snakebyte®Group Announces Exclusive Distribution Agreement with Aurora Group
Aurora Group to Bring Popular Gaming Accessories to Nordic Territories
Dortmund, Germany – April 21st, 2017 –snakebyte® group, leadinginnovators of consumer electronics hardware, announced todayanexclusive distribution agreement with Aurora Group, a subsidiary of DistIT.
Effective immediately, the new agreement will see Aurora Group bring the popular range of snakebyte gaming accessories to Nordic retail.
One of the largest and most recognised distributors of electronics across the Nordics, Aurora Group haveyears of expertise in building and bringing premier brands to Nordic retail and are ideally positioned to grow the snakebyte business.
Michael Pedersen, Director of Development and Sales for snakebyte group commented, “We recently announced news which will see our distribution footprint grow across the UK and today’s announcement is further evidence of our commitment to expand our market share across Europe, focusing on the strategically important Nordic territory. Gamers in this region are renowned for their appreciation of quality and design, and it is here that we believe Aurora Group will prove successful, introducing our gaming accessory range to the discerning Nordic customer.”
COO, Bent B. Madsen, Aurora Group commented, “Gaming accessories continue to enjoy impressive growth, and our customers naturally gravitate to quality brands. We’re impressed with the innovation and variety of products snakebyte offer and believe the range will prove highly enticing across the Nordic region.”
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About the snakebyte group
Established in Germany 1997, the snakebyte group is a leading global provider of consumer electronics. The Company has offices in Germany, Shenzhen, the US and Hong Kong and develops and distributes a wide selection of products specializing in connected media devices, gaming, simulation, drones & RC products. In addition, the Company provides its services in the OEM/ODM sector, working with partners to realise their goals and stay ahead of the competition. The snakebyte group have high levels of expertise in hardware engineering and software development, experts at creating an ecosystem in which technology and media can co-exist and provide state-of-the-art experiences for the consumer.
About Aurora Group
Aurora Group's business concept consists of creating value for our partners by building brands and building business. Our goal is to be the strongest partner in the Nordics, to be respected for our concepts and services, trusted for our highly skilled people and excellence in execution.
Aurora Group was founded in 1999 through a merger between the Danish Rudolph Schmidt A/S (founded in 1915), Norwegian OSK Elektrotilbehør AS (founded in 1937), Swedish Ortoconnex AB (founded in 1981) and Finnish Teletarvike Järvinen Oy (founded in 1982). In 2006, the group was expanded with Norwegian tCom AS (1995), and in 2010, we added Swedish white goods brand Hanestrom (1999) and Gameo (1930) to our range. In 2013, Aurora Group was acquired by the listed Swedish distribution group DistIT AB, whose growth strategy involves the acquisition of well-run niche distributors in IT and electronics.
Aurora Group is a leading partner in the Nordics, with more than 100 years of experience within electronics and with activities in 10 different countries. The distribution is based in a central warehouse in Jönköping and a satellite warehouse in Lilla Edet in Sweden. Internal sales are handled locally whilesupport and back office functions are located at thehead office in Ballerup, Denmark.
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snakebyte Group
snakebyte Communications
Alex Verrey
Director, Global PR & Communications
BIG BOY PR
Tel: + 44 (0) 7957 204660
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