The Business of Massage, 2nd Edition

Syllabus

Module / Lesson
Number / Lesson
Description / Lesson
Time / Lesson Date / Textbook Reading Due Before Class / Homework Due Before Class /
Module 1: Taking Stock of Your Career Options / 1 / Welcome Aboard / 1 hr
2 / Overview of Profession & Career Trends / 1 hr / Pages 1-10
3 / Career Settings & Professional Credentials / 1 hr / Pages 10-32
4 / Self-Evaluation / 1 hr / Pages 32-38 / Results from Jung Typology Test
5 / Summary & Application / 1 hr / Self-Evaluation Worksheet
Module 2: Creating a Therapeutic Relationship / 1 / The Therapeutic Relationship / 1 hr / Pages 39-41
2 / Ethics & Boundaries / 1 hr / Pages 41-48 / Chronology of Work History; “A Day in the Life of”
3 / Client Communication; Client Records & Referrals / 1 hr / Pages 48-55 / Communications Skills Feedback
4 / Client Self-Care; Massage Session Start to Finish / 1 hr / Pages 55-60
5 / Summary & Application / 1 hr
Module 3: Creating a Sense of Place / 1 / Space from the Clients’ Perspective & Your Perspective / 1 hr / Pages 63-76
2 / The Physical Space / 1 hr / Pages 76-82 / Calculator;
Communications Improvement Plan
3 / Summary & Application / 1 hr / Workspace Checklist; Equipping Your Workspace
1 hr
Module 4: Practicing Self-Care / 1 / Effects of Stress & Self-Care Techniques / 1 hr / Pages 83-90
2 / Personal Self-Care Management Strategy / 1 hr / Pages 90-93 / Report on Self-Care Activity
3 / Summary & Application / 1 hr / Developing a Personal Self-Care Plan
Module 5: Launching a Successful Practice / 1 / Seeking Employment / 1 hr / Pages 95-106 / Personal Self-Care Plan
2 / Resume, Cover Letter & Interviewing / 1 hr
3 / Individual Career Planning / 1 hr / Resume & Cover Letter – 1st Drafts
4 / Self-Employment / 1 hr / Pages 106-112 / Individual Career and Practice Planning
5 / Business Plan / 1 hr / Pages 112-127 / Business Plan Brainstorming Notes
6 / Laws, Regulations & Insurance Requirements / 1 hr / Pages 127-135
7 / Market Need, Services & Products, Pricing / 1 hr / Pages 135-141 / Research Regulations
8 / Business Policies & Procedures; Professional Assistance / 1 hr / Pages 141-154 / Business Plan Brainstorming Notes
9 / Financial Planning / 1 hr / Pages 155-163 / Business Plan Brainstorming Notes
10 / Summary & Application / 1 hr / Researching Costs Notes
11 / Final Individual Presentations / 1 hr / Potential Employer Profile; Presentation
Module 6: Managing Your Practice / 1 / Financial Management / 1 hr / Pages 165-181
2 / Taxes / 1 hr / Pages 181-186
3 / Client Records Management & Insurance Billing / 1 hr / Pages 187-210 / Year 1 Budget
4 / Time & Schedule Management / 1 hr / Pages 210-214
5 / HR Management; Being an Employee / 1 hr / Pages 214-222 / Radical Time Management
6 / Summary & Application / 1 hr / Automated Software System
1 hr
Module 7: Spreading the Word / 1 / Marketing / 1 hr / Pages 223-233 / Magazines
2 / Advertising & Promoting / 1 hr / Pages 234-245
3 / Business Stages / 1 hr / Pages 245-256. / Elevator Pitch
4 / Summary & Application / 1 hr
Module 8: Connecting with the Professional Community / 1 / Being a Professional & Allied Professions / 1 hr / Pages 257-265
2 / Research / 1 hr / Pages 266-273 / Marketing Plan
3 / Professional Supervision & PD Business Plan / 1 hr / Pages 273-277
4 / Summary & Application / 1 hr / Professional Development Plan
5 / Final Group Presentations / 1 hr / Group Presentations & Portfolios
Total / 43 / 43 hrs