Baker Library Services

Career Services Industry Week – Consumer Packaged Goods

September 17-20, 2007

Resourcesto Support Decision-Making Process

Need to find… / Found in… / Best database to start with…* / Other places to look...
Industry overview and trends / industry reports, analyst reports, industry averages and statistics, articles /
  • Standard & Poor’s Industry Surveys
/
  • Global Market Information Database
  • Mintel

Competitors, potential employers, new entrants / top participants list, IPOs, analyst reports /
  • Orbis
/
  • Vault Online Career Library
  • Hoover’s

Company overview / company profile /
  • Vault Online Career Library
/
  • Hoover’s
  • Business Source Complete

Company strategies, activities, public company financials, etc. / company annual reports, SEC filings, articles /
  • Thomson Research
/
  • Business Source Complete
  • Factiva

Market share/market size / statistical sources, articles and reports /
  • Business Source Complete
/
  • Factiva
  • Orbis

Analyst coverage for industry and companies / analyst reports /
  • Thomson Research - Investext
/
  • OneSource

* Descriptions of resources are in subsequent table in this document or at the Baker Library Web Site.

Access resources via the Databases A – Z Listing at the Baker Library Web Site or as indicated.

Description of Resources

Resource / Location / Main Features / Why Use it? / Tips
Brandweek / Online via ABI/ProQuest /
  • Provides analysis and data for corporate branding professionals.
/
  • Search for specific industry news of interest, especially from the June 18, 2007 issue, e.g., America's TOP 2000 Brands (Brandweek; Jun. 18, 2007. Vol. 48, Issue 25; pS67 (20 pgs).

Business Source Complete / Online /
  • Articles from magazines and trade publications.
  • Includes company, industry, and region reports.
/
  • Search for specific industry news of interest, e.g., Ten trends to watch in packaged goods in 2007 (MarketWatch: Global Round-up; Jan. 2007, Vol. 6, Issue 1; p32-34, 3pgs).

Factiva / Online /
  • Thousandsof sources including trade publications, newspapers, and newswires.
/
  • Search for specific company and industry news of interest.

Global Market Information Database / Online /
  • Market research reports about various consumer products and industries worldwide.
/
  • Get industry statistics and company overviews, e.g., Sweet and Savoury Snacks - Spain 2007.

Mintel / Online /
  • Market research reports about various consumer products and industries worldwide.
/
  • Get industry statistics and company overviews, e.g., Food and Drink Packaging Trends - US - April 2006.

S&P Industry Surveys / Online /
  • Industry reports on the U.S. and global regions.
  • Financial comparison of major players.
/
  • Learn how the industry operates and how to analyze a company.
  • Find out about industry trends and resources for additional industry information, e.g., Foods & Nonalcoholic Beverages.

Thomson Research / Online /
  • Full-text of SEC filings required for companies publicly traded in the U.S.
  • Annual reports in PDF format.
/
  • SEC filings and annual reports are excellent source of company specific information.

Thomson Research - Investext / Online /
  • Full-text of financial analyst reports on public companies and industries worldwide.
/
  • Often provides forecasts, statistics, in-depth financial analyses, and assessments of management/marketing strategies.
  • Sometimes provides information about private companies.

Vault Online Career Library / Online /
  • The inside scoop on what it's like to work for the profiled companies.
/
  • Identify top players, e.g., Vault Guide to the Top Consumer Products Employers.

Related Resources

  • Baker Library Research Guide for Company Research
  • Baker Library Research Guide for Industry Research
  • HOLLIS Catalog - Identify booksand other materials that often aregood sources for background on a company, industry, or topic.

If you have any questions about information resources, please contact Baker librarians in person, at 617.495.6040, or .

Baker Library Services | September 18, 2007 Page 1 of 3 | CDChurchwell