Template Language for
15-Second Commercials
(shared with permission from Tony Rubleski)
I just read Tony Rubleski’s book that released on 2/4/11: Mind Capture: How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change. It’s a great book and I recommend that you read it! The Foreword was written by Kody Bateman. In Tony’s book, he recommends using SendOutCards. He has been a distributor for several years.
Tony shares some templates for creating 15-second commercials on page 72 of his book. His examples had some blanks in them, and I have filled in the blanks with SOC language (in maroon). You can fill in the blank any way you wish. I like Tony’s examples because you can use his core structure and fill in the blanks according to the situation you are in.
MAKE IT CATCHY OR PLAY OFF A HOT TOPIC OR TREND.
You know how people are talking a lot these days about the economy? I show them how to ______even when they think it’s not possible.
You know how people are talking a lot these days about the economy? I show them how to increase their business by at least 30% even when they think it’s not possible.
SHARE A RECENT SUCCESS STORY OF INTEREST.
We recently helped a business here in town by showing them ______.
We recently helped a business here in town by showing them how to stay top-of-mind so their prospects, customers and referral partners remember them instead of the competition.
USE SHOCK VALUE TO GET YOUR PROSPECTS TO REALLY THINK.
What if you ignored ______and it became a major problem you could have easily avoided?
What if you ignored expressing appreciation to your customersand it became a major problem you could have easily avoided?
EXPLAIN A COMMON PROBLEM AND HOW YOU CAN SOLVE IT.
You know how people always seem to complain about ______? Well, we know how to solve this challenge quickly and easily.
You know how people always seem to complain about not feeling appreciated? Well, we know how to solve this challenge quickly and easily.