To:QSSB Executives & Communicators

Date: October 1, 2012

Subject:Media Memo: Infographics Help Tell Soy’s Story

Contact:Kayla Hedrick at () or 314-746-1940.

(***NOTE: A USB Briefing is intended for your use only. If you have questions regarding the information or its distribution, please call the person(s) listed under “Contact” above.)

The below memo was sent out to media to encourage them to use USB produced infographics.

Dear agricultural media partner,

During the last year, the United Soybean Board developed several infographics to display important information about U.S. soybeans, soy-meal and -oil customers and other agriculture-related topics. Below, you’ll find a list of these infographics, which you can use either as stand-alones or to help supplement stories you might be developing.

  • Animal Ag – This infographic depicts U.S. soybean farmers’ No. 1 customer: animal agriculture. Take a look at just how much soy our animal-farmer partners feed to their herds.
  • Biodiesel and Animal Ag – Did you know biodiesel helps the animal-agriculture sector? Biodiesel raises demand for soy oil, which, in turn, lowers the price of soy meal. This infographic highlights research conducted through the soy checkoff that shows just how these two areas of demand relate to each other.
  • China – One out of every four rows of U.S. soy goes to China, making it U.S. soybean farmers’ largest export market. This infographic reiterates just how much China impacts U.S. soy demand.
  • Food System – Take a look at what’s right with our food system with this infographic. It displays how today’s U.S. agriculture makes our food supply safe, affordable and abundant.
  • Soybean Composition – The soy checkoff talks a lot about all the uses for soy. This graphic breaks down a soybean to show how soy can be used for many different things all at the same time.
  • Transportation – Locks & Dams – The U.S. river system plays an important role in transporting grain and oilseeds to export markets. Use this graphic to show the efficiency of barges vs. shipping soy by rail and road.
  • Why Transportation Matters – Roads, rails and rivers all factor into marketing U.S. soy. This graphic takes a look at all the paths U.S. soy takes to its end customers, whether they’re in the United States or other countries.

To download these files in hi-res, please visit the USB Media Center.

If you have any questions, or would like any of these infographics in a different file format, please contact Kayla Hedrick at or 314-746-1940.