Short-Term Planyear 8 Leaflet Project (12 Lessons)

Short-term PlanYear 8 Leaflet Project (12 lessons)

Week: 1 / Objectives :
SpL 10 Hypothesis and speculation
SpL 12 Varied roles in discussion
Reading 9 Influence of technology / School Priorities

Word/sentence activity

/ Introduction / Development / Plenary / Homework
Lesson 1 / Definition game – make your partner guess the word
2 mins to draw a pictionary (or write a dictionary) definition for each of the following;
-media
-leaflet
-audience / Introduce project – to produce own leaflet and commentary after studying models closely. Both pieces to be put on display.
Explain next activity. / Speaking and Listening activity –Sheet 1 Introducing leaflets.
Cut up questions and distribute randomly. 2 mins to explain answer to partner then pass on. / Revisit definiitons – try to draw again.
Are leaflets a waste of paper? / Bring in 3 different leaflets to lesson 3. Aim for a variety of audiences and text types.
Lesson 2 / Hodder and Stoughton Sentence Level starters p. 198-201
Revise text types by matching text type and example / Identify the different text types (purpose) of leaflets
-advice
-information
-persuasion
-instruction
Emphasise most leaflets are a mixture of text types / Sheet 2
Pupils predict text types, audience and graphics of a range of leaflet titles / Report back
Lesson 3 / Brainstorm: I have been asked to design a leaflet on health– what questions do I need to find out before I start?
(- Audience
-Purpose/text type
-Level of detail
-Graphics) / Model use of sheet 3 on OHP – analysing language of leaflets brought in for HW. / Individuals analyse their own leaflets on sheet 3 / Vote: Do you think leaflets will always exist. Vote yes or no but you must be able to give a reason.
-Technology
-Paper will always prevail etc. / Write up notes on own leaflets in the form of paragraphs.

Short-term PlanYear 8 Leaflet Project (12 lessons)

Week: 2 / Objectives :
Reading 2 Independent research
Reading 5 Trace developments
Writing 1 Effective Planning / School Priorities

Word/sentence activity

/ Introduction / Development / Plenary / Homework
Lesson 4 / Prediction – it’s a leaflet for adult women about a charity run for cancer. What could the banner read? What will it contain? / Use scanned leaflet ‘Race for Life’ as shared text on OHP. Read together – reveal in parts.
Discuss structure of text
(See Sheet 4)
Identify features of persuasion –word, sentence, text level.
Build class check list / Pupils text mark own copies of ‘Race for Life’ with examples of features / What do we mean by effective? Is this an effective leaflet?
Lesson 5 / Brainstorm on white board – how many features of a persuasive leaflet can you remember from last lesson? / Finalise class checklist and transfer to books / Introduce HW task – reseaching topic for own persuasive leaflet using the checklist / Fill in own Planning Sheet 5 using research from HW
Lesson 6 / Fives - Name 5 things a designer must do to make a leaflet eye-catching. / We read images as well as text in leaflets. Use Oxford Lit Kit OHT ‘This is Billy’
Examine a range of images used in leaflets collected by the class – look at captions. How do captions colour our interpretation? / Listening triad - two study the design of ‘Billy’ and third make notes on their ideas:
-layout
-paragraphing
-font/font size
-use of bold/itallics/WOB
-Image / Feedback from note-makers / Design the layout of own leaflet
-collect images
-choose colours
-size/shape
-font changes
-bullets

Short-term Plan Year 8 Leaflet Project (12 lessons)

Week: 3 / Objectives :
Word 12 Formality and word choice
Sentence 9 Adapting text types
Reading 6 Bias and objectivity / School Priorities

