The 5 Step Model of Recruitment
Step 1. Meet Them:
Most of the people that we should be recruiting, we already know. We meet people naturally through class, friends, sports and other campus involvements. We don’t meet people through posters and fliers, so why do we depend on them for Rush?
Step 2. Make Them Your Friends:
Fraternities are based on friendship. Our founders were friends with similar ideals who created the organization to be a vehicle to improve our lives. Instead of choosing people we don’t know to share our values, ritual and secrets, why not choose our friends? Don’t take chances with people who could ruin your organization when they become members. Create brotherhood and sisterhood among friends. It is what’s worked for over 100 years!!
Step 3. Introduce Them to Your Friends:
The key to recruitment is going from Step 2. to Step 3. We need to turn our friends into members. People join people. Helping your friends in the chapter to befriend the prospective member is what makes recruitment work.
Step 4. Introduce Them to Your Organization:
Rush can fit very well into Step 4. This means we need to recruit people BEFORE they come to Rush events. When they are already our friends the events aren’t fake and superficial they are…fun!
Step 5. Ask Them to Join:
If you sold cars for a living you wouldn’t limit the days you worked to two per year! So why do so many groups limit the number of times that they give bids?! Continuously invite great people to join the next pledge program scheduled. Change system-wide rules that are too limiting and unrealistic. They are based on fear and the end result is less Greek unity and lower membership totals.
People join people, the organization follows.