The Wintec Team
You and the Wintec Team
You’ll be part of the team at Wintec, which aims to strengthen the community on many levels (kitewhakakahaite iwi hāporimātearamatauranga, rangahauarāumangawhanakenga). Your qualifications and industry experience will help us provide the best education, the most modern facilities and the latest technology to students locally, nationally and worldwide.
Connected to the World
You’ll also help Wintec stay connected to business and the community so our students can gain on-the-job experience and graduate work ready. We’ll support you to enhance your own qualifications and experience, extend your skill sets and expand your industry and educational connections locally and globally.
Working at Wintec
If you enjoy the challenge of new ideas, the satisfaction of a job well done and the success that comes with great teamwork, you’ll love working at Wintec!
Role Purpose
- Generate prospects and leads across all channels and proactively follow these up via CRM.
- Assist in increasing sales channels through Secondary Schools, Private Training Establishments, Community Organisations and Government Agencies to attract prospective students to Wintec.
- Generate leads, and provide sales consultations and presentations in the field to assist prospective students to choose the correct career and study path and acquire domestic students in order to meet and outperform EFTS sales targets.
- Support the Student Recruitment Leads to achieve maximum sales profitability, growth and account penetration within assigned market segments. This will be achieved by effectively selling Wintec’s products and related services and supporting the management of Wintec’s Student Recruitment Key Accounts
Employment Details
Location / The appointee will be based at Hamilton City campus but may be required to work at other sites.
Reports to / Student Recruitment Team Manager
Remuneration
(An indication ONLY) / $44,900 to $58,900 per annum
Band / Band 3 ($44,900 - $58,900)
Direct reports / Nil
Financial authority / Nil
Functional relationships
Internal / Academic Staff
Administration Staff
Directors
Department Managers
Dean of Faculty
Heads of School/Centre Directors
Team Managers/Team Leaders/Coordinators
Advisors/Consultants
External / Business / Industry / Community
Students
Government agencies
ITOs
SAWIT
Accountable for / Successful when
Customer Service
Providing an exceptional customer experience to all Wintec’s customers
/ A consistently high level of customer service is delivered to our internal and external customers and this is reflected in SEIC’s customer service satisfaction ratings
All customer interactions through any communication channel meet the Student Enrolment and Information Centre’s (SEIC) service standards
The service to sales based sales culture is fully understood and adopted in relation to all customer interactions
Wintec’s products and services are effectively and consistently presented to potential students
Individual customer needs are explored and understood in order to provide product solutions to career aspirations
The service provided is tailored to the needs of each individual customer
Strong relationships are developed with customers for the purpose of generating new and repeat sales and advocacy
Relevant and up to date information on Wintec’s products and services are made available to all potential students
A customer enquiry is owned by an individual staff member who ensures the best outcome for both the customer and Wintec
Key relationships and information channels are developed and maintained within Wintec to ensure individual staff have the knowledge to meet the needs of their customers
Product Knowledge
Maintaining a strong and up-to-date understanding of all Wintec’s products and services
/ A regular schedule of product knowledge updates is developed in conjunction with Faculty and other relevant Wintec areas
A strong and up-to-date understanding of all Wintec products and services is demonstrated and maintained in order to provide sound recommendations to customers
A broad understanding of market career opportunities and career pathways is demonstrated and maintained
Product knowledge training sessions are attended
A broad awareness of other Wintec areas and other external agencies egStudylink is maintained in order to appropriately refer queries/requests
Relationship Management
Building and maintaining relationships with a portfolio of influencers and sales channels as well as internal Wintec teams and groups
/ Relationship management and communication plans, outlining call cycles, engagement activity and communication tactics, are developed, assigned and managed within the team to generate leads and increase EFTS
Regular contact - telephone calls, emails and in-person visits and presentations - are made to existing and prospective key accounts according to the agreed relationship plans to generate leads and increase EFTS
Records of all interactions with key accounts and lead opportunities are kept up-to-date in a central location and relevant Wintec staff are kept informed
Regular reviews are held to identify and ensure the team’s activities are meeting the needs of influencers and sales channel with the purposed of increasing engagement
Recruitment support and product knowledge training advice is provided regularly to influencers, sales channels and contacts which increases engagement and advocacy
Current Wintec sales material - including brochures, signage and branded material – is made available and stock maintained to enable lead generation through identified channels
New opportunities are identified and leveraged to reach and influence prospective students through existing and prospective sales channels
Cross-functional activities are coordinated with Marketing, Faculty, Facilities, Student Support Services, Te KeteKonae and other Wintec teams as required to support recruitment activities in the field or at Wintec events where it is required to meet customer need and EFTS targets
Events and Expos
Supporting recruitment events to maximise customer reach and generate leads
/ Wintec’s recruitment events are planned and prioritised to maximise customer reach and leads with the resources available
