SHELL HELIX ULTRA AND BMW MOTORSPORT
DTM END-OF-SEASON VIDEO
ACCESSIBILITY TRANSCRIPT
Title: Shell BMW DTM v14-WF 1080p
Duration: 00:52 secs.
Description:
[Background music plays]
Dramatic music builds intensity coupled by the sound of a revving engine.
Garage door opens slowly revealing a racing car driver and a team of professionals lowering bonnet on a car.
[Visual transition/change]
Camera zooms on arm pulling on black racing glove in slow motion.
[Visual transition/change]
Engine roars as screen switches to a racing helmet.
[Visual transition/change]
Engine continues to crescendo while screen changes to a full view of a still BMW racing car from behind. The view includes the long perspective of an empty boulevard on a blue skied day. The corners of the visual are gradually shaded black.
[Text To Display]
A NEW PARTNERSHIP (coupled by dramatic music)
[Visual transition/change]
The screen briefly flickers showing images of BMW car
[Text To Display]
BMW Motorsport
[Visual transition/change]
The screen briefly flickers showing images of BMW car
[Text To Display]
SHELL HELIX ULTRA
[Visual transition/change]
The screen briefly flickers showing images of BMW car at a distance in a vast and empty road-space.
[Visual transition/change]
The screen switches to hands washing the bonnet of car with large Shell logo in full view.
[Text To Display]
PUSHING
THE
LIMITS
[Visual transition/change]
Visual fades then reveals zoomed focus on car in garage with Shell logo (coupled by the sound of lights switching on).
[Text To Display]
ONE BESPOKE MOTOR OIL
[Visual transition/change]
White text fades into black background except the word: BESPOKE.
[Visual transition/change]
Screen switches to man putting on racing helmet.
Dramatic music is accompanied by voice stating:
The synergy between engine engineers and oil engineers is crucial”
[Visual transition/change]
Screen switches to man stepping into car driving seat in slow motion.
[Visual transition/change]
Screen switches to man grabbing hand with fellow sportsmen as sign of camaraderie before sitting in driver’s seat.
[Visual transition/change]
Screen switches to text displayed on car stating: Shell HELIX ULTRA.
Sound of engine revs.
[Visual transition/change]
Screen switches to zoomed-visual of racing car driver’s face with helmet on. The man’s eyes suggest the driver is looking into the distance pondering.
Visual is accompanied by the driver’s voice stating:
“As a race-car driver the limit does not exist”
[Text To Display]
FIRST SEASON RACING ON SHELL HELIX ULTRA.
Music intensifies.
Voice states over text:
“Oil is fundamental to the engine. You perform and then you let the car do the rest”
[Visual transition/change]
Switches to visual of car pulling out of garage (focus on wheels turning).
[Text To Display]
5 RACE WINS
[Visual transition/change]
Wide visual of car accelerating in open driving circuit. The space is empty and vast.
The sound of the car revving its engine intensifies.
[Text To Display]
19 PODIUMS
[Visual transition/change]
Screen visual switches to car accelerating around a bend.
[Text To Display]
BMW WINS
THE 2015
MANUFACTURERS’
TITLE IN DTM.
Black background behind text engulfs screen and then explodes into white. Music reaches epic climax.
[Visual transition/change]
Shell HELIX ULTRA logo appears against white background concluding the segment.