TEMPLATE: CATAPULT OPEN

COMPLETED: COMMERCIAL IN CONFIDENCE

IOD Business Proposal

This document will be used to assess the commercial potential and credibility of a proposed IOD mission. At this stage of the selection process this document is intended as an executive summary, with a maximum of 250 words per section, with the exception of section 10. Additional information (such as Business Plan, letters of commitment, market analysis or CVs) evidencing your summary can be provided in annex structured as per the questions.

By filling this form you agree to allow the Catapult to disclose this information to the IOD board for the purpose of assessing your proposal in the context of the IOD programme. The IOD board is comprised of Satellite Applications Catapult, STFC, ScottSpace Limited on behalf of the CEOI, all under NDA with Catapult as well as Innovate UK and UK Space Agency which will not be under NDA as government organisations.

Project Title
Lead Organisation Name
List of partners
Business Point of Contact Name
Business Point of Contact Role
Business Point of Contact Email
Business Point of Contact Phone
  1. What is the business opportunity that this project addresses?

Describe the problem you are trying to solve. What is the need? Who are the customers?
  1. What is the size of this market?

What is the addressable market? How much do you think you could capture?
  1. How does your offering differ from the competition?

Please describe your USP/differentiator. What is innovative and how will you protect these innovations? Please list current and any emerging competitors.
  1. How are you going to demonstrate addressing your market using an IOD mission?

Briefly describe what it is you would like to do with an IOD mission – explain the mission and how the data will be utilised.
  1. Describe the value chain for your business idea and the associated entities that will be involved at each stage of the value chain during the IOD mission.

Identify who you expect to be involved in your demonstration mission from satellite to end user along the value chain. Are there any gaps that you would need support with for this mission? Will these entities be the same for the full service or are there plans to bring new entities in the value chain post-IOD?
  1. What traction has been made with the development of this as a commercial service? (e.g. customers, funding, technology breakthroughs, etc.)

Please use an annex to attach any formal evidence you have obtained showing any interest or commitment to use the service.
  1. What is your route to market and how does IOD contribute to it?

How are you going to sell your service? How does IOD fit within your overall business plan? What are your plans post-IOD? What would you do without IOD?
  1. What are the commercial risks?

Highlight key commercial risks, impact, and mitigation plans of your business.How would an IOD mission help mitigate these risks?What is the project’s risk management strategy?
  1. List the relevant skills, experience, and facilities you can access both to deliver the IOD demonstration service and deliver the full service post-IOD?

Please attach company description and any relevant CVs in an annex.
  1. What are the benefits your project will demonstrate to the UK?

Describe your exploitation plan in the UK. this should include:
  • Commercial, Technical and Sales activities
  • Resource and recruitment plan
  • Current and future strategic partners related to the mission operations and service provision
  • The route and extent of the return on investment following provision of an IOD mission
  • Who do you expect to be your first customers?

The Satellite Applications Catapult is one of a network of elite technology and innovation centres established by InnovateUK, as a long-term investment in the UK’s economic capability. Applying business-led research, Catapults help businesses transform great ideas into valuable products and services to compete in the global markets of tomorrow. The Satellite Applications Catapult Limited is a company limited by guarantee, registered in England and Wales with company number 7964746.

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