To:

From:

Subject: Association for Strategic Planning 2018 Annual Conference Proposal

Hi [Insert Boss’s Name],

I am writing for approval to attend the Association for Strategic Planning 2018 Annual Conference on behalf of [Insert Your Company/Organization]. The conference will take place this May 9(Pre Conference) and May10 -11in Rosemont,Chicago. The theme is ‘Bridging the Strategic Execution Gap’.

The 2-day conference on Thursday May 9 to Friday May 11includes an international roster of speakers featuring:

  • Ismael Roig, Senior Vice President, Chief Strategy Officer, Archer Daniels Midland Company
  • Dan Kotecki, Assistant Vice President, Operational Excellence, Cancer Treatment Centers of America
  • Ricardo Viana Vargas, Executive Director, The Brightline Initiative™
  • See Agenda to Insert Additional Speakers Here as applicable to you

Across sectors of our disrupted economy, there is growing awareness that, as key leaders formulate strategy for their organizations, a gap in understanding, performance, and execution often occurs for those charged with implementing the initiatives flowing from the strategy. This gap invariably translates into unwanted costs, lost opportunities and the failure to execute, which impact our [government agency/ publicly traded company/ private venture/ non-profit/ mission driven organization].

The goal at this year’s ASP Conference is to re-engage the strategy community with a major emphasis on strategic execution.

I believe the international roster of presenters and content would be directly applicable to:

  • [Insert A Project/ Goal/ Initiative/ Client]
  • [Insert A Project/ Goal/ Initiative/ Client]
  • [Insert A Project/ Goal/ Initiative/ Client]
  • There are 6optionaldeep dive, half day, pre conference masterclasses taking place on Wednesday May 9. I believe the following two masterclasses will provide me with tools and key takeaways directly applicable to [Insert a Project/ Goal/ Initiative/ Client]:

[Include 1 AM and 1 PM Masterclass below]

AM Masterclasses

  • Strategy Execution 101: Transforming Your Strategy into Measurable Results
  • Getting to Results: Transforming Strategy into Execution
  • Turn Strategy into Action: Design Better Projects Faster

PM Masterclasses

  • Creating & Leading Teams that Thrive Through Disruption
  • Maximizing Scenario Methodologies for 21st Century Strategy Execution
  • Core Competence Strategies

Here is an approximate breakdown of conference costs in Insert Applicable Currency dollars:

Expense / Approx. Cost / Converted to Insert Currency
Airfare / $ USD
Transportation (to and from airport and hotel) (Complimentary Hotel Shuttle) / $0
Hotel (3 nights at $185/night at the Chicago Marriott O’Hare + applicable taxes) / $555 USD + taxes
Meals (breakfast, lunch and refreshment breaks are included for 2 days) / $ USD
Registration Fee (insert applicable registration rate) / $ USD
Pre Conference Masterclasses - optional (2 at $195/each) / $ 390 USD
TOTAL / $

I’d like to register as soon as possible to avail of the Super Early Bird / Early Bird rate if applicable. As well as, to ensure there are still registration, official accommodation spots and before airfare costs increase. After the conference, I look forward to sharing with our team key takeaways and learnings as well as connections made through networking with fellow attendees, speakers and exhibitors.

Thankyou for your consideration.

Regards,

[INSERT YOUR NAME]