18 April 2013
SKYFALL BOOSTS SUPERMARKET’S SHARE OF ENTERTAINMENT MARKET
The latest data from Kantar Worldpanel shows a strong performance by the supermarkets in the entertainment market. Tesco, Sainsbury’s and Asdaall increased their share of the video, music and games sectors, withthe grocery market now accounting for 32.2% of all entertainment sales in the 12 weeks ending 17 March 2013.
Fiona Keenan, consumer insight director at Kantar Worldpanel, explains: “The supermarkets have had a really strong first quarter, driven predominantly by the huge success of Skyfall. It was undoubtedly going to be the biggest title of the year and the grocers made sure they were the number one choice for consumers. Their aggressive pricing and large advertising campaigns lead to them taking over 80% of its sales to date.”
Elsewhere, HMV has performed relatively well over the past 12 weeks, which will be good news for its new owners. It now accounts for 17.6% of the market, only dropping one percentage point when compared with its share in the final quarter of 2012*.
Fiona adds: “There is still work to be done for HMV, particularly when we look at its decline over the past year and the growing dominance of its rivals. The growth of digital music has played an important part in its performance. Sales of digital music grew by 12% in quarter one compared with the same period last year and now account for almost half (47%) of all music purchases. Amazon has been fast to react to this trend, making it the largest music retailer and helping to push up its overall share within entertainment by 2.9 percentage points. HMV will need to act quickly to regain some of this market.
“One potential stumbling block for the ever dominant Amazon is the games market, where Game continues to dominate and is the biggest retailer. Although its market share has dropped at a total entertainment level, this is mainly as a result of video games making up a smaller share of the wider entertainment market. When we look just within the games market the retailer is performing strongly and is well placed to pick up any HMV games customers that may be looking elsewhere.”
* 12 week ending 23 December 2012
ENDS
Kantar Worldpanel Entertainment*Retailer Barometer - Spend Share %
12 w/e 18 Mar 12 / 12 w/e 17 Mar 13 / ppt change
Amazon / 18.9 / 21.8 / 2.9
HMV / 19.1 / 17.6 / -1.5
Tesco / 10 / 12.2 / 2.2
Asda / 10.4 / 10.5 / 0.1
Sainsbury’s / 5.3 / 6.5 / 1.2
Game Group / 7.3 / 4.3 / -3.0
iTunes Music / 7.9 / 8.6 / 0.7
Play / 3.7 / 2.6 / -1.1
Morrisons / 3.7 / 3 / -0.7
Other / 13.7 / 12.9 / -0.8
* Includes physical sales of videos, games and music and digital sales of music
About Kantar Worldpanel’s Entertainment Retail Barometer
The Kantar Worldpanel Entertainment Retail Barometer is based on Kantar Worldpanel data for the 12 weeks to 17 March 2013. The barometer includes physical sales of videos, games and music and digital sales of music. Kantar Worldpanel Entertainment is the leading provider of continuous consumer panel research, measuring the film, music and game purchasing trends of 15,000 demographically representative individuals in Great Britain.
All data is based on the value of items being bought by these consumers. Kantar will only support data that is published in the context in which we have presented it and our own interpretation of these findings, other interpretations may not be accurate and we cannot be held responsible for them.
About Kantar Worldpanel
Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration™ approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel’s expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations globally.
With over 60 years’ experience, a team of 3,000, and services covering more than 50 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.
For further information, please visit us at
About Kantar
Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at
For more information please contact Laura Tapper/Rhianna Brien on 02076367366 or email /