Booking Boot Camp
Starting/Re-Starting Your Premier Business
**KEY: MUST have a Mystery Hostess OR Personal Show
scheduled 2 weeks out when you make the calls
**KEY: PRACTICE verbiage before you make calls
**MAKE the CALLS and don’t give up!!!!
Plan A:
Hi ______this is Kim, do you have a second? I won’t keep you but a minute, but I am actually calling to ask you for a HUUUGE favor. (pause) I am starting/re-starting my jewelry business (tell your why….be honest and keep it simple and to the point, for example: Ray and I have experienced a minor financial setback and I really need to use my business to help out) Here is my favor… I need 2 friends who could let me come over and set my jewelry out on their kitchen table and invite a few friends over to play in jewelry. It doesn’t have to be a big deal, just you and a few friends. I can give you some jewelry just for helping me out…what do you think? ( If she says yes, continue with this)… Oh Wow, thank you so much ______!! I really appreciate it. Ok, the first 2 dates on my calendar I really need to fill are… Thursday August 4th and Friday August 5th. Could you look at those dates and see if either would work for you? Friday, great!! That is a great night to have some friends over! (get the date penciled in…if she says she needs to “look” first and she doesn’t have her calendar in front of her, you ask if you can just pencil her in on one of those dates and when she gets a chance to look at her calendar she can call you back and if that doesn’t work you will glad ly work with her to find another one because you really appreciate her helping you)
Plan B:
If she say’s “no”. You say this… “ Oh ______that’s ok! I totally understand! There is another way you might be able to help me out though. I am hosting a Mystery Hostess Show (OR Personal show) on ______and I would love it if you could maybe come and bring someone with you? It would bring new contacts for my business and it would also increase your chances on winning the free jewelry (if it’s a Mystery Hostess show) because I give extra tickets for bringing guests. Could I send you an invitation? What do you think? (if she says yes, get a good email address for her and let her know she will be getting that in the next couple of days…make sure you follow up with reminder calls…just like a good hostess!) If she says she can’t make that night you go to plan c…
Plan C:
“Oh I’m sad you can’t make it.(pause) Listen, do you think I could bring you a catalog (OR put a catalog in the mail to you)? I love referrals and if you just set it out and someone either wanted to order or get free jewelry I would give you 50% off any item anytime you refer someone to me. Is that something you could do?” “Great, I will get to you (or mailed to you) in the few days and again ______I really appreciate you helping me!” (confirm her address)
LEAVE A MESSAGE!!!!!!
If NO ONE ANSWERS--- Leave THIS message!!! “Hi ______it’s Kim Adams (do NOT say with Premier Designs!!) I was calling to ask you for a quick favor. When you get a chance could you call me back at 996-0227? It’s not a big deal…just a quick favor. Thanks!”
If you say “with Premier Designs” she KNOWS your favor! Curiosity killed the cat, you will get more return calls than EVER before! Don’t say “HUGE” favor because it may mislead them to think you are in some kind of trouble and will be frustrated when you are just asking for a show. Their curiosity will get the best of them and when they call you back use the above script as normal.
Results:
Plan A- You book the show and set the date----seize the moment!
Plan B- You are personally inviting them to your Mystery Hostess/Personal show and they are more likely to come because they feel bad they didn’t book a show, they can bring a friend and will know someone, and they can win the free jewelry (if a Mystery show)! If they come to the show you have a second chance to book them when they see the jewelry and if they bring a friend you have a new contact who may want to book. If 5 people say No to a show but agree to come and bring a friend to your Mystery hostess/Personal Show, you will have 10 people attend! Be ready to book more shows! It’s NOT about the retail!!!!!
Plan C- If you give/send them a catalog……they may see that they really like the jewelry and change their mind about booking, or they may have a catalog show or refer someone. Either way you are giving them options to help you out and it is not awkward when they won’t book a show and you just say thank you and hang up.