TASK 2 Unit 2A

Type: / Production
Outcomes: / Outcome 1:Media ideas, Outcome 2: Media production
Outcome 3: Responses to Media
Duration / 8 weeks
Weighting / 50% of unit total

Major Production Music Video

Major Production: In groups you are to plan and produce a broadcast quality music video for a popular song. You must consciously think about who your intended audience is and use appropriate codes and conventions to create a compelling video. The genre of your chosen song will help shape the style of your video – refer back to your task 1 response on music video for ideas and techniques you might use in your own videos.

You have the choice to:

(1) Produce an original video for a local band (with the goal of getting the video aired on rage)

(2) Produce a video for an existing popular song (for example you could do a remake of a spice girls video)

IMPORTANT: You must have strong evidence of planning and pre-production such as brainstorming notes in your visual diaries, a production schedule, a written treatment, storyboards, script and other relevant documentation (i.e. release forms for actors, locations and music copyright).

Timeline:

This task will last from Week 5 to Week 12 and will include class time and homework.

Be sure to:

  • Form groups of 3-4 students.
  • Carefully analyse the task brief, discussing possible interpretations.
  • Document initial ideas in a brainstorm or mind-map.
  • Identify and discuss possible codes and conventions (based on previous research and analysis) and consider how these characteristics will be replicated.
  • Complete the storyboard &treatment/script, carefully designing shots. Note SFX, shot length and angles, etc.
  • Discuss and clarify your role(s) and responsibilities and those of all other group members. Note them in your visual diary.
  • Familiarize yourself with production equipment and materials.
  • Review the storyboard or script, making sure each group member has their own copy, and jointly plan locations, actors, costuming and props.
  • Work out a timeline, including equipment bookings for out of school hours.
  • Seek all permissions including actors and access to locations.
  • Carefully referring to your script and storyboard, commence filming at locations within school premises. Remember to ensure that all permissions have been obtained (show your media access pass), and to avoid locations that contain signs or structures that identify the school.
  • Regularly view rushes and record decisions
  • Commence editing process with regular viewing and discussion of edited sequences in terms of music video characteristics and whether intentions have been achieved. Seek regular feedback from peers and your teacher.
  • Complete editing and seek independent feedback.
  • Save short film onto a DVD and label with title and names of production group members

MATERIAL REQUIRED IN YOUR PRODUCTION JOURNAL

Your production journal should be clearly set out and include the following:

  • Your completed design proposal sheet.
  • Detailed, annotated individual treatment, script and storyboard explaining meanings created by your decisions.
  • A complete production timeline.
  • A complete props and costumes outline.
  • Regular journal entries.
  • Completed team performance sheet, team meeting sheet and personal performance sheet explaining your production processes along the way.

DISCUSSION TOPICS FOR MUSIC VIDEO FILM JOURNAL PROCESS

Outcome 1: Based on your ideas

Contexts Purposes and Audiences

Explain how your particular style communicates ideas that reinforce audience values.

Explore Media Works, Codes and Conventions

Explain how you experimented with technologies, codes and conventions to create meaning, integrating ideas drawn from research to express opinions, values or viewpoints through your film that reflect cultural contexts.

Outcome 2: Based on your production process

Apply media skills, processes and technologies

Describe how you experimented with and adapted skills, processes and technologies to meet requirements of your music video genre.

Select and use media codes and conventions appropriate to audience, purpose and context

Describe how you experimented with the choice of codes, conventions and narrative structures to construct meanings, values and/or viewpoints in a music video for a chosen audience, purpose and context.

Recognise and fulfil a range of production roles and responsibilities

Using your team performance and personal performance sheets as guides, describe how you fulfilled specialist roles, negotiating with others to manage and monitor production processes efficiently.

What needs to be included in your Visual Diary for assessment?
Completed design proposal sheet
Individual treatment and storyboard
Completed production timeline
Completed team performance sheet, team meeting sheet, personal performance sheet
Journal entries (minimum 7 entries covering the whole process)
Short film saved onto DVD (3-10 minutes in duration)
Type: / Production
Outcomes: / Outcome 1: Media Ideas,
Outcome 2: Media Production,
Outcome 3: Responses to media
Duration / 8 weeks
Weighting / 50% of unit total

NAME ______

TASK 1: Production (Major) Music Video

MAJOR PRODUCTION – SHORT FILM
IDEAS GENERATION, DOCUMENTATION & COMMENT
9-10 /
  • makes regular journal entries that clearly document group decisions throughout the process
  • shows insightful reflection on strengths and limitations of all major production areas and offers constructive strategies to improve technical/performance/contribution
  • clearly identifies and evaluates how the decisions are connected to learnt theory
  • planned documentation of justified, experimental/creative ideas

7-8 /
  • makes regular journal entries that document group decisions
  • reflects on strengths and limitations, makes relevant suggestions for improvement in technical/performance/contribution
  • identifies how the decisions are connected to music video theory
  • planned documentation of experimental/creative ideas

5-6 /
  • usually makes journal entries that document group decisions
  • identifies some strengths and limitations and makes some suggestions for improvement in technical/performance/contribution
  • identifies some relevant links to music video theory

3-4 /
  • sporadic journal entries
  • entries show little ability to identify strengths and/or limitations and/or ways to improve technical/performance/contribution
  • superficial comments about music videotheory
  • sporadic documentation of ideas

1-2 /
  • limited journal entries
  • minimal attempts at identifying strengths and/or limitations and/or ways to improve technical/performance/contribution
  • no attempt to link the learning to music videotheory
  • few ideas evident

/10 / Score
SKILLS, TECHNIQUES & TECHNOLOGIES
9-10 /
  • demonstrated highly proficient technical skill with evidence of experimentation and manipulation of codes and conventions to a professional level in production and post-production.

7-8 /
  • evidence of proficient application of technology and/or technique in music production processes. Work displays evidence of strong understanding of the technical processes of music video production.

5-6 /
  • evidence of appropriate application of technology and/or technique in some areas of production to reflect music video structure.

3-4 /
  • recreates some basic features of music video techniques

1-2 /
  • limited attempt to recreate music video style

/10 / Score
AUDIENCE AND CONVENTIONS
9-10 /
  • production demonstrates strong awareness of genre and audience values that underpin the shaping of narrative, codes and conventions and its interrelationship with and music video techniques
  • strong examples of innovative use of past and/or emerging trends in film production

7-8 /
  • music video demonstrates awareness of genre and audience values in the shaping of narrative, codes and conventions
  • examples of using past and/or emerging trends of film in production

5-6 /
  • music video demonstrates some awareness of genre and audience values in the shaping of narrative, codes and conventions
  • some examples of past or emerging trends of film production used

3-4 /
  • production demonstrates little awareness of genre and audience values in the shaping of narrative, codes and conventions in film production
  • very limited usage of past and/or emerging trends.

1-2 /
  • influence of artistic style/characteristics limited to one or two superficial aspects of the production
  • no example of past or emerging trends in production used.

/10 / Score
INDIVIDUAL ROLE AND RESPONSIBILITIES
5 / has fulfilled the roles and responsibilities with outstanding commitment to group’s goals including being proactive in the support of others and accepting additional tasks as required
4 / has fulfilled the roles and responsibilities with consistent commitment to group’s goals including accepting additional tasks
3 / commitment to group’s goals has been intermittent
2 / minimal commitment demonstrated to the group goals
1 / No commitment demonstrated to achieving group goals
/5 / Score
/35 / Total score for Major Production
/45 / TASK WEIGHTING: Convert score to 50% of overall unit mark
TEACHER COMMENT