THE BROWN PALACE HOTEL ANDSPA’S AFTERNOON TEA WITH

THE NATIONAL WESTERN CHAMPION STEER TO BENEFITTHERE WITH CARE

A New Charitable Twist for a Beloved Denver Tradition…

Champion Steer to Make Regal Entrance on January 20th at 11 a.m.

DENVER, January 11, 2017….This year will mark the 72nd anniversary of the National Western Stock Show’s champion steer strolling into Denver’s most elegant and iconic room – the nine-story atrium lobby of The Brown Palace Hotel and Spa – to be adorned with roses and preside over Afternoon Tea.

But this year, in honor of the hotel’s 125th anniversary, one of Denver’s most beloved traditions will be even more meaningful. The Brown Palace Hotel and Spa has joined with There With Care, a non-profit that supports Colorado familiesand children facing a medical crisis.

New VIP Luncheon Tickets on Sale

Although the January 20thevent is still free and open to the public, The Brown Palace Hotel and Spa will host a special VIP luncheon in conjunction with the event and all proceeds will benefit There With Care. For $125, two people can enjoy a decadent VIP luncheon buffet from 11 a.m. to 1 p.m. while the steer holds court in the lobby, a complimentary photowith the Champion Steer, a 125th Anniversary Celebration package that includes certificates that can be redeemed in 2017, including a two-for-one champagne brunch at Ellyngton’s, 25% off any services Monday-Thursday from Spa, 15% off all Valentines Day Bookings before Feb 12th at The Brown Palace’s Flower Shop, a buy one get one entree for Ship Tavern. People who purchase the VIP package will also be entered in a raffle to win even more giveaways. For VIP tickets, please email .

Event Still Free & Open to the Public, Optional There With Care Donations Accepted

All attendees and the public are invitedto make a donation to be entered to win wonderful Brown Palace prizes, including an overnight stay in The Brown’s newly renovated guest rooms, a sumptuous brunch at Ellyngton’s, Afternoon Tea and more. There With Care will be on-site and accepting gift cards and on-site donations of any amount. Each week, There With Care provides fundamental support services to approximately 125 – 130 families whose child is facing a critical illness and all funds will help them to meet the growing demand.

“For 125 years, The Brown Palace has strived to provide the ultimate inWestern hospitality,” said Steve Haley, the hotel’s managing director. “Raising funds for There With Care supports this spirit and we are humbled by all this wonderful organization does to ease the stress faced by Colorado families whose children are critically ill.”

Grand Tradition Starts at 11 a.m.

The 2017 Grand Champion Steer will make his regal entrance into The Brown Palace at 11 a.m. on Friday, January 20, 2017. The public are invited to pose for complimentary photos from 11 a.m. to 1 p.m. Rodeo royalty will also be on hand for photos and autographs. Reservations are not required unless you are purchasing the VIP luncheon. Following the photo session, the champion steer will head to the Auction of Junior Champions to be sold that evening. Past champions have sold for more than $100,000.

This will be the 72nd year for the showing of the grand champions in The Brown Palace lobby. However, it’s not the first time stock animals have been in the lobby. In 1945, future Colorado Governor Dan Thornton arranged to have two Hereford bulls shown in the lobby, and then sold for the unheard of $50,000.

In January 1958, rodeo trick rider, stuntman and actor Monte Montana charged into the lobby on his horse “Rex” and clattered up the grand staircase to drop in on a meeting of the Rodeo Cowboys Association. In 1988, Gary Henry and “Bubba,” a Texas Longhorn steer, arrived at the front desk to signal the beginning of the National Western Stock Show.

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MEDIA CONTACT: Joy Meadows, 303-522-9045,

About The Brown Palace Hotel and Spa

The Brown Palace Hotel and Spa is a Forbes Four Star, AAA Four Diamond luxury landmark located in the heart of downtown Denver. It is a charter member of National Trust Historic Hotels of America and is managed by Quorum Hotels & Resorts, a full service management company headquartered in Dallas. The Brown Palace is also part of the signature Autograph Collection, an exclusive collection of upper upscale and luxury hotels within Marriott International’s global portfolio. For more information visit .

About There With Care

There With Care is a Colorado non-profit that provides a wide range of thoughtful and fundamental services to children and families during the critical phase of a medical crisis. The organization serves families referred by medical agencies, by building a network of services and people who ease the burden of life’s day-to-day obligations with compassion and care. There With Care is eleven years old and has served more than 2,400 families during a medical crisis. To learn more about There With Care, please visit therewithcare.org or contact Jennifer Purdum at (303) 756-2273.