Display equipment and branded material for events and expos sites is developed, maintained and renewed, in agreement with Marketing, to achieve maximum marketing, branding and communication objectives
Events and expo sites are selected, set up and manned to represent Wintec’s brand and to maximise lead generation
Presentations are developed that reflect Wintec’s brand, products and services in order to maximise interest and lead generation
The Student Recruitment team are proficient at providing presentations to both small and large groups and are confident to change these to cater in order for different audiences as required to maximise lead generation from an event
Quality leads are generated and captured at recruitment events to meet agreed targets and to feed the sales funnel
Opportunities to position Wintec’s brand are leveraged through events and exhibitions and this is reflected in customer surveys
Recruitment / Sales Meeting and exceeding agreed EFTS targets and key performance indicators / Potential students are acquired through field based and frontline recruitment activities at events and expos off site and on campus which contribute to the achievement of EFTS
Recruitment and sales activities are performed within the Central North Island region, presenting Wintec products and services, including but not limited to study programmes, student support services and taster programmesie STAR, Student for a Day, to prospective students (youth and adult learners)
Qualified leads across all channels are captured in CRM, or any other agreed application, for the purpose of ongoing sales activity and conversion
Leads in CRM are proactively followed up and converted to meet and exceed EFTS targets
Prospects and leads are generated across all channels including telephone, online and face to face to meet and exceed EFTS targets
Day to day recruitment and sales activities are pro-actively planned and prioritised to meet and exceed EFTS targets and business objectives
Conversion of applications and leads The proactive follow up of enrolment enquiries and offers through a variety of channels / Agreed targets for the percentage of telephone call answered in-house are met and exceeded
Agreed targets to increase first call resolution are met and exceeded
The agreed enquiry to application conversion rate for each enrolment period is met and exceeded
The agreed application to enrolment conversion rate for each enrolment period is met and exceeded
The agreed conversion rate for returning students for each enrolment period is met and exceeded
Agreed timeframes to respond to sales enquiries through Zendesk, live chat and other communication channels are met and exceeded
Health and safety management accountabilities are understood and applied. Individual and staff H&S outcome and objectives are reviewed at least annually. / Significant hazards in the area of responsibility are identified, documented and reviewed annually or as new hazards emerge
Significant hazards are eliminated, isolated and/or risk minimized
Staff in the area of responsibility are involved in the hazard management process
Relevant H&S training is identified and completed for key staff and those with specific job/training requirements
Work accidents and incidents are reported as soon as possible after occurrence; investigation reports are completed and recommendations considered.
Wintec culture / Observes Wintec’s mission, strategies, priorities and values in all activities.
Follows all Wintec policies and procedures and legislative obligations.
Demonstrates an understanding and commitment to the principles of the Treaty of Waitangi and Equal Employment Opportunities (EEO).
Demonstrates an understanding of and commitment to Wintec’s mission, strategies, priorities and values.
Promotes equity and diversity in the workplace; builds mutual trust; and treats staff equitably, transparently, fairly and in a culturally appropriate manner.
Undertakes continuous improvement and development of systems, procedures and service to ensure Wintec maintains and develops its position as a leading provider of vocational education and training.
Other duties / Performs other duties as may be reasonably required from time to time.
Our Values
Working Together
Mahi tahi / We work collaboratively within and outside our organisation. We form partnerships, openly communicate, share expertise and try new things.
Challenge and Innovation
Whakaarowhānui / We are leaders, so we challenge ourselves and others to look for ways to do things better and to embrace innovation and achievement.
Customer Focus
Manaaki tangata / Students, employers and colleagues in the organisation are all our customers. We drive our organisation from their needs, and act with purpose, creativity and energy to exceed their expectations.
Valuing People
Whakamanaitetangata / We treat everyone with courtesy and respect, without prejudice and valuing different perspectives. We involve and listen to others, and recognise them for their contribution; always acting with integrity.
Taking Ownership
Kia tika / We are all responsible for the overall success of our organisation, and are accountable for our actions and results. We make quality decisions based on sound information and we learn from our mistakes in a ‘no blame’ culture.
Improvement and Opportunity
Kia tupu, kiahua / We are committed to setting high standards and continually improving what we do. We are passionate about extending opportunities to students, employers and the wider community.
Competency Specification
Education / training / Tertiary qualification, preferably in marketing, business or communication
Experience / Proven experience in customer service environment and preferably
Proven sales or marketing experience
Understanding of tertiary environment
Typical knowledge, skills and attributes / Able to exercise judgement in problem solving
Ability to be innovative, to question the status quo and to adapt to changing circumstances
Ability to use initiative
Highly developed interpersonal and relationship skills
Demonstrated ability to work with colleagues to resolve issues and meet agreed outcomes.