To,
ALL THE CAR DEALERS
Subject: The Auto Show 2017
After a successful event last year, Dorje Events is back with The Auto Show for 2017. The first Auto Show held last year served as more than a market thermometer for many automobile dealers who participated at The Auto Show 2016 last year.
The first ever Auto Show held at the Clock Tower Square last year proved to be a powerful marketing and sales tool. Auto show visitors were mostly educated and affluent Bhutanese, some coming all the way from Paro, Punakha and Phuentsholing.
With the immense response and support that we received last year, Dorje Events invites to be a part of the second Auto Show, scheduled to take place from May 5 to 7, 2017 at the Clock Tower Square.
For those looking to buy new cars- it will be the Auto Show that will excite them more. The organizers are looking at a minimum of ten automobile dealers in the country to take part in this event. This will be the right platform to individual dealers to promote their exciting product offerings and special schemes.
Whether you do up a few cars a year as a sideline or run a dealership, this is a great opportunity to sell your products more quickly; we bring this as developing a marketing strategy for your products. Enthusiasts wanting to buy a car won’t really know the different type of products
that are available in the market if the dealers do not shout about their offerings; this Auto Show is an opportunity that could have cars rolling off your showroom a lot quickly.
Through this event, the organizers aim to make the best use of traditional advertising for your products. The organizer will also run a social media marketing campaign for your product. This will be a good opportunity to target your advertising to the right demographic. It will also be good to come up and advertise special offers and schemes.
Banks and insurance companies will also be a part of this event. The banks will be available to offer their various auto vehicle loan schemes to encourage customers to buy your products.
To attract people to come visit the event at the Clock Tower Square, the organizers have also added attractions like multi-cuisine food stalls, entertainment for children, games and other attractive events. We will also have a good number of entertainment programs comprising of dances, songs and lottery tickets.
We will also have an auction of second hand cars in collaboration with the Department of National Properties, the banks, insurance companies and second hand car dealers to complete all forms of car deals.
The three-day event has been scheduled during the weekend so that there is maximum participation from the people. Meanwhile, we will be running promotional advertisements and announcements through different forms of media to garner as many visitors as possible.
Therefore, we would be very grateful if your organization could kindly be a part of this exciting event; The Auto Show 2017. There is no better and easy way to market your products to your customers.
Thanking you,
Yours faithfully
Geley Gyamtsho
Event Manager
Dorje Events
NOTE: Please find attached the various slots for sale for The Auto Show 2017
· GOLD SPOT (Nu 100,000)
• Exhibitor space for four cars on the main stage
• Extensive publicity through traditional and social media platform (pre-event and during the event)
• Logo placement on the main event banner (20 X 10 ft)
• Canopy for promotional and other activities
• Individual banner for canopy (10 X 10 ft)
• Two models to showcase products
• LED spot lights
• Carpets for each car on display
• Car specification stand
• Mention in event e-blasts
• Banners and Logos on event page on social media sites
• ONE SLOT
· SILVER SPOT (Nu 60,000)
• Exhibitor space for two cars on the sides of the main stage
• Extensive publicity through traditional and social media platform (pre-event and during the event)
• Logo placement on the main event banner (20 X 10 ft)
• Canopy for promotional and other activities
• Individual banner for canopy (10 X 10 ft)
• LED spot lights
• Carpets for each car on display
• Car specification stand
• Mention in event e-blasts
• Banners and Logos on event page on social media sites
• TWO SLOTS
· BRONZE SPOT( Nu 35,000)
• Exhibitor space for one car in front of the main stage
• Extensive publicity through traditional and social media platform (pre-event and during the event)
• Logo placement on the main event banner (20 X 10 ft)
• Canopy for promotional and other activities
• Individual banner for canopy (10 X 10 ft)
• Mention in event e-blasts
• Car specification stand
• Banners and Logos on event page on social media sites
• Additional Nu 10,000 for every car
• TEN SLOTS