Task explanation for the Advertiser
Campaign folder- After you have received the folder you must decorate it. This entails: putting the party symbol and party name on it and writing the party’s main slogan on the folder. Also, all of the people’s names and tasks should be written in the tab area of the folder. The folder must be colorful and neat.
Commercials- Your job is to make these scripts into fully edited and interesting commercials. If you do not have access to an editing machine, then the commercial will need to be practiced in advance prior to filming it. Also, the commercial should have music, props etc… to make it more appealing to the audience. A good commercial is one that the viewer will remember so your job is to be creative. You may show no more than one commercial per week so do not wait to do this task. You need to hand in a typed explanation answering the advertiser summary questions you will air. Make sure you answer the specific questions contained in the packet, this needs to be typed.. Make sure you give one copy to the teacher one week prior to the commercial being aired. In other words, what is the main idea and goal or aim of the commercial? For example; are you trying to convince your audience that your candidate is personable, are you trying to show that another candidate view’s are flawed or that another candidate is unsure of themselves, are you trying to inspire people to follow or believe in your candidate or issue? If you are mudslinging another candidate are you trying to get a response from the group that you are mudslinging or are you just trying to hurt that candidate’s ranking? Lastly, include people’s names and what they will actually say in the commercial. The candidate needs to be physically included in each commercial. This means they need to be in each commercial by at least saying, “I am (name) and I approve this message”. A different clip for each commercial needs to be used in each of the four commercials.
Posters- The posters are different than regular campaign posters. Your posters must address a topic or topics, must have your party name and symbol on it, must contain a slogan on the topic(s), and have to be neat and creative. The slogan you put on the poster is not the same slogan that your party has selected to be the main party slogan. Other forms of advertisements are permissible, however be sure to ask the teacher if you are not sure about a certain form of advertising. Since space is limited in the classroom, it is a first come first serve policy for hanging them up. It would be wise to get these done earlier rather than waiting. Also, you can only hang one poster a week otherwise you will lose points.
Web Page- In order for this task to be completed, the speechwriter and Advertiser must work together. The web page must include the party symbol and name of the party and candidate. There should be a section to get people to donate money and/or support your candidate. Your page must include a picture of the candidate also. If possible, include a video or videos of your candidate. A good way to get people to donate to your party is by having products available for people to buy (bumper stickers, shirts, hats etc…) Use of color, fonts, pictures, images etc… is necessary for this task to be completed. Go to freewebs.com to create your website. This allows you to make a web page with links. THIS NEEDS TO BE READY TO BE PRESENTED IN THE SECOND WEEK OF CAMPAIGNING.
Checklist for the Advertiser
Date Completed
1. Campaign Folder
2. Commercial #1 (you can only do one per week)
3. Commercial #2 (only one per week)
4. Commercial #3 (only one per week)
5. Commercial #4 (only one per week)
6. Poster #1 (you can hang one per week)
7. Poster #2 (one per week)
8. Poster #3 (one per week)
9. Web site (needs to be ready to be presented in the second week of campaigning
or earlier)
Advertiser Summary for the Commercial
Submit to the teacher one week prior to airing the commercial
1. What kind of commercial will it be (positive, mudslinging, topic/issue)?
2. Explain the main idea of the commercial. This should be done so the teacher and the speechwriter can easily understand the content and overall idea of the commercial. Be as detailed as possible in explaining the focus and main idea of the commercial.
3. What anticipated effect do you believe this commercial will have? Be specific. Why did you choose to do this kind of commercial? Why did you specifically choose to show this commercial at a particular time in the election? Explain.
4. What is the strategy behind creating this commercial? Did you specifically choose to show this commercial at a particular time in the election? Explain.
5. Will there be props (costumes, cars etc…) in the commercial? If so what are these props?
6. Will there be music in the commercial? If so, what specific music will be used? Please give the specific name of the song and the specific performer/group.
7. What is the location of the commercial?
8. Who will be in the commercial (people’s names)?
9. Will there be a picture(s) in the Commercial? If yes, what picture(s) will be used? Place small versions of the pictures below.
10. Explain what will be happening in the commercial. For example, what will people in the commercial be doing (actions) in the commercial specifically. If it is a computer generated commercial, explain the sequence of the pictures and/or video used in the commercial. If you are using video of another candidate, explain specifically what the video will illustrate.
11. Script for the Commercial. List the person’s name and what they will say in the commercial.
Advertiser
Commercials
TOTAL PTS= 35
Name______TOPIC______
DATE______Total Pts=______
Excellent4 pts / Good
3 pts / Fair
2 pts / Poor
1 pt / N/A
0 pts
Creativity & Fair Use of Mudslinging /propaganda
Candidate is included in the commercial
Edited for Viewing and professionally done
Music, Pictures, materials are used to enhance the commercial /Candidate included in the commercial
Attracts and Holds Viewers attention
Follows the Script
Yes
11 pts / No
0 pts
One Commercial per week shown
Advertiser
Commercial Plan /Idea
TOTAL PTS= 19
Name______TOPIC______
DATE______Total Pts=______
Excellent6 pts / Good
3 pts / Poor
1 pt / N/A
0 pts
Plan answers all questions effectively
Questions answered give a specific and detailed account of the plan for the commercial
Yes
7 pts / No
0 pts
Plan is given to the teacher one week in advance of the airing of the commercial
Advertiser
Posters
TOTAL PTS= 28
Name______TOPIC______
DATE______Total Pts=______
Excellent3 pts / Good
2 pts / Poor
1 pt / N/A
0 pts
Focuses on a specific political topic or issue
Creative, colorful, and attracts attention
Contains a creative slogan on the poster’s selected political issue (ex. Health care)
Party name & symbol is on the poster
Pone in a professional Manner/
appropriate
Neatly done
Yes
10 pts / No
0 pts
One poster hanged per week
Advertiser
Web Page
TOTAL PTS= 40
Name______TOPIC______
DATE______Total Pts=______
Excellent5 pts / Very Good
4 pts / Good
3 pts / Fair
2 pts / Poor
1 pt / N/A
0 pts
Contains the platform and calendar
Attracts and Holds Viewer’s Attention with music etc…Neat Creative, & colorful arrangement
Contains a picture of the candidate along with the party name, slogan, & symbol
Contains a store to buy campaign products along with an area to donate /volunteer for the party
Web site is easy to navigate and user friendly
Professionally done
Yes 11 pts / No 0 pts
Presented within the first two weeks of the campaign
Advertiser
Campaign Folder
TOTAL PTS= 30
Name______TOPIC______
DATE______Total Pts=______
Excellent4 pts / Good
3 pts / Fair
2 pts / Poor
1 pt / N/A
0 pts
Neatly Done
Creative, colorful and attracts attention
Contains party name, slogan, & symbol
Contains each party member’s name and their position on the tab
Professionally done
Yes 10 pts / No 0 pts
Handed in within the first week of the campaign