TD Garden (Boston Celtics)
History
The roots of the TD Garden dates back all the way to when Calvin Coolidge was the President of the United States. On November 17, 1929 the Garden was officially opened on Causeway Street, creating a legendary facility. The name has been changed several times but what has not changed is the atmosphere for entertainment and sports. The creator of the TD Garden, Tex Rickards, had dreams and aspirations to making it the hottest spot in New England for concerts and sporting Events. What he did not know was that these dreams would come true. The old Boston Garden came to an end on September 29, 1995, where the name switched to the FleetCenter. Its name again then changed from the FleetCenter to the official TD Garden on March 3, 2005. The companies TD Banknorth Inc. and Delaware North Company reached a 20-year agreement to have the naming rights of the sport facility.
Owned by:
Delaware North Company is the official owner of the TD Garden and is privately financed and owned.
Total Stadium Size:
TD Garden occupies 755,000 square feet, which calculates to over 3.2 acres. This also includes the five level parking garage located under the stadium. The base dimensions of the site are 468 feet long by 300 feet wide and sit ten stories high.
Location:
The location of this beautiful facility is apart of the North section of downtown Boston, Massachusetts. There are multiple ways of getting to the stadium, but one of the most interesting is the transportation by train. A train station runs right through the stadium and allows people to enter the game this way. I have had the pleasure of touring TD Garden and even when games are not playing, people are allowed to walk around and eat in their three privately owned restaurants. On game day, traffic can be as hectic as any other stadium so it is wise to take the train fare. Four different streets (Leverett, Storrow, Martha, and Causeway) are notorious for being backed up on game day; the backups usually start an hour before the game starts.
Major Tenants:
Boston Celtics, Boston Bruins, Boston Blazers (Lacrosse), and the most prevalent names in the entertainment industry.
Seating Capacities:
*Hockey Seating Capacity- 17,565
*Basketball Seating Capacity- 18,624
*Concert, End Stage- 14,801
*Concert, Center Stage- 17, 171
*Ice Shows- 15,898
*Wrestling- 17,834
*Circus- 17,135
*Maximum Seating Capacity- 19,580
Executive Suites- 90, most private and upscale seating in the arena. The starting membership price is set at $55,000. The amenities of this luxurious seating include a wet bar, plasma televisions, catering, private bathrooms and a gorgeous view of watching your favorite team or event.
Club Seats- 1100, located between the upper and lower bowls of the arena. These seats include extra legroom, waiting service, and a great view of all events. Other benefits of these most wanted seats are the private dining and spirit lounges. Membership seats roughly add up to $5,000.
There are three privately owned restaurants, which allow seating and viewing of the game while eating. The restaurants are noted as Banners, Legends, and Premium Club.
Levels of Stadium- 7
Naming Rights -
TD Banknorth Inc.
Originally Fleet Bank paid for a 15-year contract to hold the name until 2010, but the contract was broken in 2005. TD Banknorth Inc. decided to bring back The Garden name and signed a 6 million dollar a year deal with the arena.
Unique Features of Arena:
-Have had over 24 million people view their arena since 1995.
-Open year around, and is equipped with 3 private restaurants.
-Hosts multiple events such as graduations, receptions, and conventions.
-Train system runs through the north station of the arena to chauffer fans to the games and/or events.
-Installation of a one-of-a-kind high definition scoreboard, Garden HDX.
- The Premium Club, new addition to the arena. A club situated with luxury seating by entrance of membership only. Allow you to be entertained with the most sought after events and games.
-Not only does the arena have a transit system but also holds New England’s Sports Museum within the arena featuring the greatest moments in Boston sports.This dedication to Boston sports is a half-mile long and features numerous accolades ranging from Larry Bird’s locker to Adam Vinatieri’s shoe.
Parking Prices/Miscellaneous-
TD Garden does not own any local parking facilities, but there are two garages in which you are allowed to park in. An 1150 space-parking garage is located directly underneath the stadium (MBTA) and Government Center Garage. The most efficient and inexpensive way to attend events and games at TD Garden is by using the transit system. Downtown traffic may be hectic and can force you to leave hours before to get to the event on time.
TD Garden Parking (MBTA)-
Rates-Garden events are typically $20.00 but there is an exclusive night and weekend deal, which divides the cost in half to $10.00.
Government Center Garage-
Another parking garage, Government Center Garage is an accessible 5-minute walk to the stadium. The prices for Government Center Garage is as follows:
Daily Rates-
Daily Maximum Rate- $35.00, (20 minute to an 1 hour 40 minute increments=$6.00-$29.00)
Event Rate (up to 8 hours)- $25.00
All forms of payment are accepted due to the facility being open 24 hours a day, 7 days a week and 365 days a year.
