Social Mediaapprentice

Social MediaApprentice

Area of Work:Marketing Team

Responsible to:Marketing and Communications Manager

Mission

“We offer the best care so that people in our community affected by progressive illnesses can live their lives to the full”

Department Objectives

Marketing communications aim to “dispel the myths of hospice care”. Many people think that hospices are gloomy places where people go to die; marketing seeks to educate and inform the public that this is far from the case.The Marketingteam works with all departments with a primary focus on care to increase referrals into our services whilst increasing income for the hospice.

Role within the Department

To assist the Marketing and Communications Manager in the implementation of the hospice Marketing Strategy by offering day to day support. The department comprises of the Marketing and Communications Manager, the Social MediaApprentice and additionalvolunteer support.

Function and Responsibilities

Summary

The Marketing department is a busy environment which calls for a professional approach, strong organisational skills and ability to multi-task in order to ensure competing deadlines are met. This is a rewarding, challenging and varied role that calls for strong communication and organisational skills. Based at Katharine House Business Centre (Stafford Technology Park) the Social MediaApprentice will also be required to work at the hospice,the hospice clinic and our retail shops and visit suppliers as well as patients, families and supporters in their own homes. Assisting the Marketing Manager in the production and content generation for a wide range of marketing communications materials;copywriting and producing marketing materials and literature, the post holder will also co-ordinate the daily updates of the organisation’s website and social media. The Social MediaApprentice will come into daily contact with service users, supporters, local businesses etc. while working closely with all hospice departments. Due to the nature of the rolean enhanced DBS (Disclosure and Barring Service) clearance will be necessary.

Key Tasks and Responsibilities

This list is not intended to be exhaustive but is a guide to the duties to be undertaken.

1. Managing the hospice’s social media channels (currently Facebook, Twitter YouTube and Instagram) on a daily basis.

1. Liaising with all departments to Liaising with all departments to generate content for marketing materials

1. Following the guidance of the Marketing and Information Manager, respond in a timely manner to ensure information and stories are suitably ‘captured’ ensuring consideration is given to whether Marketing attendance is required.
   
2. Undertake general administrative tasks to support the Marketing Manager.
   
3. Using design software to producemarketing materials using the hospice brand and presentation style. Including but not limited to care information materials, promotional literature, ‘PointOf Sale’, signage, posters and graphics for our retail shops.

1. Production of PowerPoint presentations ensuring the organisation’s brand is used
   
2. Updating the hospice website (news, shopping cart productsetc.). Preparing compelling written copy and images.
   
3. Undertaking and producing photography and video imagesof hospice activities and services.

1. Supporting the Marketing Manager to interview patients, families and supporters for video and print.
   
2. Producing and editing video for use in social media, the website and presentations.
   
3. Compiling statistical information to support the marketing messages (e.g. care services usage, cost of care etc.).

1. Designing and conducting questionnaires (via website, social media and in person). Conducting other research as required.
   
2. Assisting in the presentationand organisation of hospice promotional events – e.g. the hospice’s Annual Celebration Evening.
   
3. Other duties defined by the Marketing Manager with awareness of the department’s needs and priorities.

1. Complete necessary college attendance, as required, in order to meet the Apprenticeship requirements.
   

Other

Driving Licence

Due to the requirements of the role, it would be highly advantageous for the post holderto hold a current UK driving licence and have access to a suitably insured vehicle necessitating travelling beyond the Business Centre at Stafford Technology Park. A mileage allowance will be paid.

Hours of Work

The post holder will be employed for 37.5 hours per week, which will incorporate the necessary college attendance. Some flexibility will be required to meet the needs of the department in relation to specific activities.

Smoking

The hospice has a no smoking policy. All hospice premises are considered No Smoking Zones.

This job description outlines Katharine House Hospice’s intentions for this post at the time of writing. As the organisation changes specific objectives, responsibilities, functions, and tasks within the role may be added, removed, narrowed or widened. These may happen as part of the performance review process, or as part of wider organisational changes. Katharine House will discuss all such amendments with the post-holder, and will seek to incorporate the views of the post-holder in any amended Job Description.

PERSON SPECIFICATION – Social Media Apprentice

Essential / Desirable
Qualifications

• Good basic education
• Marketing, Design orBusiness qualification or willingness to undertake appropriate studies

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Experience

• Knowledge of and clear understanding of the importance of marketing
• Experience of working in a busy office environment
• Experience of working within a charity or marketing department

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Skills and attributes

• Excellent communication skills (written and verbal)
• An awareness of palliative care
• An excellent work ethic
• Strong organisational skills and structured approach
• Initiative to manage workload
• Ability to work as part of a team
• Ability to prioritise workload to reach tight deadlines
• Competent with Microsoft Office
• Experienced with design software
• Good presentation skills
• Confident in use of design software
• Experience with video editing and production software
• Experience with the ‘Coreldraw’ design software suite
• Excellent people skills
• Confidence and ability to effectively interact with people of all ages

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Other

• Positive, friendlyand assertive attitude
• Full driving licence, access to an appropriately insured vehicle

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