Write Your Best Blog Post Every Time

Step 1 - Before You Begin Writing

  1. Who is your Reader?
  2. What one big point are you teaching? What problem will your insights solve? So What?
  3. What’s the outline of all significant points?
  4. What do you want the Reader to do once they’ve read your blog?

Step 2 –Scope and Frame Your Writing

  1. Understand the style and perspective of the business
  2. Identify 5-6 Long-Tail Keywords to use
  3. Identify other ranked sources to give your blog post credibility
  4. Write your Sub-Headings
  5. Write your Headline

Step 3 – Write the Blog Post

  1. The Reader wants to learn something to help them with a problem. Answer “How will this affect my life?”
  2. The Reader scans website copy. They don't read word for word. Don’t make them work at reading your blog.
  3. You are writing at a 7th-grade level. Clear message
  4. You have 10-15 seconds to grab their attention.Every sentence makes a point.
  5. Write your first draft
  6. Are the transitions between paragraphs and points smooth? Did you guide the Reader to the next point?
  7. Ask someone else to read it and answer What’s the One Big Point – the So What?

Step 4 – Rewriteand Nail the Message

  1. Reword your content including the Long-Tail Keywords and Sources
  2. Reword your Sub-Headings
  3. Reword your Heading (check on Hubspot Headline Analyzer)Smooth transitions. Wind the Reader down and guided to the next point
  4. Develop feeling words and search/select stock images using those feeling words. Add the images
  5. Use bullets to help make your point and more impactful to read
  6. Did your 750-1200 words paint a picture, educate and leave your Reader with a positive impression

Step 5 - Fine Tune

  1. Minimize industry buzzwords
  2. Find, replace or eliminate the words “that” and “and”. Make your point
  3. Eliminate fluffy words. Make your point
  4. Remove parenthesis. Say it or don’t say it
  5. Remove capitalization
  6. Verify quotes are on the outside of punctuation
  7. Use the same word or phrase throughout. Otherwise, it's confusing
  8. Reframe sentences longer than 5-7 words. Be Authentic
  9. Verify no plagiarism and every source is given credit
  10. Triple check spelling