Other Parking around stadium-
Parking is scarce and very expensive around the arena. Many people use the transit system to come to games and events. The train runs through the North Station and provides an accessible fare to the community of Boston. For a 30-minute ride (Fenway Park to TD Garden) it calculates to $2.00.
Staff Members-
Day to Day- 124
Game day-650
Concerts and Events- 710
Miscellaneous- There have been 50 new permanent jobs added from the opening of TD Garden and 700 jobs filled by construction of the arena. TD Garden provides equal opportunity employment that ranges in diversity. They also offer unpaid internships through various colleges.
Ticketing price-
Season Tickets Celtics-Average-$1806 loge level
Individual Game Celtics-Average Ticket Price- $80.00 loge level, $125.00 behind the basket (minimum)
Season Tickets Bruins-Average- $3500 loge level
Individual Game Bruins-Average Ticket Price- $60.00- $70.00
Concert Prices-
Premium Club Pricing-
*Executive Suites- Starting Membership Price- $55,000 (Level-Elite)
*Club Seating- Starting Membership Price- $5,000 (Level-Preferred)
*The Heineken Boardroom- Starting Membership Price- $17,160 (Level-Preferred)
*AT&T Sports Deck- Starting Membership Price- $2110 (Level-Standard)
*The Lofts- Starting Membership Price- $14,810 (Level-Classic)
Sponsorship Opportunities-
TD Garden will work with you to customize and showcase your business by utilizing its facilities. You are allowed to create a partnership with TD Garden that will allow your business to flourish. To receive more information contact Caryn Kelley at 617-624-8235 or .
Concessions-
Not only does TD Garden offer flavorful concessions, they also have an array of fine dining restaurants, bars and lounges within the facility. Delaware North Sportservice provides their service through the Restaurant Service Group labeled as Well Bread.
The list of Garden restaurants is as follows:
*Banner’s Harbor View- Premium Club’s fine dining restaurant located on level 6 of the arena, making prior reservations is strongly advised.
*Premium Club Bistro- A more casual atmosphere than Banner’s Harbor View, they serve pizza and deli products. This restaurant is located on level of the arena and they do not accept reservations.
*Budweiser Legends Club- A membership only club where you can feel the relaxation before and after a Bruins or Celtics win. This lounge is located on level 3 of the arena and there are many perks to this membership.
The list of Garden bars and lounges is as follows:
*The Hub- This lounge is accessible to all guests and has a full-service bar located on level 4.
*Insight Cub Lounge- This new lounge encourages those with Elite and Preferred memberships to take toast in their signature oyster bar, complimentary cocktails, and conversing with other Premium Club members. Located on level 4.
*The Patron Platinum Lounge- Where the entertainment happens! Equipped with plasma televisions, a gorgeous bar, and an epic view to observe games and/or events.
The list of Concessions is as follows:
*The Frank House-A traditional concession which serves the basic refreshments but serves Nathan’s All Beef Hot Dogs as its main course.
*Seaside Shack-Big Shrimp Cocktails, Spicy Bay Fries, and the traditional fish and chips are available at this concession.
*The Links Grill-An Italian classic! Old World Italian Sausage loaded with peppers and onions. Also serves spicy chorizo and Jumbo beef dogs with numerous toppings.
*Pile High Deli-Rueben’s, hot sandwich du jour, Italian pastries and fresh fruit are offered at this location.
*Boston Pops Stand- Sweet and deliciousness! Boston Pops Stand serves flavored popcorn, fresh squeezed lemonade, and soft serve ice cream.
*The Fry Depot-Everything fried! Chicken tenders, Spicy Cheese Fries and the newly acclaimed Steak and Cheese rolls.
*Sweet Spot-If you have another sweet tooth then you hit the right spot! The Italian ice cream, Gelato is available in a multitude of flavors.
*On Tap/ Short Bars-Beer and spicy nuts are seen at this stand.
*Kosher Café-Freshly cooked Kosher dogs and other Kosher items.
-Total of 47 concession stands, 42 permanent and 5 portable.
Note: Concession items have been upgraded fully and are now cooked in trans fat-free oil made from cottonseed and canola oils.
Events-
Hosts 200 public events annually and over 3.5 million people are drawn to the arena for various events and games.
*Key Upcoming Events-
*Glee Live
*John Legend
*Keith Urban
*Rihanna
*Brittney Spears
*Boston Bruins Playoff games
*Boston Celtics Playoff games