REALTOR® Magazine
2016 Editorial Calendar
January/February
A FRESH VISIONA New President Steps Up /
March/April
POWER OF THE MARKWhat sets REALTORS® apart /
May/June
FOCUS ON THE FUTURE
Smart ideas for recruiting young professionals
Editorial Deadline: 11/2/15 (Monday)
Ad Space Close: 12/2/15 (Wednesday)
PAGES CLOSED: 12/31/15* (holidays)
RMO Site Turnover: 1/20/16 (Wednesday)
In Home Start Date: 1/22/16 (Friday)
/Editorial Deadline: 1/4/16 (Monday)
Ad Space Close: 2/3/16 (Wednesday)
PAGES CLOSED: 2/26/16 (Friday)
RMO Site Turnover: 3/16/16 (Wednesday)
In Home Start Date: 3/18/16 (Friday)
/Editorial Deadline: 2/29/16 (Monday)
Ad Space Close: 3/30/16 (Wednesday)
PAGES CLOSED: 4/22/16 (Friday)
RMO Site Turnover: 5/11/16 (Wednesday)
In Home Start Date: 5/13/16 (Friday)
IN PRINTThe Market Ahead (News Feature)
Our 2016 outlookfor the economy, housing, and the commercial sector. How are inventory, interest rates, and buyer demand affecting markets?
NAR in 2016. President Tom Salomone of Coral Springs, Fla. is second-generation REALTOR® whose 40 years in the business inform his vision and passion for the industry and the association.
Brokerage Management:
The Completely Mobile Brokerage
How do brokers decide they don’t need a bricks and mortar business?How do they address agent concerns?
A step-by-step guide to going 100% mobile. / Redefining the REALTOR®
The centennial year of the REALTOR® trademark provides the backdrop for a close-up look at NAR’s brand new public campaign that will set expectations in the minds of consumers about the vital role of REALTORS® in all aspects of the real estate transaction. What does the “mark” mean at a time when people have instant access to so much information? How can you use the “mark” to differentiate yourself in the business?
Fair Housing Heroes (News Feature)
Nearly 50 years since the federal ban on housing discrimination, we’ll profile champions who have shed light on such intransigent issues as racial steering and disparate lending practices. What can members do to ensure the tenets of fair housing are upheld?PLUS: Pushing Back. Sometimes housing testers ensnare the wrong targets. A look at a practitioner who successfully fought a wrongful discrimination charge.
Commercial: Downtown Transformations. How practitioners are partnering with downtown organizations to improve communities and make business connections. / “30 Under 30” Class of 2016.
Honorees share their best networking strategies, and how they win business.
Agents of the Future (News Feature)
The median age of REALTORS® is 57. Only 3 percent are under age 30. A strong and vital industry going forward depends on bring motivated younger professionals on board. We’ll look at brokers who are attracting and maintaining younger recruits. What are they doing differently to keep agents representing a healthy mix of ages and backgrounds?
Brokerage Management
What Your Team Leaders Aren’t Telling You
The agent-broker relationship can be a tricky dynamic where teams are concerned. Agents sometimes hold back their frustrations when it comes to dealing with their broker in charge. Here team leaders explain what they wish their broker better understood regarding broker support, flexibility and micro management.
Sellingchallenges:In Search of Sellers Techniques for turning owners into clients. / Selling : How to handle the ‘house that would not sell”
Practitioners who take on expired listings. / Selling : When the listing is a teardown
Educate buyers about fees or multiple offers from builders.
INSERT: NAR’ Consumer Campaign / INSERT: Conference & Expo Promo
ONLINE ATrealtormag.realtor.org
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Product Guides
Consumer Electronics Highlights
A sneak peak of the most intriguing real estate-related gadgets and tools to be unveiled at the Consumer Electronics show in Las Vegas.
PLUS:What’s New With Cameras
We’ll showcase top camera offerings and ways to make listing photos shine.
Video Special
Live from the
Consumer Electronics Show / Product Guides
Marketing in 3-D—Tech that enhances open houses, showings and selling.
PLUS: Reach overseas clients with relationship management tech tools.
Video Special
Perspectives from a housing tester. / Product Guides
Mapping Apps
Tech that helps you navigate routes and avoid traffic and construction delays. How to build a custom map that shows highlights of a community.
PLUS: The tech that keeps the 30U30 on track.
Video Special
30Under30: Behind the Scenes
Video
NAR in Washington: The Voice for Real Estate
Check out NAR’s biweekly roundup of news that affects the industry and the business concerns of REALTORS®.The Real Estate Economy: Online Video News Reports
Each month, NAR releases two closely watched, market-moving economic indicators—existing-home sales and the pending
home sales index. REALTOR® Magazine is on the scene with NAR’s chief economist to provide perspective on the latest data.