Word/sentence activity

/ Introduction / Development / Plenary / Homework
Lesson 7 / Brainstorm emotive words to use in own leaflet – could use dictionary or thesaurus.
A)Nouns
B)powerful verbs
C)adjectives and adverbs / Scanned ‘Help the Aged’ leaflet. Read together. Focus on emotive words and annotate.
See Sheet 6a
Define fact and opininon, bias and objectivity / Pupils underline facts and opinions in different colours / Feedback / First section of own leaflet – using emotive language. Can use writing frame on Sheet 7.
Lesson 8 / Sheet 6b for pupils to fill in – in particular, identify audience and aspects of formal language / Pairs redesign ‘Help the Aged’ for a teenage audience on an OHT– use the facts but change the layout, and text for an informal audience.
One page. Word limit 100 / Two pairs present their design to class on OHP / Second section of own leaflet – focus on appropriateness for audience. Can use writing frame on Sheet 7.
Lesson 9 / Sheet 8 on OHP – Rewriting sentence to make it more persuasive. / Model writing first paragraph of leaflet using a variety of sentence structures.
Explain what is require to get a level 5 – paragraphs, punctuation, variety of sentence structures etc. / Pupils redraft their own writing / What changes have you made?
Why have you made them?

Short-term PlanYear 8 Leaflet Project (12 lessons)

Week: 4 / Objectives :
Sentence 2 Variety of sentence structures
Writing 2 Anticipate reader reaction
Writing 10 Present a case persuasively / School Priorities

Word/sentence activity

/ Introduction / Development / Plenary / Homework
Lesson 10
Book ICT Room / Sheet 9
Ways of starting sentences – how many have you used? / Model thought process as redrafting takes place
-reading back
-reading aloud
-etc. / Pupils redraft own writing, changing ways sentences start. / Peer evaluation – can you suggest a better sentence start er for the person sitting to your left. / Complete the text – focus on variety of sentence structures
Lesson 11
Book ICT Room / Hodder and Stoughton Sentence Level Starters p. 91 (Different ways of starting the same sentence) / Use thesaurus to add or replace emotive words. / Peer proof-reading, spell-check/dictionary work.
This could be done as reading aloud. / What was the hardest thing about producing the leaflet?
What did you learn? / Finish the final product – check for clarity and accuracy. Show to intended audience and ask for response.
Lesson 12
Book ICT Room / Model/explain methods of providing a commentary
-annotations
-a key
-explanatory paragraphs
-sentence starters
-language of evaluation / Pupils write a commentary to accompany their leaflet to explain the choices they have made – to be displayed with the leaflet
Use checklist of features as a guide / Mix up class into groups of 5 – students show and tell to group. One leaflet nominated as particularly persuasive. Group must say why.

Framework for teaching English: Years 7, 8 and 9

Sheet 1 - Introducing Leaflets

What is a leaflet?

Where do you find leaflets?
What are leaflets for?
Who finds leaflets useful?
Who produces/funds leaflets?
What are the advantages of leaflets over other forms of media?
What are the disadvantages of leaflets?
What makes you notice some leaflets
and not others?
Are leaflets a waste of paper?

Sheet 2 – Predicting the leaflet

Titles of leaflets / Text type / Intended audience / Graphics/layout
Get the most out of London Underground.
Top texting tips – how to wow your mates.
Romantic retirement breaks in sunny Cyprus.
How to quit smoking – it may save your life!
Bank with us and bank on us.
The RSPCA needs your help.
Revising for your GCSEs.
Putting together your new wardrobe from Ikea.
20% of at Fred’s Furniture Warehouse this weekend!

Framework for teaching English: Years 7, 8 and 9

Sheet 3 – Analysing leaflets

Topic of leaflet / Text type / Evidence / Audience / Evidence
Fire Safety in the home / Advice/
Information / ‘Should’
‘Must’
Diagrams / Adults / Formal language e.g. ‘It is recommended.’

Framework for teaching English: Years 7, 8 and 9

Sheet 4 – Race for Life Leaflet (key features)

Word level

Specialist words – minimised for clarity

Play on words – ‘cure cancer faster’

Emotive words – ‘dedicated’, ‘together’

Adjectives – ‘unique’, ‘pioneering’

Sentence level

Active verbs - ‘Cancer Research UK needs…..’

Imperative verbs – ‘Join’, ‘Find’

Present tense - ‘….is a unique series….’

Future tense - ‘We’ll give…..’

Connectives - ‘After you cross…’

Simple and complex sentences – balanced for clarity and impact

Text level

Persuasive techniques

Address to the reader

Questions

Case Studies

Statistics

Repetition

Facts first, then appeal

Opinions

Captions

Layout

Itallics

Bold type

Short paragraphs

Graphics

Sheet 5 – Pupil planning list for a persuasive leaflet

My leaflet is about …………………………………………………………………………………………..

