ABN: 57 169 281 501

E:

W:

Sydney (Head Office): Level 2, 16-22 Wentworth Avenue

Surry Hills NSW 2010

T: 02 8937 0991

Melbourne: Level 1 &2, 213-215 Lonsdale Street

Melbourne VIC 3000

T: 03 0 9077 0758

Identify the key characteristics of the business’s products and services and their significance to the market.
Products and services / Key Characteristics / Significance to the Market
Provide the Short Introduction of the business you would like to undertake further marketing research.(300 words minimum)
Consider the impact of at least two changes to pricing on resulting consumer demand. Prepare to briefly explain in your report your methods and calculations. Prepare to explain the impact on, for example, profitability or other business goals.
changes to the pricing / What was the impact on consumer demand
Analyse the importance of the following elements to marketing outcomes:
  1. the promotional methods
  2. the channels of distribution
  3. the level of customer service provided.

Methods / Importance
Identify the business’s potential customer base and keys to success in reaching them
Potential customer base / Key Success in reaching them
Identify the components of the marketing mix, including information on how each element of the marketing mix has been used, their significance to each other and their relevance to the customer base.
Component of Marketing Mix / Significance and relevance to the consumer base
Identify external environmental factors and assess their potential impact on the marketing mix.
External Environmental Factors / Their Potential impacts
Identify consumer priorities, needs and preferences and the way they impact the marketing mix.
Preferences and Need / Priority / How this it will impact the marketing mix
Evaluate products or services against marketing objectives, target market characteristics and desired positioning. Prepare to explain and justify your evaluation
Assess the marketing mix in relation to the organisational, strategic and operational marketing objectives and complete the following:
  1. Select the most appropriate mix and prepare to explain your assessment.
  2. Consider the integrated effect of each component of the marketing mix on each other.
  3. Identify specific objectives, for example, financial objectives, customer satisfaction objectives or operational efficiency objectives.

Identify at least two pieces of legislation, codes of practice, or organisational policy relevant to implementing your recommended marketing mix.
Document your evaluation of the marketing mix in a written report. Ensure your report:
  1. identifies, defines and examines the product or service’s key characteristics
  2. examines promotion methods and marketing mix components
  3. evaluates the marketing mix
defines the business’s marketing objectives and strategies