July/August
THE HOW-TO DO-ANYTHING ISSUETips and strategies for getting the job done /
September/October
BEHIND THE CAMPAIGNSAdvance look at presidential race /
November/December
GOOD NEIGHBOR AWARDSLearn how practitioners juggle business
with life-changing volunteer work
Editorial Deadline: 5/2/16 (Monday)
Ad Space Close: 6/1/16 (Wednesday)
PAGES CLOSED: 6/24/16 (Friday)
RMO Site Turnover: 7/13/16 (Wednesday)
In Home Start Date: 7/15/16 (Friday) /Editorial Deadline: 7/5/16* (holiday)
Ad Space Close: 8/3/16 (Wednesday)
PAGES CLOSED: 8/26/16 (Friday)
RMO Site Turnover: 9/14/16 (Wednesday)
In Home Start Date: 9/16/16 (Friday) /Editorial Deadline: 8/29/16 (Monday)
Ad Space Close: 9/14/16 (Wednesday)
PAGES CLOSED: 10/7/16 (Friday)
RMO Site Turnover: 10/26/16 (Wednesday)
In Home Start Date: 10/28/16 (Friday)IN PRINT
How-toDo-Anything Issue
A crowd sourced compendium of lists that will help you soar on the job. We’ll cover everything from how to fill out the new closing disclosure forms to how to preserve your laptop battery’s life.
High-Performance Homes and the Impact of Smart Devices (News Feature)
Technology is turbo charging how energy usage,air quality and security are monitored in home. How is such information being handled or conveyed during transactions? Are there new disclosure concerns?
Commercial:Staging in the Commercial Space. What works well on the residential
side should not be overlooked for offices, retail, and the industrial sector. We’ll show as well as tell when it comes to best practices and how to stage cost effectively. / 2016 REALTORS® Conference & Expo Preview. Orlando will be the site of the year's most captivating educational and networking event in real estate. Meet the speakers, get a taste of the conference, and find out why so many REALTORS® are putting sunny Floridaon their calendar for November.
Presidential Electionand What’s in it for Real Estate(News Feature)REALTOR® Magazine’s reporting from the front-runners’ campaigns and the Democratic and Republican conventions will provide insights into how the candidates view REALTOR® priorities for 2016 and beyond.
Brokerage Management:
Charitable Marketing You’re an active volunteer in your community, a go-to giver for a number of philanthropies. How do you spread the word about your good deeds to your sphere without sounding crass? / REALTOR® Magazine's Good Neighbor Awards. The magazine honors REALTORS® for their extraordinary volunteer service is alleviating suffering and inspiring others to serve. Package includes a cover story, plus online exclusive video, and awards gala at the REALTORS® Conference & Expo.
Psychology of Home Buying (News Feature)
What does the latest research tell us about the consumer mind?What are the pain points? And how can you apply that knowledge to better connect with buyers?
Commercial: The Greenest Buildings
Which cities have the greenest commercial real estate and what does it take to get there? Minneapolis, San Francisco and Chicago sit at the top, according to CBRE’s National Green Building Adoption Index.
Selling: The Always-At-Home Seller
When owners are disabled, elderly, or parents of a newborn, it can be tough to show a listing. How do practitioners work with sellers who can’t leave their home during showings?
/ Selling: First-time BuyersToday’s entry-level buyers are having trouble gaining a foothold in the market. We’ll hear from practitioners who’ve helped get qualified yet nervous millennials off the fence and into a home of their own. / Selling: Home Inspection Stress
Termites, radon, chimney cracks, improper wiring. So many common inspection issues can strike fear in the hearts of buyers. How to help sellers assess repair expectations and buyers determine what’s a deal breaker.
INSERT: Conference & Expo Promo / INSERT: NAR’s Consumer Campaign
ONLINE ATrealtormag.realtor.org
View the full online calendar at
Product Guides
Fashion Coast to Coast—An overview of appropriate work attire for your region. How to incorporate style trends in a professional way.
PLUS: New options in the moving business: pods, bins and trucks.
Video Special
Day in the life of a REALTOR® / Product Guides
Coaching and Training systems. A rundown of programs, conferences, and one-on-one options to boost your performance year after year highlighting the newest techniques that bring results.
PLUS: New Apple Products
Video Special
Behind the scenes at the Democratic
and GOP conventions / ProductGuides
2016 Auto Preview. What new models should real estate pros pay attention to.
PLUS: Holiday Gift Guide. We offer ideas for helpful gifts that leave a lasting impression.
Video Special
Meet the Good Neighbors
Updated 10/15/15
This calendar is subject to change. For the latest information, contact Wendy Cole, .