The purpose is to: ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

The audience will be …………………………………………………………………………………………

The slogan is ………………………………………………………………………………………………………

The facts about my topic that I intend to use in my leaflet are:

………………………………………………………………………………………………………………………………..
…………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………

I will use the following images:

…………………………………………………………………………………………………………………………………

Ideas for my case studies

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Ideas for the layout (including size,colour,font,graphics)

Sheet 6a – Help the Aged Leaflet (key features)

Word level

Emotive nouns - ‘loneliness’, ‘fear’, ‘violence’

Emotive verbs – ‘combat’, ‘die’

Emotive adverbs – ‘even’, ‘needlessly’

Sentence level

Present tense - happening now

Simple sentences – for clarity

Punctuation - use of dash for emphasis

Repetition - ‘many older people’

Lists - ‘malnutrition, violence and disease’

Text level

Persuasive techniques

Shocking facts

Statistics

Statements become more universal and opinion-based

Emphasis on basic human needs

Layout

Captions and graphics

Font

Bold type

Bullets

Sheet 6b – Help the Aged Leaflet (key features)

Word level

Emotive nouns

Emotive verbs

Emotive adverbs

Sentence level

Present tense

Simple sentences

Punctuation

Repetition

Lists

Text level

Persuasive techniques

Shocking facts

Statistics

Statements become more universal and opinion-based

Emphasis on basic human needs

Layout

Caption

Font

Bold type

Bullets

Graphics

Sheet 7 – Writing/planning frame for a persuasive leaflet

Slogan and logo

Introduction – main points

Image

Caption

Facts about topic – the background

Appeal – what the leaflet makers want to happen

Image

Directions – what the reader should do

Image/logo

Contact details/reply slip

Sheet 8 – Variety of sentence structures

Read these extracts from two charity leaflets. Rewrite the extracts to make them more persuasive.

You can change anything you wish. The only rule is that you must use one short and one longer sentence.

‘People who feel like it should give their money to my charity because it will help the children.’

‘Only really selfish people would refuse to give money to the ‘Save the Elephant’ appeal.’

Sheet 9 – Ways of starting sentences

Can you use these different ways of starting sentences in your leaflet?

An adverb

‘Sadly, we cannot afford to feed all the abandoned animals in our sanctuary.’

A connective

’Therefore, we need your help.’

An appeal to the reader

‘You can help by supporting our appeal.’

An ‘ing’ verb

‘Giving just three pounds will make a difference.’

An imperative

‘Help us now! Send us a donation.’

Medium term plan Title of Unit: Leaflet Project
Year: 8 / Duration: 12 lessons

Objectives

Word 12 Formality and word choice
Sentence 2 Variety of sentence structures
Sentence 9 Adapting text types
Reading 2 Independent research

Reading 5 Trace developments

Reading 6 Bias and objectivity
Reading 9 Influence of technology
Writing 1 Effective Planning
Writing 2 Anticipate reader reaction
Writing 10 Present a case persuasively
Speaking and Listening 10 Hypothesis and speculation
Speaking and Listening 12 Varied roles in discussion

Teaching sequence

Week 1
Focus: Introduction to leaflets; revise text types
Resources: Examples of leaflets; sheets 1, 2 & 3; Hodder and Stoughton ‘Sentence Level Starters’ (Year 7)
Outcome: Research
Week 2
Focus: Features of persuasive leaflets
Resources: : Race for Life leaflet; sheets 4, 5; Oxford Literacy Kit OHT pack ‘Argue, Persuade, Instruct’
Outcome: Planning own leaflet
Week 3
Focus: Language choice
Resources: : Help the Aged leaflet; sheets 6a, 6b, 7, 8
Outcome: Produce own persuasive leaflet
Week 4
Focus: Starting sentences; evaluation
Resources: : Sheet 9; Hodder and Stoughton ‘Sentence Level Starters’ (Year 7); ICT room if possible
Outcome: Final version and commentary for display

Framework for teaching English: Years 7, 8 and 9