Cubes "-Cube"] + [“Organizer”]
Product Naming Example
24-inch x 36-inch White Stackable 6-Cube Organizer
Freestanding Storage:
Product Naming Formula
{Series} + {Shelf/Compartment/Tier # "-Shelf" or "-Tier"} + [Material/Construction] + {"-Wheeled"} + [Storage Type] + [Product] + {"in" finish/colour}
Product Naming Example
Deluxe Steel Adjustable 4-Wheeled Garment Rack in White
Aluminum Stationary Equipment Stand
Garage Storage Systems:
Product Naming Formula
{Series} + [[H (in.) x W (in.) x D (in.)] + {Material} + [Product] + [System] + {"in" Colour} + [# of Pieces "-Piece"]
Product Naming Example
Bold Series 76-inch H x 168-inch W x 18-inch D Metal Cabinet Set in Gray (10 Piece)
Performance 75-inch H x 108-inch W x 18-inch D Steel Garage Cabinet Set in Black (7-Piece) / Ironing Board:
Product Naming Formula
{Series} + {"Electric Ready"} + {Ironing Board Type} + ["Ironing Board" or "Ironing Center"] + {"with" Feature}
Product Naming Example
Premium Ironing Center
Electric Ready Ironing Board
4-Leg Ironing Board with Retractable Iron Rest
Kitchen Storage & Organization:
Product Naming Formula
{Series} + [#-Shelf/Compartment] + [Material] + {Storage Unit Type} + [Product]
Product Naming Example
6-inch Lazy-Susan Turntable
Wine Enthusiast 40-Bottle Pine Wine Rack in Mahogany
17.31-inch x 14.38-inch x 22.57-inch In-Cabinet Pull Out Bottom Mount Trash Can
Laundry Bag, Basket, and Hamper:
Product Naming Formula
{Series} + {"Collapsible"} + {Laundry Storage Type} + [Product]
Product Naming Example
Elephant Laundry Hamper
Laundry Lift:
Product Naming Formula
{Series} + [# of Bars/Rods "-Rod"] + {Laundry Lift Type} + ["Laundry Lift”]
Product Naming Example
3-Rod Laundry Lift
Stacking Bin and Drawer:
Product Naming Formula
{Series} + [Capacity lb.] + {Product Type} + [Product] + {Quantity if more than 1 “(-Pack)"}
Product Naming Example
25 lb. Stacking Utility Bins (6-Pack)
Heavy-Duty 30 lb. Capacity Drawers (4-Pack)
Storage Trends Heavy-Duty 50 lb. Capacity Stacking Drawers (2-Pack)
Jar:
Product Naming Formula
{Series} + [Capacity oz.] + {Colour/Finish} + {Product Type} + [Product] + {"with" Feature} + {Quantity if more than 1 “(-Pack)"}
Product Naming Example
6 oz. Clear Mason Jar with Wide Mouth
MARKETING COPY
The overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).
The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.
All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.
MARKETING COPY EXAMPLE
The Racor 2-Bike Rack mounts to the wall freeing up floor space in your garage. The vertical rack holds 2 bikes along with shoes, helmets and other accessories on the built-in grid shelf. The security lock prevents theft by locking the bikes on to the rack.
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS
FEATURE BULLET RANKING AND EXAMPLES
· A minimum of 4 bullets is required for products in this category. You may add more features if they are relevant to the product
· If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it with an existing feature below or you may add it separately
· Do not include punctuation at the end of the bullet (no periods or semi-colons)
· Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other; always spell out the first number
Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below:
1. Weight Capacity feature and benefit (Required For Shelving)Each shelf holds up to 600 lbs. for storing large bins
2. Number of Shelves feature and benefit
3 adjustable shelves fit large and small objects for versatility
4 adjustable shelves provide storage for a variety of clothing items
3. Material feature and benefit
Durable polypropylene shelves are lightweight for easy moving
Cedar wood holds heavier clothes and adds a pleasant aroma to your closet
4. Storage feature and benefit
Rack accommodates 2 bikes to free up floor space
Attic flooring panels create additional storage space
5. Design feature and benefit
2 doors keep garden tools and accessories hidden from view
3 separate sections for sorting darks, whites and colours
Woven handles for easier transport
Provides space to hang delicate clothes for air drying
Keeps laundry items organized for a clean laundry room
Caster wheels allow you to easily move cart around your laundry room
6. Safety feature and benefit
Locking cabinet prevents unsupervised access to garden chemicals
Adds storage space between the trusses while creating a safe surface to walk on / 7. Coverage (sq. ft.) feature and benefit
Covers approximately 26 sq. ft. to add storage to previously unusable attic space
8. Convenience feature and benefit
Hangs from garage ceiling to save floor space
Features a lavender scent to keep your closet smelling fresh Cushioned design supports your clothing to prevent stretching Lockable pulleys prevent children from using the lift
Includes an overhead light to illuminate the ironing board
Portable, folding design lets you use drying rack indoors or outside
9. Capacity/Additional Storage feature and benefit
Holds up to 50 pairs of shoes to keep your entire collection neatly organized
Holds up to 2 loads of laundry to keep dirty clothes contained until laundry day
2 hanging areas for shirts, pants, or jackets, and a bottom rack for shoes
10. Closet System feature and benefit
Designed to work with other ClosetMaid Selective and ShelfTrack accessories to create a customized closet system
11. Adjustability feature and benefit
Height-adjustable to accommodate various sizes of laundry detergent bottles, baskets and other items
12. Installation/Assembly feature and benefit
Hardware included for wall mounting
ShelfTrack system provides easy snap-and-click installation
No tools required for assembly
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA